Liv Danthon Lefebvre
Designer of Desirable Digital Experiences
Consultant and trainer in UX Design and User Research for 20 years. With a PhD in cognitive psychology, Liv has had the opportunity to apply her knowledge and expertise in innovation, research, and software design to create optimal experiences. Liv is the author of 35 best practices in UX Design, the fundamentals of digital psychology published by Eyrolles (2023). She offers inspiring conferences to identify the gems of user needs to design engaging, impactful, and appealing uses.
Prices
- Conference : 2000 €
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His conferences
Psychology to Engage Your Users
Who has never dreamed of getting into the minds of their users to offer them the best digital service? Through this conference, you will become aware of how your users operate. And this, through three key steps: 1. Offer an attractive design 2. Create an impact 3. Gain their approval 💥 Offer an Attractive Design It starts with being clear. Here we make users want to read, explore, and understand your content; you must first deliver a clear message, organize your screens to guide the eye, and adapt to your users' reasoning. 💥 Create an Impact Creating an impact means leaving a mark. It's about being captivating to become unforgettable... To do this, you need to capture attention. However, attention is very fragile and sensitive to distraction. You must provide a captivating experience: your users want to come back. 💥 Gain Their Approval Supporting your users so they can achieve their goals is what truly engages them. A well-designed experience changes the user. 📌 The Holy Grail is, of course, to support each user in a tailored and engaging way so they can fulfill their goals, and even more. This conference is enriched with examples to follow or avoid from well-known sites or apps.
Identify the Engagement Levers of Your Users and Their Implementation
Getting new users to adopt, convert, or retain is a real challenge in the digital world. This conference aims to expose the possible engagement levers of your users, adopting the perspective of cognitive psychology. I will present a rare theoretical field that allows us to conceive this engagement, composed of: ◾️ The Motivation – Ability – Trigger model, which explains how target behaviors are triggered ◾️ The 28 design principles that allow you to capture and retain your users ◾️ The 8 implementation steps This conference is enriched with examples to follow or avoid from well-known sites or apps.