Bruno Fridlansky
The more digital there is, the more human is needed.
The more digital there is, the more human is needed. Author of the book "Mastering LinkedIn" (3rd edition), I speak about Professional Influence, Social Selling, and business development. I was invited to talk about the adventure of writing my book "Mastering LinkedIn" at TEDx Limoges. I provide consulting, training, conferences, and workshops. My motivation: to support you humanely in mastering your Professional Influence with the LinkedIn tool. To achieve this, my ambition is to provide keys to understanding a useful professional presence on the web. ➡️ Everything that does not integrate digital will disappear B2B, B2C, B2B2C, B2C2B ➡️ At the personal, professional, and corporate level ➡️ Online extension of offline habits ➡️ Communication and marketing (monitoring, curation, content production, publications, sharing), behavior & language, LinkedIn, Social Selling ➡️ Blog, social networks, networking, LinkedIn, Twitter, Facebook, Instagram Through the simplest possible approach to "de-dramatize" the technical aspects inherent to the technologies used, by simplifying the discourse as much as possible. By using analogies with everyday life: concrete and pragmatic cases. By testing new tools to work better and organize oneself. By meeting entrepreneurs to enrich my understanding of changes and to share them better. I advise and support women and men in companies on digital matters. I design and lead training sessions on digital transformation, professional use of LinkedIn, email marketing, and intra-company social networks, from executives to employees. I am a speaker and moderator of round tables. I conduct and produce video interviews with web actors, digital marketing professionals, and entrepreneurs. I share my expertise, vision, and experiences on my publishing spaces.
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His conferences
Mastering LinkedIn
A conference for executives, managers, salespeople, and all company employees. Objectives: - Understand how professional social networks have become a tool for your Professional Influence and business development. - Establish your presence on professional social networks to have a credible and expert digital professional identity. - Be recognized as a reference in your market, an expert on your clients' issues. - Retain and prospect by developing your digital social capital. Duration: approximately 1 hour, adaptable to your needs. This conference "Mastering LinkedIn" is the first step to leveraging the LinkedIn tool to achieve your professional goals. To complement this conference, I organize practical workshops to put your mastery of LinkedIn into practice. Option: €1900 / workshop (3h) with a maximum of 10 people.