Martin Merlino
Franco-Canadian, ICF Coach, Vice President of Strategy and General Director in leading agencies such as Publicis and Havas, strategic advisor and marketing director in the banking and music sectors, I have been supporting European and North American entrepreneurs for 30 years in building organizations that are meaningful and sustainable, today under the brand croizade, with a Z, which symbolizes the crossroads many entrepreneurs find themselves at today...
Franco-Canadian, ICF Coach, Vice President of Strategy and General Director in leading agencies such as Publicis and Havas, strategic advisor and marketing director in the banking and music sectors, I have been supporting European and North American entrepreneurs for 30 years in building organizations that are meaningful and sustainable, today under the brand croizade, with a Z, which symbolizes the crossroads many entrepreneurs find themselves at today... Faced with the complexity of today's entrepreneurial world, I have developed a simple and intuitive method that rehumanizes organizations and those who bring them to life based on a simple intention: MANAGERIAL TENDERNESS, (damn) Why allow tenderness in the workplace? - Because it is the primary lever for healthy and limitless growth; - Because it fosters mobilization in chaos; - Because it is a universal and intuitive value that "fiercely" expands pupils! Through my book (Croizade, published by Vérone), my conferences (in France and Quebec where I lived for 23 years), and my countless interventions at the heart of companies, I now teach the C.A.N.I.F CULTURE, a credible alternative to managerial models that I believe are outdated, including the carrot and stick approach that new generations are no longer willing to endure... And judging by the testimonials I have had the honor of receiving, (https://croizade.com/temoignages/), the method leaves an indelible mark in the history of those who apply it...
Prices
- On demand
Localization
Languages
His conferences
And Managerial Tenderness, Damn It!
SPEAKER - BRAND COACH - FERTILIZER Franco-Canadian - Former General Director of Publicis, VP Strategy at HAVAS - Over 40 platforms of national or international brands, corporate or employer - 30 years of career in France and Canada: over 150 interventions in companies. CONFERENCE HIGHLIGHTS OBSERVATIONS Mental health in the workplace has never been as disastrous as it is today. 2 out of 3 employees are under stress, acute stress, or burnout... The level of team engagement is at an all-time low... CONVICTION In this anxiety-inducing context, corporate cultures driven by authority or results (the carrot and the stick...) no longer work; worse, they amplify feelings of stress and demobilization... HYPOTHESIS What if managerial tenderness was a credible alternative to refocus and mobilize teams, thereby liberating individual and collective growth... FOR ACTIONS An inspiring and intuitive method that has proven effective with dozens of companies that dared to apply the 5 key ingredients of the method, including Appetite (as a lever for motivation), Nobility (as a core value), and Fertilization ® (as in fertilize-pride!) 3 POSSIBLE FORMATS - 30/45 min: A conference and inspiring exchanges on the power of tenderness and the meaning of managerial responsibilities. At the heart of emotion... - 90 min: Key exchanges to mobilize a team or prepare a strategic planning that is meaningful and responsible for growth... - 1/2 DAY: A half-day of work to mobilize and engage teams that have lost their sense of purpose... An assured individual and collective awareness...