Christophe De Cacqueray
Performance through Neuroscience
Christophe leads a firm specializing in the application of behavioral sciences in client relations. A teacher at Sciences Po (Paris), former innovation director of the Covéa Group (MAAF, MMA, GMF), Christophe graduated from Saint-Cyr and Sciences Po. He is a member of the Franco-British Young Leaders. As a professional speaker, he regularly engages with major players in industry, banking, insurance, consulting, etc. in France and abroad (English). The latest research on brain function provides revolutionary insights into the levers that determine our behaviors. Few companies yet tap into this knowledge to implement true behavioral marketing or to develop the robustness and performance of their employees.
Prices
- Conference : 5000 €
Localization
Languages
His conferences
Convince! The Secrets of the Brain to Get Everything...
Whether you are a manager or director, salesperson or project leader, we all have one thing in common: every day, we need to know how to convince! Convincing your client, convincing your teams, convincing your colleagues: the power of persuasion is often cited as "the most sought-after skill by companies". The problem for many of us is that it is not something we learned in school... To master the art of persuasion, there are two options. The Colonel Sanders option: you know, the man with the goatee who founded KFC and serves as the logo for the famous fried chicken restaurant. Before convincing his first franchisee, he faced 1009 rejections! A persevering man who learned through pain... Otherwise, we can discover the 7 Laws of Conviction as revealed by psychologists, sociologists, or neuroscientists and avoid the first 1008 rejections to better use our time. A dynamic, surprising, and memorable conference so that you are never told no again! Available in English as well.
Marketing & Customer Experience - The Secret Levers of Influence
Over the past 15 days, have you engaged in as much physical activity as you wanted? Or have you eaten more than you wanted? Hmm? ;-) We see it every day, our behaviors do not always follow the voice of reason. And the reason is simple: we are not purely rational beings. Yet, the majority of companies today develop offers, experiences, or services implicitly designed for customers or users who would be perfectly rational. By ignoring the reality of how the brain functions in decision-making, they often miss out on substantial performance gains. In a conference conducted with rhythm and humor, Christophe reveals the real mechanisms of how our brain works and shows you how companies like Tik Tok or Amazon use behavioral levers to influence our choices and make us fall in love with their products. An insight not to be missed to change dimensions in marketing and customer experience!