Patrice Laubignat - Speaker on developpement de business
Passionate about the relationship between the brand and its customers, I am committed to a human and respectful vision of value-creating marketing
How to create value? Why does a customer buy your brand rather than another? What is the nature of the bond that connects them to your company? Why are they able to recommend you to others? These are questions that every business leader, every leader, should ask themselves. Challenging one's model, staying ahead of competitors is essential and requires getting into the hearts and minds of customers.
Co-Author of Marketing ZERO: a manifesto for responsible marketing of which you will be the hero, and also a method to restart your marketing from scratch and finally speak less but better.
Consultant / Speaker / Leader in Emotional Marketing, and passionate about the customer/brand relationship: "why and how do your customers love your brand?" is my favorite question!
Specialist in Customer Experience and Relationship - Recommended brands and retailers: Decathlon, Botanic, Galeries Lafayette, SAM Outillages, CGP Coatings, Laboratoires Virbac, Comexposium,...
In my presentations, I explore both cognitive sciences, the nature of emotional relationships and their consequences, confronting them with 30 years of marketing experience serving the largest French and international brands. From my conferences, you will take away a different vision of what marketing can sustainably create and you will leave with keys to understanding the best practices to activate from the very next day in your daily life.
Because the promise, the only promise I can make to you, is to change your professional life.
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Frequently asked questions
Which topics does Patrice Laubignat cover as a speaker?
Patrice Laubignat speaks on the following topics: developpement de business, relation client, intelligence emotionnelle, marketing emotionnel, marque, experience client, marketing and responsable.
How do I book Patrice Laubignat for a conference?
To book Patrice Laubignat, contact the Lespeakers agency. An advisor will call you back to scope the event, dates and format.
How much does a conference with Patrice Laubignat cost?
Patrice Laubignat's fees:
- Conference : 4000 €
Booking is handled through Lespeakers.
Which languages does Patrice Laubignat speak on stage?
Patrice Laubignat speaks as speaker in french and english.
Where is Patrice Laubignat based?
Here is where Patrice Laubignat is based: Paris, France.
Why book Patrice Laubignat rather than another speaker?
Because I am the only one explaining how emotional marketing can change the lives of clients but above all the marketing, communication teams, and everyone serving clients in the company.
His conferences
Do You Really Respect Your Clients?
Today, respect is the cornerstone in building a sustainable, responsible, and value-creating client relationship for both parties. How should this respect for the client manifest at every stage of their journey, at every moment in the conversation, transaction, and experience they live and share? If responsibility lies in action, respect is what should inspire it. Everywhere. All the time. And respect starts with oneself. Like love. Being respectful of one's mission, values, environment, and teams is mandatory in an era of transparency demanded by all humans. Discover how to do better by speaking less.
Marketing ZERO, the responsible marketing where you are the hero!
Because we no longer want to hear: that's marketing, like a stop to spam, bullshit, and manipulation of people, we need to adopt a more responsible, respectful, effective, and frugal marketing, focused on the experience the customer has and the improvement of their life.
Marketing ZERO is a manifesto but above all a method: the double helix of ZERO!
In this talk, you will learn how to evaluate your marketing and advance it on two axes:
The 4 lines of inspiration: Zen, Emotion, Reload, and Open The 4 pillars of the profession: Zoom, Experience, Reframing, and Opinion
If you want to happily live your passion for marketing and branding, come meet Marketing ZERO!
The Love of Customers
Do you love your customers? Yes, undoubtedly, but do you tell them? Do you prove it to them every day? These questions are essential in today's customer relationship, and while everyone seems to agree on the love of customers, very few truly know why or how it is essential to express this strong emotional bond. In an inspiring talk lasting 30 minutes to an hour, I explain how our brain works and how our emotions are the source of our customer decisions. I also address the issue of trust, the attention given to others, and I transform natural kindness into positive intention. Strong and lasting relationships, born from emotional intelligence, are what make businesses sustainable, those that are enchanted and engaged in the values and respect for the brand's mission. Engage your customers by becoming their comfort zone, their favorite brand! It's possible if you love them!
Understanding and Leveraging Emotional Marketing
I created Eforbrands to improve the lives of brands and businesses by applying the principles of emotional marketing, of which I am the main spokesperson in France. By working from the feelings of customers, we can change everything (or almost). In particular, the customer experience, which we know is the only option in the face of robotization and the GAFAM. This is how major brands (Decathlon, Botanic, SAM, etc.) as well as SMEs have entrusted me with redefining their mission or guiding their teams towards kindness and love for the customer (for example). From conferences to workshops, we have developed training together that enables this cultural and vision change. I love sharing these shared experiences with marketing, sales, and even HR departments. Let's talk about it!