John Rauscher - Speaker on leadership

Throughout this presentation, John develops what the possible levers are to help your company position itself in the Premium market, meaning ensuring that price is not the main element in the customer's purchase decision. Addressing CODIR, Managers, and business leaders, this conference demonstrates that the mid-range market will disappear and that companies must position themselves either in the 'low-cost' market or in the Premium market. AI allows companies to become Premium without changing their production tool (products or services) but by applying a very innovative approach, until now too costly to be realized with traditional computing.

John Rauscher is a serial entrepreneur who co-founded three companies in the last twenty-five years. The first was listed on the Paris Stock Exchange (Nouveau Marché). The second was acquired by Oracle, the world's number 2 software publisher. The third has become a recognized leader in artificial intelligence, and John sold his shares to an international investment fund. His speech is direct and concrete. His motto: 'I have strong convictions and no certainties.' John has extensive international experience in the United States, Asia, and Europe. He is also the author of four bestselling books: 'Conquering Silicon Valley' published by Eyrolles (Editions d'Organisation) in 1999 and 'SMEs: Succeeding Internationally', prefaced by Christine Lagarde and published by the Groupe l’Express in 2008. His third and fourth books 'The Revolution of Services 4.0' and 'The Rise of the Cobot' discuss the industrialization of Consulting, one of the elements of Premium.