Yves Cappelaire - Speaker on rse
Consultant, journalist, trainer, and speaker specialized in "Communication & CSR"
CSR is a marketing issue. Beyond postures, clichés, and the 'commitments' that too often define the semantics of this sector, I demonstrate through multiple examples that the pressures exerted by the company's ecosystem are one of the best sources of creativity and innovation. Interventions for marketing, communication, and innovation professionals, as well as leaders who wish to reconcile profit creation and serenity with stakeholders.
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Frequently asked questions
Which topics does Yves Cappelaire cover as a speaker?
Yves Cappelaire speaks on the following topics: rse, marketing and innovation.
How do I book Yves Cappelaire for a conference?
To book Yves Cappelaire, contact the Lespeakers agency. An advisor will call you back to scope the event, dates and format.
How much does a conference with Yves Cappelaire cost?
Yves Cappelaire's fees:
- Conference : 3500 €
Booking is handled through Lespeakers.
Which languages does Yves Cappelaire speak on stage?
Yves Cappelaire speaks as speaker in french and english.
Where is Yves Cappelaire based?
Here is where Yves Cappelaire is based: Paris.
His conferences
CSR: Stop the Idealism and Finally Integrate It as a Marketing Component!
I specialize in CSR but from an approach that sharply contrasts with what can be seen or heard in this field: militant stances disconnected from business reality. Still and always too predominant. Those same ones who complain about "backlash".
The companies I work with therefore hear a version that presents - no, that demonstrates - CSR as a marketing data that logically leads to innovation and creativity.
Title: "CSR, from Pressure to Innovation" or "CSR is a Marketing Component".
With many supporting examples, I demonstrate how the market has evolved, thanks to Web 2.0, which has allowed stakeholders to have a voice and to "weigh in" on brands.
Rather than chaining true or false "evidences", delivering definitive sentences, and giving bad lessons, this speech demonstrates to management, marketing, communication, and strategic functions how to seize opportunities and finally rid themselves of the "eco" posture too often associated with CSR.
Timing: 1 to 3 hours.