Aurelie Labruyère

Wine aesthete whose enthusiasm is contagious.

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Aurélie leads the cultural actions of Vindême: education, conferences, writing, and consulting. www.vindeme.com A graduate of HEC and Sciences-Po, Aurélie is a self-taught wine expert. It was out of passion that she immersed herself in the world of wine at the age of 20. In Bordeaux, she worked for Château Margaux and then led the syndicate of bourgeois wines. While launching the only wine marketing & culture course at HEC, Aurélie published books and won the European Trophy of Champagne Ambassadors in 2008. Today, she fuels the passion and quest for knowledge of both enthusiasts and the curious. Wine is a prism through which we better understand the complexity of the world.

Prices

  • On demand

Localization

Lyon, France

Languages

French, English

Her conferences

Conference #1

Women & Wine, Feet in the Glass!

They put their foot in the glass! In all professions related to the world of wine, women are more present and active than ever. Discover how women have taken their place in a highly gendered environment. From the virile symbol to feminine realities, passing through the big clichés... wine has opened up to women in all dimensions: producing, buying, collecting, and prescribing. Great ladies of wine - France and the world The case of champagne Professionalization Family businesses To be continued over a glass.

Conference #2

How Bordeaux Became Bordeaux

Bordeaux - a mythical name that evokes the excellence and elegance of world-desired wines. A terroir, a know-how, an inspiring heritage. Let's delve into the history of the most prestigious vineyard in the world that invented the concept of "château". Ingredients of the blend that established Bordeaux's status as the world capital of wine: Terroir and appellations, Ancient roots, 1855 - and other classifications, Scientific leadership, Role of critics, Iconic wines, Acquisition by French and foreign investors, Tourism, Vision for today and tomorrow. Presentation accompanied by a tasting.

Conference #3

Wine, a Picasso like any other?

Great wine is the missing link between agriculture and high culture. In its presence, we dive into the good and the beautiful. At first glance, wine is just a transformed fruit juice, but the fruit of the vine holds a special place in our civilization. It is a totemic drink in which we all recognize ourselves. A harmonious glass of wine is the culmination of labor made up of repetitive and often thankless tasks, to obtain from a poor soil the fruit that will give rise to the work. Is wine, therefore, a Picasso like any other? What an astonishing object an artwork that disappears at the vernissage... Rich in experience, wine elevates sensations into emotions. Let's share them!

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