Michaela Merk
Experience client - Luxe - Leadership - Marque - Retail
Michaela Merk détient le titre le plus élevé à l'international pour la prise de parole en publique, le Certified Speaking Professional (CSP). Seulement quatre conférenciers en France détiennent cette reconnaissance en 2020. En tant qu'experte en intelligence émotionnelle et relationnelle pour développer avec succès les talents de leadership, les vendeurs et les marques de luxe, Michaela Merk a inspiré plus de 100 000 personnes dans plus de 20 pays depuis plus de dix ans. Elle fascine à la fois en version digitale en wébinar, en conférence hybride ou bien face à un publique réel. Son credo : "Ceux qui maîtrisent l'intelligence relationnelle possèdent le secret pour générer une expérience client et une expérience d'équipes". Michaela captive un large public en anglais, en français et en allemand grâce à son style dynamique et charismatique. Elle est allemande et vit depuis 25 ans à Paris, où elle a occupé des postes de direction et guidé les dirigeants de marques mondiales influentes telles que L'Oréal, Dior, Hermès, Four Seasons Hotels, Rolex, Vacheron Constantin et bien d'autres. Au cours de sa propre expérience de leadership dans des entreprises internationales, elle a fait l'expérience de ce que signifie diriger en période de transformation. Elle a également réalisé que l'intelligence relationnelle contribuait à 80 % du succès des dirigeants et de l'expérience client, alors que les compétences solides (telles que la finance, la stratégie ou les compétences liées aux ventes) n'étaient pas ce qui faisait tenir le navire. Parallèlement à sa pratique commerciale, exploitée par sa société Merk Vision, Michaela est professeur en management et en marketing. Elle enseigne ou a enseigné dans dix grandes écoles de commerce et universités en Europe, en Asie, en Amérique et au Moyen-Orient, entre autres à l'ESSEC et à Sciences Po Paris. Elle est titulaire d'un doctorat en marketing, qu'elle a défendu à la Sorbonne et à HEC, et est l'auteur de plusieurs articles de premier plan. Son livre, "Luxury Sales Force Management : Strategies for Winning Over Your Brand Ambassadors", est devenu une ressource importante pour les dirigeants de plusieurs organisations de premier plan. Elle est une coach certifiée pour divers outils comportementaux et motivationnels, tels que DISC, l'intelligence émotionnelle et WPMOT (Work Place Motivators), et a été formée en Amérique au John Maxwell Institute, l'un des plus grands experts mondiaux en matière de leadership organisationnel.
Prices
- Conference : 8000 €
Localization
Languages
Les thèmes de cette conférencière
His/Her talks
ENERGIZING CUSTOMER EXPERIENCE THROUGH RELATIONSHIP INTELLIGENCE
A salesperson who masters the secrets of relational intelligence sells better, builds customer loyalty better and goes beyond the level of the salesperson. He becomes an ambassador of his own brand. This dynamic conference, full of energy and examples, was developed to show that each employee and salesperson within a company has internal and external customers that he or she must serve as best as possible. As an ambassador for his company or brand, an employee can generate a "customer" experience if he knows how to embody the highest level of relational intelligence in front of his entourage. These essential qualities must be fostered by all managers. This conference will allow you to discover ... - How to bring your sales and service teams to the highest levels of excellence thanks to strong relational skills - How to create lasting relationships with your customers, your suppliers and within your teams - How to enchant your customers in the long term to create a memorable experience - How to make your company more human and desirable while being commercially effective The content of this conference is based on more than 10 years of research in Relational Intelligence in sales and 20 years of management and leadership of teams facing the customer. Michaela Merk is one of only 4 speakers in France with the highest international designation in public speaking, the CSP (Certified Speaking Professional) offered by the National Speakers Association of the United States. ------------------------------------- Michaela is an award-winning speaker, consultant, trainer, author, and coach. As an expert on customer experience and leadership through relationship intelligence, Michaela Merk has inspired over 100,000 people in more than 20 countries for over a decade. Her credo: "Those who master relationship intelligence hold the secret building powerful global networks and to transform customer and employees into loyal brand ambassadors." Michaela captivates large audiences in English, French and German with her dynamic and charismatic style. In 2020, she received the highest international award for public speaking, the Certified Speaking Professional (CSP) offered by the National Speakers Association of the United States. To date, only 4 speakers hold this title in France. A German national, she has been living in Paris for 25 years, where she has held management positions (marketing, sales and general management) in international cosmetics companies such as L'Oréal, Marionnaud and Estée Lauder with strong leadership responsibility and team management. For more than 10 years, Michaela has been running her own consulting and training company Merk Vision with which she advises and trains teams of the most prestigious brands such as Dior, Hermès, L'Oréal, Rolex, Four Seasons Hotels, Vacheron Constantin, but also franchise systems such as Laforet, but also banks such as UBS, medical laboratories such as Pierre Fabre or transport companies such as RATP. Her company recently obtained the Qualiopi and Datadock certifications, the highest French state labels for training rigor. In parallel to her professional activity, Michaela is a marketing professor. She teaches or has taught in ten major business schools and universities in Europe, Asia, America and the Middle East, including ESSEC, Sciences Po Paris and IESEG. She holds a PhD in marketing, which she defended at the Sorbonne Business School and HEC, and is the author of several articles and books. Her book, "Managing Luxury Salespeople: Strategies for Creating Brand Ambassadors", has become an important resource for companies seeking to put the customer at the heart of their strategy.
