Arnaud Bonneville - Speaker on branding
Author of Born to be a Brand, Founder of Com’ Academy, Expert in branding and strategic communication
BRANDING • COMMUNICATION STRATEGY • THE BRAND • ENTREPRENEURSHIP
AFTER HAVING :
• Trained thousands of students in brand strategy • Supported leaders & startups • Created and developed my own brands
I chose to transmit differently: with useful, fun, and actionable tools.
📒 THE BOOK: BORN TO BE A BRAND
The 1st complete and fun guide to create and manage a brand. 464 pages – 40 chapters – 600+ tips
To go from a nice logo to the brand: the one we recognize, the one we prefer, the one that lasts.
📱 THE MOBILE APP: COM’ ACADEMY
The 1st micro-learning app dedicated to 360° communication. Learn every day. Without getting bored. While truly progressing.
🎤 WORKSHOPS & CONFERENCES
Brand strategy • Communication • Entrepreneurship
MY PHILOSOPHY Make it simple. Make it clear. Make it possible. Inspire and transmit passion.
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Frequently asked questions
Which topics does Arnaud Bonneville cover as a speaker?
Arnaud Bonneville speaks on the following topics: branding, strategie, communication, marque, marque employeur, personal branding, developpement de business and plateforme de marque.
How do I book Arnaud Bonneville for a conference?
To book Arnaud Bonneville, contact the Lespeakers agency. An advisor will call you back to scope the event, dates and format.
How much does a conference with Arnaud Bonneville cost?
Arnaud Bonneville's fees are provided on request through Lespeakers.
Which languages does Arnaud Bonneville speak on stage?
Arnaud Bonneville speaks as speaker in french.
Where is Arnaud Bonneville based?
Here is where Arnaud Bonneville is based: France.
What did Arnaud Bonneville do before becoming a speaker?
Project manager in an agency, Communication Director, Entrepreneur, Consultant, Speaker in schools and mentor in incubators, I have practiced branding in all its forms.
What led Arnaud Bonneville to become a speaker?
The passion for my profession and transmission
Why do organizers like working with Arnaud Bonneville?
Responsiveness, reliability, adaptability, and customization.
His conferences
The brand is protean. What levers to steer it?
A brand is an ecosystem. A sum of perceptions. And above all, a fine mechanism to steer down to the millimeter.
In this masterclass, we will see why a brand is no longer limited to its image or communication, but is built through several complementary dimensions.
We will explore the main levers to activate: the commercial brand, to be recognized and sell, the employer brand, to attract and retain, the personal brand, to embody and reassure, the responsible brand, to engage and create preference, the relational brand, to retain and create connections, the influence brand, to amplify and make it talk.
If all these incarnations of the brand pursue the common goal of building and nurturing its reputation, each deploys its own talents and requires specific but coherent approaches. A structuring and enlightening moment, to regain control over your brand in all its dimensions.
No strong brand. No sustainable business
The brand is not a marketing subject. It is a strategic subject.
I will show you why the brand is a key lever for performance and sustainability for all companies.
We will see how some brands manage to create preference, justify their prices... and endure over time, while others remain replaceable. We will also see how to draw inspiration from this, concretely and regardless of the sector.
An inspiring and concrete moment that could well change the way you see your business... and make you want to build something that really matters.
Becoming a brand: option or obligation?
What if you became a brand? The brand... It's not just an additional topic. It's THE topic for a company. And good news, it's not reserved for multinationals. It's a key lever for ALL companies. Regardless of their size, regardless of their activity.
We will see what distinguishes an existing brand from a strong brand, the most common mistakes... and the levers activated by those who succeed.
An inspiring, challenging moment that is likely to give you a fierce desire to really delve into the subject and make you want to take your brand (very) seriously.