Lucie Lebaz
Speaker, Author, Expert in Personal Branding
With 20 years of experience in brand creation and art direction, I honed my skills at renowned design and communication agencies in London and Paris (WPP, Havas, Peclers Paris) after studying in Quebec and Paris. This journey allowed me to develop an international and demanding perspective on brand identity and its power of influence. In 2013, I chose entrepreneurship. I founded my design studio Lucie Lebaz Creative. In 2020, I expanded my mission with Lucie Lebaz Branding, where personal branding strategy, communication, and personal leadership converge. My conviction: to unleash the creative potential and leadership of talents (entrepreneurs and leaders) to create a lasting impact. Author of the book "I'm scared, but I'm going" (Dunod, 2025), I offer a personal branding guide aimed at entrepreneurs who struggle to promote themselves, because authenticity and visibility should never oppose each other. Today, I support leaders and their teams in embodying a professional, authentic, and impactful personal branding on LinkedIn and beyond. I also work with their teams to deploy powerful and coherent employee advocacy strategies. Among my clients: Deezer, Devoteam, UM6P, TF1, Groupe La Poste, W4.org. Regular contributor to Big Media by BPI, Choiseul Magazine, and Influencia, I share my analyses on personal branding, executive communication, leadership, and creativity, topics that shape the future of corporate communication. As a TedX Speaker, I am proud to be part of the Forbes 40 Women 2025 list.
Prices
- Conference : 5500 €
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His conferences
I am afraid, but I go for it: daring to shine, even when fear shows up
Why can’t leaders hide behind their company anymore? We talk a lot about strategy, vision, and performance. Rarely about what really holds leaders back: the fear of being seen. Judged. Exposed. And yet, this is precisely where tomorrow's competitive advantage lies. Today, a company is no longer just embodied by its products or results. It is embodied by those who lead it. 82% of people trust a company more when its leaders are active on social media. An invisible leader creates a silent company. An embodied leader creates a magnetic company. ___________________________ The heart of the conference: This conference explores a fundamental shift: moving from functional leader to embodied leader. To embody one’s company is not to "show oneself more". It is to assume what one already carries, beliefs, vision, history, and make it audible, visible, strategic. ___________________________ Participants leave with: • A clear understanding of their role of embodiment, and what it concretely changes • A new reading of their fears: less endured, more utilized • Tools to speak accurately, without overacting or disappearing • And above all: the inner permission to no longer hide behind their function