Selim Messaï
Cognitive sciences to influence behaviors: Speaker, Trainer & Teacher
Speaker, trainer, and founder of the MUTATIO firm, specialized in behavioral sciences. My job is to help public and private organizations influence behaviors and make change possible. Teacher at Neoma Business School, EM Lyon & IAE Rouen Normandie. Former Marketing Manager @Ferrero - Bjorg Bonneterre & Cie Former Research Manager @Ipsos - Kantar - Opinion Way Bilingual French - English
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His conferences
Will artificial intelligence permanently change our behaviors?
In just one year, advancements in artificial intelligence have been on everyone's lips and have entered our everyday environments. But will this digital revolution, accessible to all, permanently transform our society and our behaviors? If so, to what extent and how can we become agents of such change? A conference that addresses, in an interactive and dynamic way, a turning point in the evolution of our society and invites questioning and positioning. Selim Messaï, speaker, teacher, and founder of the MUTATIO firm, specialized in behavioral action and cognitive sciences, invites you to decipher how we reason and make decisions to know how to act concretely on the behaviors of your clients, collaborators, and consumers.
Nudges: For Whom? How Do They Work and Why Do They Work?
Nudges: How do they actually work? And what are they for? What is their ROI? This conference will answer all the questions you have about a term often misused but which, if its mechanisms are well understood, can prove to be incredibly effective in transforming behaviors. An interactive format, illustrated with numerous examples to assist in interpretation and practical application by teams. Selim Messaï, speaker, teacher, and founder of the MUTATIO firm, specialized in behavioral action and cognitive sciences, invites you to decipher how we reason and make decisions to know how to act concretely on the behaviors of your clients, collaborators, and consumers.
The "Say / Do gap": Moving Beyond Intent to Action.
David Ogilvy said (with a touch of demagoguery and provocation): "Consumers do not think what they feel, do not say what they think, and do not do what they say." Because human beings are social, contextual creatures heavily biased by their emotions, there is a significant gap between stated opinions and intentions and observed behaviors. Selim Messaï, speaker, teacher, and founder of the firm MUTATIO, specialized in behavioral action and cognitive sciences, invites you to decipher how we reason and make decisions to know how to act concretely on the behaviors of your clients, collaborators, and consumers.