Lucie Lebaz - Speaker on personal branding
Speaker, Author, Expert in Personal Branding
With 20 years of experience in brand creation and art direction, I honed my skills at renowned design and communication agencies in London and Paris (WPP, Havas, Peclers Paris) after studying in Quebec and Paris. This journey allowed me to develop an international and demanding perspective on brand identity and its power of influence.
In 2013, I chose entrepreneurship. I founded my design studio Lucie Lebaz Creative.
In 2020, I expanded my mission with Lucie Lebaz Branding, where personal brand strategy, communication, and personal leadership converge. My belief: to unleash the creative potential and leadership of talents (entrepreneurs and executives) to create a lasting impact.
Author of the book "I'm scared, but I'm going" (Dunod, 2025), I offer a personal branding guide for entrepreneurs who struggle to promote themselves, because authenticity and visibility should never oppose each other.
Today, I support leaders and their teams in embodying a professional, authentic, and impactful personal branding on LinkedIn and beyond.
I also work with their teams to deploy powerful and coherent employee advocacy strategies.
Among my clients: Deezer, Devoteam, UM6P, TF1, Groupe La Poste, W4.org.
Regular contributor to Big Media by BPI, Choiseul Magazine, and Influencia, I share my analyses on personal branding, executive communication, leadership, and creativity, topics that shape the future of corporate communication.
As a TedX Speaker, I am proud to be part of the Forbes 40 Women 2025 list.
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Frequently asked questions
Which topics does Lucie Lebaz cover as a speaker?
Lucie Lebaz speaks on the following topics: personal branding, leadership, marque employeur, image de marque and motivation.
How do I book Lucie Lebaz for a conference?
To book Lucie Lebaz, contact the Lespeakers agency. An advisor will call you back to scope the event, dates and format.
How much does a conference with Lucie Lebaz cost?
Lucie Lebaz's fees:
- Conference : 5500 €
Booking is handled through Lespeakers.
Which languages does Lucie Lebaz speak on stage?
Lucie Lebaz speaks as speaker in french and english.
Where is Lucie Lebaz based?
Here is where Lucie Lebaz is based: Paris.
His conferences
I am afraid, but I go for it: daring to shine, even when fear shows up
Why can’t leaders hide behind their company anymore?
We talk a lot about strategy, vision, and performance. Rarely about what really holds leaders back: the fear of being seen. Judged. Exposed.
And yet, this is precisely where tomorrow's competitive advantage lies.
Today, a company is no longer just embodied by its products or results. It is embodied by those who lead it. 82% of people trust a company more when its leaders are active on social media.
An invisible leader creates a silent company. An embodied leader creates a magnetic company.
The heart of the conference:
This conference explores a fundamental shift: moving from functional leader to embodied leader. To embody one’s company is not to "show oneself more". It is to assume what one already carries, beliefs, vision, history, and make it audible, visible, strategic.
Participants leave with:
• A clear understanding of their role of embodiment, and what it concretely changes • A new reading of their fears: less endured, more utilized • Tools to speak accurately, without overacting or disappearing • And above all: the inner permission to no longer hide behind their function