Laura Bokobza - Speaker on innovation

We have moved from a VUCA (Volatile, Uncertain, Ambiguous, Complex) world to a BANI (Brittle, Anxious, Non-Linear, Incomprehensible) world. Marketers and sellers are struggling! A 1-hour conference to inspire your teams on the tools, approaches, and use cases to explore in order to increase your revenue and conversion rates. The conference will provide an overview of specific monitoring dedicated to your professions (sales / CSM / marketing). For example: - the rise of communities - the psychological biases to exploit in your messages - the power of Dark Social and how to integrate it into customer journeys - the uses of AI to enhance teams without losing authenticity - the challenging consideration of marketing and transactional omnichannelity.

Rather than saying a lot, how about I show you? 2 minutes for an overview of the topics I can cover.

Do you want to orient your event around innovation and new business and tech trends? Do you want to inspire your collaborators?

🎙️ A conference to energize your client events? I build the content around your audience and the messages you want to convey, based on my extensive monitoring and knowledge of business challenges and the latest tech innovations.

💼 A talk to energize your team seminars? We choose together the latest trends to share with them.

👩‍🏫 A workshop to convey the latest best practices around customer experience and marketing? I am at your disposal to identify which ones and build a tailor-made workshop.

Share a dose of inspiration and boldness. I intervene in conferences, round tables, or workshops.

Dark Social is one of the most complex challenges facing marketing professionals. This phenomenon refers to all online interactions that occur outside of traditional marketing channels such as social media, search engines, and online advertising campaigns. It often involves link sharing through private messaging, emails, or forums.

The problem is that traditional attribution models struggle to measure these out-of-reach interactions. This means that marketers may misunderstand how consumers discover, share, and engage with brands online. Marketing campaigns can then be underestimated or overvalued, leading to erroneous strategic decisions. During this conference, we will explore the challenges of Dark Social in terms of attribution and discuss how marketing professionals can overcome this issue. We will specifically address the following questions: How does Dark Social affect traditional attribution models? How can we measure interactions outside of traditional marketing channels? How can marketing strategies be adapted to account for Dark Social?