The choice of the ideal speaker for a conference on social media depends first and foremost on the objective you wish to achieve at your event, and not solely on the topic being discussed. Linda SCHELL, Leslie Coutterand, Jean-Christian RIVET, Anne-sophie DUTAT, and Majda Chaplain each bring a unique perspective, covering a range of approaches such as strategy, management, operations, decision-making, and the human element. This guide is not a Top 5 ranking, but rather a comparison of the different viewpoints and areas of expertise represented by these speakers. The table below will help you identify, for each one, their preferred angle, main objective, and the target audience for their presentation. This way, you can select the most relevant profile according to the purpose of your conference.
How to Decide Quickly
Identify the priority of your event, then follow the rule that applies.
- If you want to motivate your teams to communicate sincerely and develop their personal branding on LinkedIn. →
Linda SCHELL — to reveal authenticity in digital communication - If you want to raise awareness about the psychological and societal impact of social media and spark reflection on digital culture. →
Leslie Coutterand — to take a step back from social media use - If you want to inspire your teams to fully leverage networks to create real opportunities. →
Jean-Christian RIVET — to unlock the power of professional networking - If you want to strengthen human connections and encourage in-person networking in a world saturated with digital. →
Anne-sophie DUTAT — to reinvent offline professional networking - If you want to decipher upcoming major trends and illustrate them with concrete B2B and B2C cases. →
Majda Chaplain — to anticipate social media and CX trends
| Speaker | Overview | Angle | Objective | Target |
|---|---|---|---|---|
| Linda SCHELL Français | Angle She values personality as the main driver of impact on social networks, especially LinkedIn. Objective Revealing authenticity in digital communication Target Entrepreneurs, sales teams, practical workshops, SME seminars | She values personality as the main driver of impact on social networks, especially LinkedIn. | Revealing authenticity in digital communication | Entrepreneurs, sales teams, practical workshops, SME seminars |
| Leslie Coutterand Français | Angle She examines the influence of social networks on our beliefs, our well-being, and society. Objective Take a step back from social media use Target General public, inspirational events, CSR seminars, conferences on change | She examines the influence of social networks on our beliefs, our well-being, and society. | Take a step back from social media use | General public, inspirational events, CSR seminars, conferences on change |
| Jean-Christian RIVET Français | Angle Happiness is in the Network Objective Develop the power of the professional network Target Entrepreneurs, leaders, team members seeking synergies | Happiness is in the Network | Develop the power of the professional network | Entrepreneurs, leaders, team members seeking synergies |
| Anne-sophie DUTAT Français | Angle She aims to revitalize professional networks by focusing on human interaction and in-person meetings, going beyond digital connections. Objective Reinventing offline professional networking Target Managers, HR teams, team-building seminars, soft skills workshops | She aims to revitalize professional networks by focusing on human interaction and in-person meetings, going beyond digital connections. | Reinventing offline professional networking | Managers, HR teams, team-building seminars, soft skills workshops |
| Majda Chaplain Français | Angle It offers a forward-looking perspective on the evolution of practices, strategies, and innovations in social media and digital marketing. Objective Anticipate social media and CX trends Target Executive committees, marketing managers, industry conventions, strategic monitoring | It offers a forward-looking perspective on the evolution of practices, strategies, and innovations in social media and digital marketing. | Anticipate social media and CX trends | Executive committees, marketing managers, industry conventions, strategic monitoring |
Angles and Specificities of Each Speaker
Angle: She highlights personality as the main driver of impact on social networks, especially LinkedIn.
For which audience / event: Entrepreneurs, sales teams, hands-on workshops, SME seminars
Choose if… Choose if you want to motivate your teams to communicate sincerely and develop their personal branding on LinkedIn.
Conference to watch: Go Get LIKED! Marketing sells tools, but I’m here to talk about the best tool you’ll ever have: You! Content strategy for those who do it for a living
Angle: She explores the influence of social networks on our beliefs, well-being, and society.
For which audience / event: General public, inspirational events, CSR seminars, conferences on change
Choose if… Choose if you want to raise awareness about the psychological and societal impact of social networks and spark reflection on digital technology.
Conference to watch: REDEFINING SUCCESS IN A WORLD THAT NEEDS US
Angle: Happiness Lies in the Network
For which audience / event: Entrepreneurs, executives, team members seeking synergies
Choose if… Choose if you want to inspire your teams to fully harness networks to create real opportunities.
Conference to watch: Happiness Lies in the Network
Angle: She offers to revitalize professional networks by focusing on human connections and in-person meetings, going beyond the digital realm.
For which audience / event: Managers, HR teams, team-building seminars, soft skills workshops
Choose if… Choose if you want to strengthen human bonds and encourage in-person networking in a world saturated with digital.
Conference to watch: ERROR 429: a conference to boost your OFFLINE professional network
Angle: She offers a forward-looking perspective on the evolution of practices, strategies, and innovations in social media and digital marketing.
For which audience/event: Executive committees, marketing managers, industry conventions, strategic monitoring
Choose if… Choose if you want to decode upcoming major trends and illustrate them with concrete B2B and B2C case studies.
Conference to watch: CX, Marketing & Digital Trends - B2C & B2B - 2025 - 2030
FAQ
How do I choose a speaker suited to the goal of my social media event?
First, determine whether you want to raise awareness, provide training, or inspire your audience. For example, Leslie Coutterand is known for addressing societal impact, while Jean-Christian Rivet focuses on concrete strategies. Select the speaker whose expertise best matches your main objective.
Which speaker would be best for an audience with little experience in social media?
For a beginner audience, opt for an educational speaker like Anne-Sophie Dutat, who knows how to simplify the issues and uses of social media. Make sure the presentation includes concrete examples and accessible advice.
How do I adapt the format of the session (conference, workshop, panel discussion) to the speaker’s profile?
Some speakers, like Majda Chaplain, excel in interactive formats such as workshops, while others, like Linda Schell, prefer keynote lectures. Review their experience and discuss with them which format would be most relevant for your event.
How can I ensure the technical level of the talk matches my audience?
Talk with the speaker to present your audience’s profile and your expectations. For instance, Jean-Christian Rivet can tailor his talk for seasoned professionals or beginners, depending on the brief you provide.
Where can I find profiles of speakers specialized in social media?
Platforms like Lespeakers list speakers such as Leslie Coutterand or Linda Schell. There, you can review their topics, videos, and reviews to make an informed choice.
What’s next?
Once the angle is clarified, the simplest thing to do is to formalize your brief (objective, audience, format, duration, constraints). We can help you match with the right speaker on social media.
For a detailed shortlist with biographies, also check out our selection of speakers on social media.