Geraldine Maouchi
Pioneer in digital transformation, hybrid organizations with AI - combining Vision, Operational, Creativity, and Methodology
The hybrid organization - blending AI, Human & Digital, as a driver of boldness and agility in increasingly complex environments, and the evolving needs of consumers, employees, and partners. Géraldine Maouchi is an expert in Business Transformation and a recognized pioneer of digital transformation, hybrid organizations combining AI, Human, and Digital, as well as direct-to-consumer (D2C) sales models. Géraldine has led digital transformations in retail, luxury, and healthcare. A member of executive committees, an entrepreneur, and a digital 'Do It Yourself' (DIY) artist, Géraldine connects vision, creativity, and pragmatism to inspire leaders and teams. Géraldine has supported everything from startups to international groups across Europe, the Middle East, the United States, and Brazil, sometimes in unprecedented crisis contexts. Convinced that any business transformation is fundamentally human, and keen to make the subject accessible, her approaches have been published in leading journals such as Forbes and The Economist Impact, some in collaboration with HEC.
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Her conferences
Digital Transformation and AI: what, why, how
“The hybrid organization - blending AI, Human & Digital, as a driver of boldness and agility in the face of increasingly complex environments, and the evolving needs of consumers, employees, and partners.” We live in a time when “digital” is no longer enough. Companies can no longer be satisfied with digitalizing functional pockets: they must think hybrid and merge — human + digital + AI — everywhere. In this conference, we offer you a roadmap: how to move from isolated digital or AI initiatives to an agile hybrid organization, where Digital and AI are not a gadget but a teammate — all while maintaining a human dimension. We will show you: 1. the classic pitfalls of digital transformations (silos, lack of governance, scattered initiatives), 2. the 4 necessary steps to build a first sustainable hybrid model: Digital and Traditional, 3. how to integrate AI at the heart of your operations — not as a substitute, but as an extension of your talents, with a second target model of hybrid organization 4. the cultural, structural, and leadership conditions essential for successfully making this leap. At the end of this conference, you will leave with a concrete transformation objective to initiate, accelerate, or correct your transformation — and an audacious challenge: to no longer be “digital” or “a mix of everything,” but hybrid.