Sales, far more than just a simple business transaction, has become a vital strategic lever for any organization looking to stand out in an ever-evolving professional environment. In the age of digitalization and heightened personalization, mastering the art of selling is an essential asset for anticipating client needs and generating sustainable growth. In this demanding context of 2026, it is invaluable to draw inspiration from the innovative approaches of industry leaders. This article highlights five renowned speakers — Michael AGUILAR, Melinda Limoges, Jean-Marc REYNAUD, Benoit Vermersch, and Antoine Jude — who share their expertise and forward-thinking visions on the subject.
Our speakers on the topic
Michael AGUILAR
A recognized sales expert, Michael AGUILAR has been supporting companies seeking to boost their commercial performance for over 20 years. An internationally certified speaker, best-selling author, and head of the "Vendeurs d'élite" firm, he passionately shares the secrets of top salespeople through impactful training sessions and inspiring conferences. His pragmatic approach, focused on prospecting, negotiation, and margin protection, helps teams sell more, faster, and at higher prices—even in the most demanding environments.
Conference: MARGIN OR BUST! In a context where price pressure has never been higher, Michael AGUILAR gives you the keys to turn every negotiation into an opportunity to defend your margin. During this dynamic and hard-hitting conference, you'll discover concrete techniques to handle price objections, convince your clients of your offer's value, and sell at your true price.
Topics: vente, performance-commerciale, commercial, marketing, motivation
Melinda Limoges
Melinda Limoges, expert in sales and applied neuroscience, invites professionals to join the "pirate salespeople" club to revolutionize their sales approach. Drawing on her experience, she has developed the TRIP method, focused on mastering the mind, harnessing the power of relationships, and leveraging invisible elements like energy and stress. Her goal: to boost your sales performance while helping your clients make better decisions.
Talk: Join the Pirate Salespeople Club Discover how to become part of the exclusive “brain pirate salespeople” club and transform your approach to sales! In this talk, Melinda Limoges will reveal three key skills to boost your commercial impact: tapping into the power of thought, mastering the art of emotional selling, and effectively managing energy and emotions to help your clients make better decisions.
Topics: Vente, force-de-vente, neurosciences, cerveau, motivation-commerciale
Jean-Marc REYNAUD
With over 25 years of experience in sales and supporting businesses with CRM solutions, Jean-Marc Reynaud has established himself as a leading expert in commercial transformation in the digital age and the era of Artificial Intelligence. Driven by a passion for understanding the customer buying process, he demonstrates that mastering the buying cycle—more than the sales cycle—is the true key to earning customer trust and loyalty. As an author and speaker, he shares practical insights for reinventing the seller-buyer relationship and putting people at the heart of commercial performance.
Talk: Reach the HEART of Your Customers Discover how to move from “knowing how to sell” to “knowing how to make people buy” in this inspiring talk led by Jean-Marc Reynaud. You’ll explore the transformation of customer relationships in the digital era, the evolution of sales techniques, and the importance of the buying cycle to build trust and maximize your commercial performance. Leave with actionable strategies to reach the heart of your customers and boost your conversion rates.
Topics: vente, vente-complexe, ventes-et-marketing, motivation, digital
Benoit Vermersch
With 35 years of experience in strategy, marketing, and customer experience, Benoit Vermersch guides companies toward commercial excellence. A recognized sales specialist, he draws on neuroscience, emotional intelligence, and the latest digital innovations to optimize sales team performance. As a top-tier speaker certified by the Association Française des Conférenciers Professionnels, he shares concrete methods for selling better and more sustainably.
Talk: "Sell Better with Emotional Intelligence" Discover how to boost your sales performance by harnessing the power of emotional intelligence and neuroscience applied to sales. With real-world examples and 35 years of experience, you’ll learn how to decode your clients’ reactions, understand the true drivers behind their decisions, and leave with practical tools you can immediately apply to your business.
Topics: management, training, workshop, personal-development, self-improvement
Antoine Jude
Antoine Jude, a business development expert for nearly 15 years, supports companies, entrepreneurs, and sales professionals in transforming their sales methods and optimizing the customer experience. As the head of ITC CONSEIL and creator of the innovative PERMIS DE VENDRE program, he helps his clients multiply their revenue through tailor-made strategies. An engineer with an MBA, he combines rigor and passion to share effective and sustainable sales techniques. Convinced that enjoyment in business relationships makes all the difference, he regularly speaks on the key factors for sales success.
Talk: The Key Factors for Sales Success
Discover the keys to sales success with Antoine Jude in a dynamic and inspiring talk. Learn how to transform your approach to sales, harness your energy, and adopt concrete strategies to overcome obstacles, strengthen your leadership, and achieve your goals. Leave with proven techniques, a new mindset, and a clear action plan to boost your sales performance.
Topics: vente, management, inspiration, reussite, commercial