Philippe Deliege
My salesperson is dead, long live the Social Seller! | Builder of influence | #PersonalBranding +32 477 67 38 09 | estocada.
A boy who learned to sell and has worked for a few employers. However, in many different sectors (advertising, finance, IT, marketing), this convinced him that learning to sell and influence is a good degree. A boy who decided to commit himself for the benefit of his company estocada. Specialized in Ghostwriting on social networks and influencer marketing. A happy boy who applies in conferences what he learned during theater and improv. Sorry, this boy is not talented. He is a hard worker. But is that really a problem?
Prices
- Conference : 5500 €
Localization
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His conferences
MarqueTotem, the vaccine against the crisis
Once, only classic brands had the right to market themselves and make themselves known. Since the birth of social networks, many individuals have understood that they have this power and this right; they see themselves as #MarquesTotem, meaning references in their various sectors of activity; they engage in #MarketingDeSoi (#PersonalBranding) without exploding marketing budgets. On the contrary, this type of marketing is very inexpensive. Steve Jobs and Elon Musk are more than just examples; they are the first models of #MarquesTotem that help to understand this new way of selling; as for the practitioners of this emerging discipline, they are called #SocialSellers; one of them is Philippe Deliège. According to him, in order to impose this change on one's own market rather than suffer it, one must: - discover new communication techniques that accelerate visibility and sales; - learn how to participate, collectively, in a massive disruption; - understand the actions of the first Social Sellers who use the weapon of #MarketingDeSoi; - appropriate the keys to networking and coworking; - decide to allocate HR and marketing budgets differently. Guaranteed benefit? To move towards the creation of one or more references in one's sector of activity AND to achieve the status of #MarqueTotem. To become a strong brand that is listened to and trusted by default. Highly essential in times of crisis when marketing budgets are decreasing.
Bang! ChatGPT has arrived! So where is the problem?
From Lucy to Gutenberg, the world of women and men has been oral. Few writings circulated, especially at the beginning of this era. As for writing and its strengths, they were central only for a few hundred years. From Gutenberg to the arrival of the first version of the internet. Better organizing the transmission of knowledge, the realization of leads, interpersonal relationships, and the financial, religious, legal, and political worlds. However, since the arrival of social networks, the oral has regained the upper hand through the keyboard, the small screens of our mobiles, and thus thanks to writing. Now, we navigate in an oral world based on writing, and the change has been made in several stages: - The SMS filled with spelling mistakes and phonetic tricks has evolved into perfect chat, and above all has become very fluid. Understandable by all and no longer annoying anyone. To the point of replacing our emails. Thanks to spell checkers! - Managing a multilingual world has become child's play. Thanks Deepl! - The fear of the blank page as well as the fear of writing poorly has been annihilated. Thanks ChatGPT! This world suits us very well. We love speed. We write faster than we speak. We read faster than we hear. No chance of going back! So, it's high time to understand how Lucy's world functioned, which, by the way, shone until the end of the Renaissance. From the rediscovery of the Roman thumb (which disappeared during the intermediate written period) to the importance of maintaining good contact with everyone, including enemies, Philippe Deliège will explain how to reclaim the life rules of our ancestors. Those that organized relationships from prehistory to the Renaissance, and which again influence our oral world based on writing. Philippe Deliège's sources of inspiration? Philosopher Michel Serres, anthropologist Clair Michalon, and digital world guru Brian Solis. Target audience: the entire management committee and staff. All departments being concerned with written and/or oral communication.
Influence accelerates sales. But we still need to create that influence!
Based on two of his best-selling successes: - Being known in advance accelerates sales | Organizing sales and marketing forces differently; - Becoming a #TotemBrand | Rights and duties of #personalbranding Philippe Deliège leads his audience to understand that a new model of business strategy is emerging. One that opts for horizontal growth rather than vertical. In the past, companies that grew were those that expanded their services with new offerings. Now, those that succeed in their growth reduce the number of services offered and, above all, broaden their market reach to the entire planet. Examples of such successes are now hyper numerous. Consequently, the lessons to be learned already exist too! It remains to take an interest in them as well as the best marketing practices that the first Social Sellers have reclaimed and improved. Even better, the best Social Sellers - like Simon Sinek or Brian Solis - have become role models for all marketers and members of a management committee. An hour to better understand deserves planning ;-) \O/ Target audience: the entire management committee, sales and marketing functions OR the entire staff, with a focus on the rights and duties of #personalbranding.