Svetlana Serigny

The Shock of Caregivers: Transforming Fragility into Strength for the Company

Of Slavic origin, French by adoption, a caregiver mother since 2016 — I have transformed the unimaginable into a book, a film, and a conference that shakes the rooms. CORPORATE CONFERENCE "The Shock of Caregivers: Transforming Fragility into Strength for the Company" A number. A silence. A reality that no one sees. 1 in 4 employees is a caregiver. In your company of 200 people, that represents 50 employees. You do not know who they are. They know. And they carry this weight every day, in silence, behind their screen, between two meetings. 11 million caregivers in France. 1/3 of them leave or reduce their employment. 1/3 of caregivers leave or reduce their employment A direct human and financial cost for your organization Not another conference on well-being at work. I am not an HR expert. I am not a consultant, nor a certified coach in QVT. I am a mother. And on January 9, 2016, I watched my 4-year-old son die for 25 minutes. Cardiac arrest. I was there. I prayed. And he came back — with brain damage related to anoxia, which transformed his life and mine forever. Since that day, I have been a caregiver. Not part-time, not a few hours a week. Permanently. In my mind, in my body, in my nights. And at the same time, I continued to produce. To be present. "I did not survive to talk to you about resilience. I am here to wake you up." The format: a unique triptych. The conference is based on a three-part structure, designed to create a lasting impact — emotional, intellectual, and operational. 1. The pitch — 10 minutes. Story & data. I step onto the stage and immediately take your room into my experience. No generic slides. No academic definitions. One voice. Chosen words. A true story that strikes, disturbs, and forces one to face what is often preferred to be ignored. I integrate into my speech the data from the Harvard HBS study The Caring Company, which rigorously documents the financial and human cost for organizations that ignore their caregiver employees. Numbers that speak to your general management, to your CFO, to your executive committee. Because emotion alone is not enough. You also need data. And here, you have both. 2. The documentary film — 14 minutes. Immersion. 25 Minutes is a documentary short film directed by Tarik Ben Salah, currently selected in international festivals — in London, Italy, at Regards Croisés in Saint-Malo. This film is not a presentation support. It is a work of art. It immerses the viewer in Marc's reality, in that of our family, in what it concretely means to be a caregiver on a daily basis… In 14 minutes, the film does what words sometimes cannot do: it creates a space of silence in a room. It allows empathy to enter. It makes visible what was invisible. 3. The exchange — up to 15 minutes. Action. The conference concludes with a structured exchange: questions from the audience, concrete avenues, a call to action adapted to your organization. I do not leave without leaving something actionable. 10 min — Pitch 30 min — Immersion 14 min — Film Story & data Immersion Short film Concrete CTA Total duration: 40–45 minutes · Teaser version available: 2 minutes Why this conference is different. – Embodied experience — I did not come to read studies on caregivers. I have been a caregiver since 2016, without interruption. This authenticity is felt from the first seconds. – Exclusive triptych — a conference / a documentary film in festivals and / a book finalist for an international literary award. – Documented ROI — the Harvard HBS study – Emotion + data — the film creates emotional impact. The numbers trigger rational action. Together, they address both the heart and the reason of your decision-makers. Who is this conference for? This conference is designed for large companies and SMEs that wish to: – Raise awareness among their HR teams, managers, and executives about the reality of caregivers – Reduce the invisible turnover related to the burnout of undetected caregivers – Strengthen their diversity & inclusion policy by integrating the caregiving dimension – Contribute to their employer brand by signaling that the company sees its employees in their entire life – Mark a significant moment during a seminar, a thematic day, or a QVT week It fits perfectly within the framework of Accessibility Month, QVCT Weeks, Diversity & Inclusion Days. Who am I? I am a producer, author, speaker, and founder of the MARC Association. Of Slavic origin, settled in France, I learned French at 27 — and I made it my language of combat. In 2016, my son Marc's cardiac arrest plunged me into a reality for which nothing had prepared me. I became a caregiver overnight, without a safety net, without a manual. I went through MDPH procedures, medical protocols, therapies abroad, sleepless nights — and I continued to work, to create, to fight. From this experience was born a work: a book finalist for the Page Turner Awards 2025, a film in international festivals, an association, and a conference that shakes the rooms. I speak in front of varied audiences. I hold a room, I create an immediate connection, and my Slavic accent is part of my authenticity — it reminds that caregivers do not have a typical profile, they are everywhere, in all forms. My fees are entirely donated to the MARC Association, serving families facing rare disabilities and exceptional medical situations. Bringing this conference to your company also means supporting this mission. The guarantees. – Customizable content according to your sector and your HR challenges – Adaptable format: complete conference (40–45 min) – Accessible: adaptation possible with LSF interpreter or question relay system – Available in person throughout France, and in hybrid format Let's take action. 📞 06 75 20 82 97 📧 svetpanuta@gmail.com 🌐 marcasso.org Svetlana Serigny · Author · Speaker · Founder of the MARC Association