Patrick Heneghan
Expert Speaker in Branding & Storytelling Tech
Throughout my career, I have held several strategic roles within the French teams at Google and then Snap. At Google, I supported the leaders in France and Southern Europe in their communication with key clients. I then founded the Parisian team of BrandLab, a center of excellence workshop to help the largest European brands create an effective content strategy for their business on YouTube. At Snap, I created the position of Marketing Director for France, where I supported a spectacular growth from 10 to over 100M in revenue. In each of these roles, my central challenge has been to raise awareness of the possibilities of new technology to transform brand communication: search, video, mobile, augmented reality, generative AI.
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- Conference : 4500 €
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Keynote: How Augmented Reality Reinvents the Advertising Experience
Patrick Heneghan, Marketing Director for France and Southern Europe at Snapchat, speaks at the Mobile Marketing Summit to present the philosophy of the Snapchat app, centered around the camera. Patrick explains the bet on augmented reality, an emerging technology that allows for the imagining of new creative and advertising applications.