Arnaud Bonneville
Author of Born to be a Brand, Founder of Com’ Academy, Expert in branding and strategic communication
BRANDING • COMMUNICATION STRATEGY • THE BRAND • ENTREPRENEURSHIP AFTER HAVING : • Trained thousands of students in brand strategy • Supported leaders & startups • Created and developed my own brands I chose to transmit differently: with useful, fun, and actionable tools. 📒 THE BOOK: BORN TO BE A BRAND The 1st complete and fun guide to create and manage a brand. 464 pages – 40 chapters – 600+ tips To go from a nice logo to the brand: the one we recognize, the one we prefer, the one that lasts. 📱 THE MOBILE APP: COM’ ACADEMY The 1st micro-learning app dedicated to 360° communication. Learn every day. Without getting bored. While truly progressing. 🎤 WORKSHOPS & CONFERENCES Brand strategy • Communication • Entrepreneurship MY PHILOSOPHY Make it simple. Make it clear. Make it possible. Inspire and transmit passion.
Prices
- On demand
Localization
Languages
My conferences
The brand is protean. What levers to steer it?
A brand is an ecosystem. A sum of perceptions. And above all, a fine mechanism to steer down to the millimeter. In this masterclass, we will see why a brand is no longer limited to its image or communication, but is built through several complementary dimensions. We will explore the main levers to activate: the commercial brand, to be recognized and sell, the employer brand, to attract and retain, the personal brand, to embody and reassure, the responsible brand, to engage and create preference, the relational brand, to retain and create connections, the influence brand, to amplify and make it talk. If all these incarnations of the brand pursue the common goal of building and nurturing its reputation, each deploys its own talents and requires specific but coherent approaches. A structuring and enlightening moment, to regain control over your brand in all its dimensions.
No strong brand. No sustainable business
The brand is not a marketing subject. It is a strategic subject. I will show you why the brand is a key lever for performance and sustainability for all companies. We will see how some brands manage to create preference, justify their prices... and endure over time, while others remain replaceable. We will also see how to draw inspiration from this, concretely and regardless of the sector. An inspiring and concrete moment that could well change the way you see your business... and make you want to build something that really matters.
Becoming a brand: option or obligation?
What if you became a brand? The brand... It's not just an additional topic. It's THE topic for a company. And good news, it's not reserved for multinationals. It's a key lever for ALL companies. Regardless of their size, regardless of their activity. We will see what distinguishes an existing brand from a strong brand, the most common mistakes... and the levers activated by those who succeed. An inspiring, challenging moment that is likely to give you a fierce desire to really delve into the subject and make you want to take your brand (very) seriously.
Learn more
Who am I?
What I did before becoming a speaker
Project manager in an agency, Communication Director, Entrepreneur, Consultant, Speaker in schools and mentor in incubators, I have practiced branding in all its forms.
What made me become a speaker
The passion for my profession and transmission
What excites me about working as a speaker
Inspire, exchange, raise awareness, evangelize, convince, give the desire to do better.
The mission I'm carrying today
Accompany with kindness, make things accessible, inspire, stimulate, and challenge.
Positioning & expertise
The field experience behind my message
I have practiced branding in all its forms: in an agency, at the advertiser, through my own projects, and by teaching it.
Results & credibility
Clients and sectors that have trusted me
Higher education schools, catering, fashion, sports equipment manufacturers, groups of pharmacists
What I spotlight beyond my profile (book, certifications, proof, etc.)
Author of Born to be a Brand, the first complete and playful guide to create, manage, and shine your brand. 464 pages of strategy and over 600 tips and tricks, illustrated with wit and humor, and enriched by nearly 30 years of communication practice.
Speaking style
My energy on stage
Passionate, inspiring, energetic
How I customize content and how much I tailor to you
Yes. I systematically adapt the brand topic to the industry sector but also according to your challenges and priorities. Essential for better understanding and better projecting.
Format
On-site, remote, or hybrid: what I accept and prefer
In-person. Remote type webinar possible.
Logistics & organization
What technical setup I need on site
microphone, projector.
Whether I travel internationally and if I need an interpreter
yes, but conference in French only.
Working together
Why organizers like working with me
Responsiveness, reliability, adaptability, and customization.