John Rauscher

Premium Strategy Speaker

speaker-picture

John Rauscher is a serial entrepreneur who co-founded three companies in the last twenty-five years. The first was listed on the Paris Stock Exchange (Nouveau Marché). The second was acquired by Oracle, the world's second-largest software publisher. The third has become a recognized leader in artificial intelligence, and John sold his shares to an international investment fund. His speech is direct and concrete. His motto: 'I have strong convictions and no certainties.' John has extensive international experience in the United States, Asia, and Europe. He is also the author of four bestselling books: 'Conquering Silicon Valley' published by Eyrolles (Editions d'Organisation) in 1999 and 'SMEs: Succeeding Internationally,' prefaced by Christine Lagarde and published by Groupe l'Express in 2008. His third and fourth books, 'The Revolution of Services 4.0' and 'The Rise of the Cobot,' discuss the industrialization of consulting, one of the elements of Premium.

Prices

  • On demand

Localization

Honfleur

Languages

French

His conferences

Conference #1

Premium versus Low Cost? What if you chose the path of excellence?

The Premium positioning lies between the "mid-range" market and the luxury market. If the figures show that the former is gradually disappearing, what changes must a B-to-B or B-to-C company make to position itself in the Premium market without fundamentally overhauling its product or service offering? How can we ensure that price is no longer the main element in the final customers' decision-making? Illustrated with pragmatic concrete solutions, John Rauscher's conference on Premium is unique and essential for those who want to differentiate themselves in the market without turning to "low cost".

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