Patrice Laubignat
Passionate about the relationship between the brand and its customers, I am committed to a human and respectful vision of value-creating marketing.
How to create value? Why does a customer buy your brand rather than another? What is the nature of the bond that connects them to your company? Why are they able to recommend you to those around them? These are questions that every business leader should ask themselves. Challenging one's model, staying ahead of competitors is essential and requires getting into the hearts and minds of customers. In my talks, I explore both cognitive sciences, the nature of emotional relationships and their consequences, confronting them with 30 years of marketing experience serving the largest French and international brands. From my conferences, you will take away a different vision of what marketing can sustainably create and at least one key method.
Prices
- Conference : 4500 €
Localization
Languages
His conferences
Do You Really Respect Your Clients?
Today, respect is the cornerstone in building a sustainable, responsible, and value-creating client relationship for both parties. How should this respect for the client manifest at every stage of their journey, at every moment in the conversation, transaction, and experience they live and share? If responsibility lies in action, respect is what should inspire it. Everywhere. All the time. And respect starts with oneself. Like love. Being respectful of one's mission, values, environment, and teams is mandatory in an era of transparency demanded by all humans. Discover how to do better by speaking less.
Marketing ZERO, the responsible marketing where you are the hero!
Because we no longer want to hear: that's marketing, like a stop to spam, bullshit, and manipulation of people, we need to adopt a more responsible, respectful, effective, and frugal marketing, focused on the experience the customer has and the improvement of their life. Marketing ZERO is a manifesto but above all a method: the double helix of ZERO! In this talk, you will learn how to evaluate your marketing and advance it on two axes: The 4 lines of inspiration: Zen, Emotion, Reload, and Open The 4 pillars of the profession: Zoom, Experience, Reframing, and Opinion If you want to happily live your passion for marketing and branding, come meet Marketing ZERO!
The Love of Customers
Do you love your customers? Yes, undoubtedly, but do you tell them? Do you prove it to them every day? These questions are essential in today's customer relationship, and while everyone seems to agree on the love of customers, very few truly know why or how it is essential to express this strong emotional bond. In an inspiring talk lasting 30 minutes to an hour, I explain how our brain works and how our emotions are the source of our customer decisions. I also address the issue of trust, the attention given to others, and I transform natural kindness into positive intention. Strong and lasting relationships, born from emotional intelligence, are what make businesses sustainable, those that are enchanted and engaged in the values and respect for the brand's mission. Engage your customers by becoming their comfort zone, their favorite brand! It's possible if you love them!
Understanding and Leveraging Emotional Marketing
I created Eforbrands to improve the lives of brands and businesses by applying the principles of emotional marketing, of which I am the main spokesperson in France. By working from the feelings of customers, we can change everything (or almost). In particular, the customer experience, which we know is the only option in the face of robotization and the GAFAM. This is how major brands (Decathlon, Botanic, SAM, etc.) as well as SMEs have entrusted me with redefining their mission or guiding their teams towards kindness and love for the customer (for example). From conferences to workshops, we have developed training together that enables this cultural and vision change. I love sharing these shared experiences with marketing, sales, and even HR departments. Let's talk about it!