Arnaud Bonneville
Author of Born to be a Brand, Founder of Com’ Academy, Expert in branding and strategic communication
BRANDING • COMMUNICATION STRATEGY • THE BRAND • ENTREPRENEURSHIP AFTER HAVING : • Trained thousands of students in brand strategy • Supported leaders & startups • Created and developed my own brands I chose to transmit differently: with useful, fun, and actionable tools. 📒 THE BOOK: BORN TO BE A BRAND The 1st complete and fun guide to create and manage a brand. 464 pages – 40 chapters – 600+ tips To go from a nice logo to the brand: the one we recognize, the one we prefer, the one that lasts. 📱 THE MOBILE APP: COM’ ACADEMY The 1st micro-learning app dedicated to 360° communication. Learn every day. Without getting bored. While truly progressing. 🎤 WORKSHOPS & CONFERENCES Brand strategy • Communication • Entrepreneurship MY PHILOSOPHY Make it simple. Make it clear. Make it possible. Inspire and transmit passion.
Prices
- On demand
Localization
Languages
My conferences
The brand is protean. What levers to steer it?
A brand is an ecosystem. A sum of perceptions. And above all, a fine mechanism to steer down to the millimeter. In this masterclass, we will see why a brand is no longer limited to its image or communication, but is built through several complementary dimensions. We will explore the main levers to activate: the commercial brand, to be recognized and sell, the employer brand, to attract and retain, the personal brand, to embody and reassure, the responsible brand, to engage and create preference, the relational brand, to retain and create connections, the influence brand, to amplify and make it talk. If all these incarnations of the brand pursue the common goal of building and nurturing its reputation, each deploys its own talents and requires specific but coherent approaches. A structuring and enlightening moment, to regain control over your brand in all its dimensions.
No strong brand. No sustainable business
The brand is not a marketing subject. It is a strategic subject. I will show you why the brand is a key lever for performance and sustainability for all companies. We will see how some brands manage to create preference, justify their prices... and endure over time, while others remain replaceable. We will also see how to draw inspiration from this, concretely and regardless of the sector. An inspiring and concrete moment that could well change the way you see your business... and make you want to build something that really matters.
Becoming a brand: option or obligation?
What if you became a brand? The brand... It's not just an additional topic. It's THE topic for a company. And good news, it's not reserved for multinationals. It's a key lever for ALL companies. Regardless of their size, regardless of their activity. We will see what distinguishes an existing brand from a strong brand, the most common mistakes... and the levers activated by those who succeed. An inspiring, challenging moment that is likely to give you a fierce desire to really delve into the subject and make you want to take your brand (very) seriously.
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Who am I?
What I did before becoming a speaker
Chef de projet en agence, Directeur de la communication, Entrepreneur, Consultant, Intervenant en école et mentor en incubateur, j'ai pratiqué la marque sous toutes ses formes.
What made me become a speaker
La passion pour mon métier et la transmission
What excites me about working as a speaker
Inspirer, échanger, sensibiliser, évangéliser, convaincre, donner envie de faire mieux.
The mission I'm carrying today
Accompagner avec bienveillance, rendre les choses accessibles, inspirer, stimuler et challenger
Positioning & expertise
The field experience behind my message
J'ai pratiqué la marque sous toutes ses formes : en agence, chez l'annonceur, à travers mes propres projets et en l'enseignant.
Results & credibility
Clients and sectors that have trusted me
Ecoles d'enseignements supérieurs, restauration, mode, équipementiers sportifs, groupements de pharmaciens
What I spotlight beyond my profile (book, certifications, proof, etc.)
Auteur de Born to be a Brand, le 1er guide complet et ludique pour créer, piloter et faire briller sa marque. 464 pages de stratégie et plus de 600 conseils et astuces, illustrés avec mordant et humour, et nourris par près de 30 ans de pratique de la communication.
Speaking style
My energy on stage
Passionné, inspirant, énergique
How I customize content and how much I tailor to you
Oui. J'adapte systématiquement le sujet de la marque au secteur d'activité mais aussi en fonction de vos enjeux et priorités. Indispensable pour mieux comprendre et mieux se projeter.
Format
On-site, remote, or hybrid: what I accept and prefer
Présentiel. Distanciel type webinar possible.
Logistics & organization
What technical setup I need on site
micro, videoprojecteur.
Whether I travel internationally and if I need an interpreter
oui mais conférence en français uniquement.
Working together
Why organizers like working with me
Réactivité, fiabilité, adaptabilité, et le sur-mesure.