Christophe Lachnitt

Head of Communications - change strategies, international communications, digital transformation

My career revolves around three time spans, three companies and three passions. I benefit from 26 years of communications experience, including 19 years as head of communications and 13 years as a member of executive committees of multibillion-dollar businesses. I held a succession of communications jobs at Alcatel, DCNS and Microsoft where I gained a comprehensive experience both in terms of communications issues (branding, media relations, internal communications, crisis management, digital transformation, marketing...) and business environments (B2B and B2C, growing and declining markets, public and private companies representing very different corporate cultures). My added value is the product of three passions: 1. Change: The design and implementation of change strategies – i.e. perception changes to foster revenue growth and operational changes to increase profitability growth. Case in point at DCNS where my team and I developed meaningful communications (vision, strategy, values) to mobilize the company’s stakeholders. Furthermore, we generated a 32% compound annual growth of the communications performance and a 16% growth of its ROI. 2. International: The management of international activities and teams. My multi-continental team and I changed Alcatel’s image in information highways from a niche player to the global market leader and managed the crisis communication resulting from the dot-com bubble burst. 3. Digital: The deployment of digital transformation, such as the doubling of the share of digital in Microsoft France’s marketing mix. Further to my professional experience, my passion for communications spans my Superception.fr website on all things perception related (blog, newsletter and podcast), my published books and my activity as a lecturer, including at TEDx. christophe@croisens.se