The choice of the ideal speaker for a conference on social media depends above all on the objective of the event, and not solely on the topic being addressed. Linda SCHELL, Leslie Coutterand, Jean-Christian RIVET, Anne-sophie DUTAT, and Bruno Fridlansky each offer a distinct approach, tailored to specific needs: strategy, management, operations, decision-making, or the human dimension. This guide does not establish a Top 5 ranking, but rather puts into perspective the different angles of intervention of these experts. The table below details, for each one, the approach taken, the intended objective, and the preferred target audience, to help you identify the most relevant profile according to your expectations. This way, you can choose the speaker who will best meet the purpose of your event.
How to Decide Quickly
Identify the priority of your event, then follow the corresponding rule.
- If you want to motivate your teams to communicate sincerely and embrace their uniqueness on social media. →
Linda SCHELL — to reveal authenticity on LinkedIn - If you want to raise awareness about the psychological and societal impact of social media and open up reflection on digital culture. →
Leslie Coutterand — to take a step back from social media usage - If you want to inspire your teams to fully leverage networks to create real opportunities. →
Jean-Christian RIVET — to develop the power of professional networking - If you want to strengthen human connections and encourage in-person networking in a world saturated with digital. →
Anne-sophie DUTAT — to reinvent offline professional networking - If you want to professionalize the use of LinkedIn to boost influence and business development. →
Bruno Fridlansky — to optimize professional influence on LinkedIn
| Speaker | Overview | Angle | Objective | Target |
|---|---|---|---|---|
| Linda SCHELL Français | Angle She values personality as the main lever for impact on social networks, especially LinkedIn. Objective Revealing authenticity on LinkedIn Target Entrepreneurs, salespeople, marketing teams in search of authenticity | She values personality as the main lever for impact on social networks, especially LinkedIn. | Revealing authenticity on LinkedIn | Entrepreneurs, salespeople, marketing teams in search of authenticity |
| Leslie Coutterand Français | Angle It examines the influence of social networks on our beliefs, our well-being, and society. Objective Take a step back from social media use Target General public, inspirational events, CSR seminars, conferences on change | It examines the influence of social networks on our beliefs, our well-being, and society. | Take a step back from social media use | General public, inspirational events, CSR seminars, conferences on change |
| Jean-Christian RIVET Français | Angle Happiness is in the Network Objective Develop the power of the professional network Target Entrepreneurs, executives, team members seeking synergies | Happiness is in the Network | Develop the power of the professional network | Entrepreneurs, executives, team members seeking synergies |
| Anne-sophie DUTAT Français | Angle She aims to revitalize professional networks by focusing on human interaction and in-person meetings, going beyond digital connections. Objective Reinventing offline professional networking Target Managers, HR teams, team-building seminars, soft skills workshops | She aims to revitalize professional networks by focusing on human interaction and in-person meetings, going beyond digital connections. | Reinventing offline professional networking | Managers, HR teams, team-building seminars, soft skills workshops |
| Bruno Fridlansky Français | Angle Humanize the digital presence to grow influence and business on LinkedIn. Objective Optimize professional influence on LinkedIn Target Codir, managers, sales teams, company employees | Humanize the digital presence to grow influence and business on LinkedIn. | Optimize professional influence on LinkedIn | Codir, managers, sales teams, company employees |
Angles and Specificities of Each Speaker
Angle: She highlights personality as the main driver of impact on social networks, especially LinkedIn.
For which audience/event: Entrepreneurs, sales teams, marketing teams seeking authenticity
Choose if… Choose if you want to motivate your teams to communicate sincerely and embrace their uniqueness on social media.
Conference to watch: Go Get Yourselves LIKED! Marketing sells tools, but I’m talking about the best tool you’ll ever have: Yourself! Content strategy for those who do it for a living
Angle: She examines the influence of social media on our beliefs, well-being, and society.
For which audience / event: General public, inspirational events, CSR seminars, conferences on change
Choose if… Choose if you want to raise awareness about the psychological and societal impact of social media and spark reflection on digital life.
Conference to watch: REDEFINING SUCCESS IN A WORLD THAT NEEDS US
Angle: Happiness is in the Network
For which audience / event: Entrepreneurs, executives, and team members seeking synergies
Choose if… Choose if you want to inspire your teams to fully leverage networks to create real opportunities.
Conference to watch: Happiness is in the Network
Angle: She offers to revitalize professional networks by focusing on people and in-person meetings, going beyond digital connections.
For which audience / event: Managers, HR teams, team-building seminars, soft skills workshops
Choose if… Choose if you want to strengthen human connections and encourage in-person networking in a world saturated with digital.
Conference to watch: ERREUR 429: a conference to boost your OFFLINE professional network
Angle: Humanizing your digital presence to grow influence and business on LinkedIn.
For which audience / event: Executive committees, managers, sales teams, company employees
Choose if… Choose this if you want to professionalize your use of LinkedIn to boost influence and business development.
Conference to watch: Mastering LinkedIn
FAQ
How do I choose a speaker suited to the objective of my conference on social media?
First, identify whether your goal is to raise awareness, train, or inspire your audience. For example, Leslie Coutterand can speak about the societal impact of social networks, while Bruno Fridlansky addresses more strategic aspects. Clarify your intention to guide your choice.
Which speaker would be best suited for an audience of marketing professionals?
For a marketing audience, prioritize speakers like Jean-Christian Rivet or Anne-Sophie Dutat, who offer concrete feedback and practical tools. Analyze the speaker’s background to ensure it matches your audience’s expectations.
How can I adapt the technical level of the conference to my participants’ profiles?
Assess your audience’s level of knowledge: beginner, intermediate, or expert. Linda Schell offers accessible talks, while Bruno Fridlansky can delve into more advanced topics. Clearly state your technical expectations when making contact.
What types of formats can I offer a speaker on social media?
Speakers like Anne-Sophie Dutat or Leslie Coutterand adapt to various formats: keynote, interactive workshop, or roundtable. Determine the most relevant format based on your event’s size and the time available.
How can I effectively prepare the brief for the chosen speaker?
Specify the context of your event, the participants’ profiles, and the key messages you expect. Use specialized platforms like Lespeakers to facilitate connecting and preparing the brief with speakers such as Jean-Christian Rivet or Linda Schell.
What’s next?
Once the angle is clarified, the simplest way is to formalize your brief (objective, audience, format, duration, constraints). We can help you match with the right speaker on social media.
For a detailed shortlist with biographies, also check out our selection of speakers on social media.