Storytelling, or the art of telling stories, is now recognized as a powerful tool for captivating, persuading, and uniting people in the professional world. In an age of information overload and accelerated digitalization in 2026, knowing how to deliver a message authentically and with impact has become an essential skill for leaders and businesses alike. In this article, discover how five renowned experts—Cyril Jamelot, Adrien RIVIERRE, Patrick Heneghan, Elyes Abassi, and Benoit Renart—are redefining the rules of storytelling and sharing their innovative approaches to transforming professional communication.
Our speakers on the topic
Cyril Jamelot
Cyril Jamelot, international speaker and renowned storytelling expert, has inspired over 200 audiences across 10 countries, both in French and English, including at two TEDx events. A former marketing director for giants such as Coca-Cola, Yoplait, and Danone Alpro, he has transformed brands through powerful narratives and innovative strategies. Author of several books, including "Les secrets du Storytelling Stratégique," he now supports companies and teams to help them stand out and influence their markets sustainably through the art of storytelling.
Talk: Storytelling in the Luxury Industry Discover how storytelling shapes exclusivity in the luxury industry by creating powerful narratives around quality, rarity, commitment, and price. In this talk, Cyril Jamelot will reveal concrete strategies to build an inspiring value proposition, capable of reaching every level of Maslow’s pyramid and establishing your brand’s desirability for the long term.
Themes: marketing, communication, human, humor, luxury-service-etiquette-savoir-etre-international-excellence-excellence-service-art-de-la-table
Adrien RIVIERRE
A recognized expert in storytelling, Adrien Rivierre supports leaders and entrepreneurs in the art of captivating their audience and showcasing their ideas through powerful narratives. Drawing on experience with innovative organizations such as General Electric and TEDxParis, he designs inspiring events and writes for leading personalities. As Vice President of the Fédération Francophone de Débat, he regularly shares his insights in Les Echos and Usbek & Rica. A graduate of ESCP Europe and the University of Washington, Adrien Rivierre has made the power of stories the heart of his mission.
Talk: Become a storyteller! Discover how the art of storytelling can transform your communication: in this masterclass, Adrien Rivierre will reveal the secrets of the greatest storytellers to captivate, inspire, and unite your audience. You will learn how to structure impactful narratives, leverage the cognitive mechanisms of attention, and embody your stories with authenticity and impact.
Topics: storytelling, pitch, inspiration, transformation, learning
Patrick Heneghan
A recognized expert in digital storytelling, Patrick Heneghan has supported some of Europe’s biggest brands in creating impactful content strategies—first at Google, where he launched BrandLab Paris, then at Snap, where he drove exceptional growth as Marketing Director for France. At every stage, he has revealed the narrative power of new technologies—video, mobile, augmented reality—to transform brand communication. Passionate about innovation, Patrick now shares his expertise on the art of capturing and engaging audiences in the digital age.
Talk: Keynote: How Augmented Reality is Reinventing the Advertising Experience
In this inspiring keynote, Patrick Heneghan, Marketing Director France and Southern Europe at Snapchat, will reveal how augmented reality is revolutionizing the advertising experience by putting the camera at the heart of interaction. Participants will discover innovative strategies and real-world examples to harness the creative potential of augmented reality and transform consumer engagement.
Topics: digital, creativite, realite-augmentee, snapchat
Elyes Abassi
Elyes Abassi is a passionate speaker, expert in Storytelling and innovative communication strategies. With a playful approach and the neurological keys to entertainment, he transforms every presentation into a captivating experience, inspiring his audiences to develop their leadership and professional potential. His conferences, workshops, and seminars provide concrete tools to persuade, motivate, and support both individual and collective transformation. To learn more about his talks and topics, visit elyesabassi.com.
Talk: CONVINCE Discover "CONVINCE," an interactive talk by Elyes Abassi that reveals the secrets of persuasion: from the Pixar Method to FBI techniques, including the power of emotions and authenticity. Leave with practical tools, inspiring stories, and a PDF summary to immediately transform your public speaking and negotiations.
Topics: leadership, management, innovation, digital, motivation
BENOIT RENART
For over 15 years, Benoit Renart has been guiding leaders and companies in the art of public speaking and shaping their media narrative. A storytelling specialist, he highlights the legacy of family sagas and century-old businesses, while exploring the evolution of media and the rise of new influencers. As a keynote speaker and creator of the show "Soul Stories," he shares his passion for the power of authentic stories, capable of transforming the perception and impact of a brand.
Talk: Soul Stories Dive into the heart of "Soul Stories," an immersive experience where the inspiring journeys of athletes, musicians, and entrepreneurs come to life through captivating narratives, exclusive video testimonials, and live musical performances. Discover how personal myths are created and learn to draw from your own story to fuel your professional and personal drive. A flexible show, designed to resonate with every audience.
Themes: marque, plateforme-de-marque, mythes, legendes, ame