Benoit Douheret

B R A N D C O A C H I N G Leather Goods and Shoe Stylist - Brand Creation Strategy.

speaker-picture

Studio manager for design / shoe and leather goods styling. Perfect knowledge of the creation processes: project manager. Imagination enriched by varied and international experiences. Consulting Design strategy, positioning, offer construction, and production.

Prices

  • Conference : 5000 €

Localization

Le Kremlin-Bicetre

Languages

French

His conferences

Conference #1

Brand Creation: The Path to Success!

Many entrepreneurs want to launch their SHOE or LEATHER goods BRAND. But there are many pitfalls! An idea is 10% of success, but there is still 90% of the work to be done. A business encompasses 13 areas that should not be neglected. My experience as a designer with over 60 established and international brands and 20 brand creations has allowed me to develop the METHOD and the TOOLS necessary for success. I propose a Talk on Brand Creation: Finding your positioning + Creating the appropriate product offering.

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