Patrick Heneghan - Speaker on intelligence artificielle
Expert in Artificial Intelligence & Marketing
For 20 years, I have been supporting large companies in the transformation of marketing roles brought about by the digital revolution and AI. I work in companies as a speaker and trainer, to decipher the impact of AI on marketing and media, and to train teams to work with these new tools.
Throughout my career, I have held several strategic roles within the French teams at Google, and then at Snap. At Google, I supported leaders in France and Southern Europe in their communication with key clients. I then founded the Parisian team of BrandLab, a center of excellence to help the largest European brands create an effective content strategy for their business on YouTube. At Snap, I created the position of Marketing Director for France, where I supported a spectacular growth from 10 to over 100M in revenue. In each of these roles, my central challenge has been to raise awareness of the possibilities of new technology to transform brand communication: search, video, mobile, augmented reality, generative AI.
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Frequently asked questions
Which topics does Patrick Heneghan cover as a speaker?
Patrick Heneghan speaks on the following topics: intelligence artificielle, marketing digital, realite augmentee and creativite.
How do I book Patrick Heneghan for a conference?
To book Patrick Heneghan, contact the Lespeakers agency. An advisor will call you back to scope the event, dates and format.
How much does a conference with Patrick Heneghan cost?
Patrick Heneghan's fees:
- Conference : 4000 €
Booking is handled through Lespeakers.
Which languages does Patrick Heneghan speak on stage?
Patrick Heneghan speaks as speaker in french and english.
Where is Patrick Heneghan based?
Here is where Patrick Heneghan is based: Paris, France.
Where does Patrick Heneghan speak?
Patrick Heneghan's speaking locations: Dans le monde entier.
Which speaking formats does Patrick Heneghan offer?
Patrick Heneghan offers the following formats: Conférence, Atelier.
Which audience should book Patrick Heneghan?
Managers, Directions Marketing, Direction Communication, Direction Commerciale.
What did Patrick Heneghan do before becoming a speaker?
I spent 16 years in the world of American digital platforms, at Google and then at Snapchat.
I held several roles in the B2B sales and marketing teams, where my job was to explain and position our advertising solutions to major French (CAC40) and European advertisers.
What led Patrick Heneghan to become a speaker?
I love public speaking because I enjoy sharing what I have learned.
I like to take complex subjects, such as new technologies, and make them accessible to the greatest number of people through my storytelling that speaks to everyone.
Why do organizers like working with Patrick Heneghan?
My great strength as a speaker comes from my training as a marketer: my primary concern is always the audience.
At Google, we always said "Focus on the user, and the rest will follow".
When I prepare a presentation, I always adapt it to the context and the needs of the audience, because I want to be relevant and I hate being off-topic!
Professional career
- 2023Fondateur
MVP Studio
- 2017Directeur Marketing B2B France & Europe du Sud
Snapchat
- 2007Brand Strategist & Digital Analyst
Google
His conferences
Keynote: How Augmented Reality Reinvents the Advertising Experience
Patrick Heneghan, Marketing Director for France and Southern Europe at Snapchat, speaks at the Mobile Marketing Summit to present the philosophy of the Snapchat app, centered around the camera. Patrick explains the bet on augmented reality, an emerging technology that allows for the imagining of new creative and advertising applications.