DYNAMISER l’EXPERIENCE CLIENT GRACE A l’INTELLIGENCE RELATIONNELLE
Un vendeur qui maitrise les secrets de l'intelligence relationnelle vend mieux, fidélise mieux sa clientèle et dépasse le niveau du vendeur. Il devient ambassadeur de sa propre marque. Cette conférence dynamique, pleine d’énergie et d'exemples était développée pour montrer que chaque collaborateur et vendeur au sein d’une entreprise à des clients internes et externes qu’il doit servir au mieux. En tant qu’ambassadeur de son entreprise ou sa marque, un collaborateur peut générer une expérience « client » s’il sait incarner le plus haut niveau de l’intelligence relationnelle face à son entourage. Ces qualités essentielles doivent être impulsées par tous les managers. Cette conférence vous permettra de découvrir … - Comment amener vos équipes de vente et de service aux plus hauts niveaux d’excellence grâce à des fortes compétences relationnelles - Comment créer des liens durables avec vos clients, vos fournisseurs mais aussi au sein de vos équipes - Comment enchanté ses clients durablement afin de créer une expérience memorable - Comment rendre votre entreprise plus humaine, désirable tout en étant efficace sur le plan commercial Le contenu de cette conférence est basée sur plus de 10 ans de recherche en Intelligence Relationnelle à la vente et 20 ans de management et leadership des équipes face au client. Michaela Merk est une des 4 conférencières en France avec la plus haute désignation internationale dans la prise de parole en publique, le CSP (Certified Speaking Professional) offert par la National Speakers Association des Etats Unis.
Leadership in times of transformation and crisis
What major changes will impact leadership over the next decade? What qualities do leaders need to acquire to master the growing global change and the crises ahead? How does relational and emotional intelligence in leadership strengthen the bonds across the organization? How can you successfully transform your employees into committed brand ambassadors in difficult times? In the next decade, companies worldwide - regardless of their size - will have to face massive transformations of all kinds: Transformation related to the crisis, organizational changes, increased digitization, the need to protect our planet, the demand for new work styles and new ways of consuming. The list is endless ... In these great moments of change, it is not surprising that employees and business partners feel insecure, unstable, fearful. They have to change their habits, acquire new skills, get out of their comfort zone, reorganize and don't know what will happen tomorrow with the company, their colleagues, themselves. It is then especially when times are hard that companies need not only leaders with a strong vision, but also leaders who have relationships with their employees, who serve them, who give them positive energy to move forward in difficult times, who encourage them not to give up, who hold the ship together. I have developed this conference based on hundreds of interviews with leaders to find out what qualities have helped them the most in times of crisis, challenge and transformation. I then designed this keynote to make leaders even more attentive, human, powerful and effective at times when quality leadership at all levels is most important. ----------------------------- Michaela Merk is a motivational speaker, consultant, trainer, author and teacher. As an expert in relationships and emotional intelligence to successfully develop leadership talent, salespeople and luxury brands, Michaela Merk has inspired more than 100,000 people in over 20 countries for more than a decade. Her credo: "Those who master relationship intelligence have the secret to generating a customer and employer experience". Michaela captivates a wide audience in English, French and German with her dynamic and charismatic style. In 2020, she received the highest international award for public speaking, the Certified Speaking Professional (CSP) offered by the National Speakers Association of the United States. Only 4 speakers in France hold this highest distinction in the world of speakers at this date. Translated with www.DeepL.com/Translator (free version)
Sales Excellence through Relationship and Emotional Intelligence
• How brands and retailers can reinforce emotional bonds with their clients in times of increasing digitalization. • Which human values have the power to enchant the increasingly demanding customer? • How to create an omnichannel experience in which stores play a central role? • How to transform clients into fully engaged brand ambassadors? These and many more questions will be answered in a dynamic keynote based on Michaela’s 20 years of brand and retail experience. She held top management positions in premium and luxury companies, in which clients always expect the best. She completed her business experience with 10 years of research as professor in the field of luxury and client experience, revealed in best-selling books (“Luxury Sales Force Management”, PalgraveMcMillan) and publications in leading international journals. She speaks at international events and conventions all across the globe, in English, French or German. Her ambition is to deliver a sharp, content laden and targeted keynote and therefore always adjusts her speech to the given event context and goal. Dr. Michaela Merk is one of 4 speakers in France to own the highest designation for excellency in public speaking the CSP (Certified Speaking Professional). As an expert in relationship and emotional intelligence to develop successful leadership talents, salespeople and luxury brands, has inspired over 100,000 people in over 20 countries for over ten years. Her credo: “Those who master relationship intelligence own the secret to generate client experience.” Michaela captivates large audiences in English, French and German through her dynamic and charismatic style. In 2020 she has obtained the highest international award for public speaking, the Certified speaking professional (CSP) offered by the National Speakers Association of the United States. She is German and has been living for 25 years in Paris, where she has worked in leadership positions and guided leaders of influential global brands such as L’Oréal, Dior, Hermès, Four Seasons Hotels, Rolex, Vacheron Constantin and many more. During her own leadership experience in international companies she experienced what it means to lead through times of transformation. She also realized that relationship intelligence contributed to 80% of leadership success while hard skills (such as finance, strategy or sales related skills) were not what held the ship together; Along with her business practice, operated through her company Merk Vision, Michaela is a professor in management and marketing. She teaches or has taught at ten leading business schools and universities in Europe, Asia, America, and the Middle East, among others at ESSEC and Sciences Po Paris. She holds a PhD in Marketing, which she defended at Sorbonne Business School and HEC, and is the author of several top-ranking articles. Her book, “Luxury Sales Force Management: Strategies for Winning Over Your Brand Ambassadors,” has become an important resource to leaders in several prominent organizations. She is a certified coach in various behavioural and motivational tools, such as DISC, Emotional Intelligence and WPMOT (Work Place Motivators), and has been trained in America at the John Maxwell Institute, one of the world’s largest experts in organizational leadership.