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Patrice Laubignat
Passionate about the relationship between the brand and its customers, I am committed to a human and respectful vision of value-creating marketing
- Spoken languages
- French, English
How to create value? Why does a customer buy your brand rather than another? What is the nature of the bond that connects them to your company? Why are they able to recommend you to others? These are questions that every business leader, every leader, should ask themselves. Challenging one's model, staying ahead of competitors is essential and requires getting into the hearts and minds of customers. Co-Author of M…