Emmanuel Vivier - Speaker on intelligence artificielle

3 trillion dollars. This is the productivity that agentic AI promises to the global economy, according to KPMG. However, Gartner predicts that more than 40% of AI agent projects will be abandoned by the end of 2027. The technology is ready; it is the organizations that are not: processes designed for humans alone, silent governance over digital collaborators, managers who have not been taught to lead a hybrid team.

On stage, Emmanuel Vivier dismantles the real causes of failure of agentic projects, then projects the audience into 2030: a company that works even when its teams are asleep, organizational charts where each manager pilots both humans and agents. And what happens to jobs. Real cases, figures, and lived errors to support this. Neither science fiction nor a catalog of tools: a roadmap for leaders.

In 90 minutes, you will leave with:

• a framework to assess the agentic maturity of your organization;
• the three organizational projects to open in the next twelve months;
• a conviction: the advantage of the next five years will be played out in the organization, not just in tech and AI models.

Teams are asked to produce more campaigns and more content, faster, with budgets that do not keep up. This is the real issue behind AI. Not the technology, the economic equation.

In three years, generative AI has already changed the marketing production chain. The search for consumer insights and trends, which used to take weeks, is now done in a few hours with deep research tools. Midjourney, Nano Banana, Weavy, and others have reduced the costs and timelines of visual creation. Suno, Veo, Seedance, and Kling are opening audio and video production to teams that previously had no access. And ChatGPT, Claude, or Gemini have established themselves at the heart of creative strategy, media, and project management.

Agentic AI changes the game even further. It is no longer about generating a deliverable, but about entrusting an entire task to a system that executes it from start to finish. Assist, augment, automate: three levels of delegation, three levels of risk, three very different cost models.

This is where most organizations go wrong. They buy licenses before reviewing their processes, underestimate the real cost of use, and discover too late the issues of intellectual property, environmental footprint, and compliance with the AI Act.

Emmanuel Vivier has trained and advised over 60,000 executives on these topics, at Clarins, L'Oréal, LVMH, Intersport, Leroy Merlin, Best Western, Grand Frais, or Adecco. This keynote is a summary of this field: what produces measurable results, what costs more than expected, and what needs to be framed before deployment.

What you will take away:

• A clear mapping of AI uses by marketing profession, from sourcing insights to video production
• The concrete difference between generative AI and agentic AI, and where each creates value
• The orders of magnitude of observed productivity gains, and the costs that no one calculates
• A framework for understanding risks: CSR, intellectual property, AI Act
• The most common deployment mistakes, and how to avoid them
• Practical, useful, and effective prompt examples to gain efficiency starting the next day

In most companies, AI has already entered from the bottom up. Employees use it, often without saying so ("shadow AI"), while job descriptions, evaluation grids, and training paths are outdated. This gap creates real HR problems: invisible skills, managers overwhelmed by teams that move faster than they do, and transformation plans that do not survive the first quarter.

This intervention starts from there. Not from technology, but from what it does to the organization of work.

Co-author with Caroline Loisel of the Guide to the Future of HR and Management (HUB Institute collection, Eyrolles), Emmanuel Vivier speaks more than 200 times a year to L'Oréal, TF1, LVMH, Renault, Orange, or Sanofi, both in front of executive committees and in seminars with employees.

The content is built with you, according to the duration (from 1 hour to half a day) and your issue, around four axes:

1. What AI does to work: Which tasks disappear, which transform, which gain value. The debate on technical skills versus human skills, and what the field really says. How far does automation go, and the transhumanist question that no one dares to ask in committee.

2. Rethinking managerial posture: Managing teams that work with AI agents. Moving from control to trust without losing requirements. Managing in hybrid and remote settings, three years after the promises of telework.

3. Skills, learning, and organization: Becoming a learning organization when knowledge expires in eighteen months. Mapping truly critical skills. Gaining agility without piling up rituals.

4. Engagement, performance, and culture: Vision, values, and postures that hold beyond the poster. Collective intelligence and cooperation rather than internal competition. Measuring performance through data without destroying trust. Employee experience and meaning of work.

The style is direct, rhythmic, illustrated by concrete examples, case studies, startups, and videos, with questions posed to the audience to provoke reactions rather than submission.

The public debate on AI remains stuck between two caricatures: the promise of a magical world and the fear of a Black Mirror scenario. Neither helps to make decisions on Monday morning.

This keynote does the opposite. It starts from what is actually happening in companies, in France and elsewhere, and what it implies for yours.

Emmanuel Vivier addresses five things:

#1. Why the rules of the game have changed. Exponential growth, disruptive innovation, shifting value towards knowledge and data. What it means for your company's position in its value chain.

#2. AI without jargon. Machine learning, computer vision, natural language processing, generative models, autonomous agents, RPA. What each building block really does, what it doesn't do, and what it's for in an organization. A non-technical audience leaves understanding what their IT teams are talking about.

#3. What it changes, sector by sector. Transport, retail, industry, services, distribution. Real cases, not projections. And the sectoral focus tailored to your audience.

#4. No AI without data. This is the point that most leaders discover too late. The best way to prepare for AI is often to start by rethinking your data. Emmanuel shows why projects fail there and not elsewhere.

#5. Ethical, legal, and societal implications. Employment, bias, intellectual property, regulation, dependence on suppliers. The topics that come up in the boardroom.

The content is enriched by ongoing field monitoring: CES, NRF, SXSW, VivaTech, Hannover Messe, and exchanges with over 130 major brands that are members of the HUB Institute.

The style is direct, funny, and very illustrated, with examples from around the world and videos that engage the audience. This allows for speaking to an executive committee as well as to 500 employees without losing anyone.

Already given for: 40 Comex (Afflelou, Unlimitail, Clarins, Shiseido, RATP,....), the global legal department of Hermès, the European managers of Sephora (retail focus), KPMG, Carrefour, BNP, AXA, LVMH,...

In 2026, your most dangerous competitor may no longer be a retailer. It is an AI agent that compares, negotiates, and purchases on behalf of your customer.

Every year, the HUB Institute takes hundreds of executives from large groups to the places where commerce is invented: CES in Las Vegas, NRF in New York, San Francisco, Seoul, Shenzhen. Emmanuel Vivier, co-founder of the HUB Institute, returns from these learning expeditions with what studies do not yet show: innovations already in production elsewhere, those that will arrive at your place, and those that will not keep their promises.

This keynote is not a trend review. It is a strategic update designed to decide: where to invest, what to test right now, and what signals to monitor. AI & data, AI agents and agentic commerce, predictive supply chain, augmented sellers, digital in store, retailtainment, hyper-personalization, sustainability and inclusion: each theme is addressed through the prism of ROI and real cases, not concepts.

Analyses, figures, international examples, and videos: a dense and rhythmic format, calibrated to keep a COMEX alert as well as to engage marketing, digital, commerce, and innovation teams around a shared vision of the future of your business.

Already given for Unlimitail, LVMH, Moët Hennessy, Carrefour, Groupe Rocher, La Poste...

What your audience takes away

1. A clear mapping of retail innovations that really matter, separated from media noise
2. Concrete international cases immediately transposable to your market
3. An understanding of agentic commerce and its impact on your acquisition, margins, and customer relationship
4. A common language between COMEX, professions, and digital teams to arbitrate the next investments

Formats

• Plenary keynote: 45 to 60 min + Q&A
• Immersive format: 1h30 to 2h, with extended video sequences and exchanges
• COMEX version: 60 min followed by a prioritization workshop on your priorities
• French or English, in-person or remote, content adapted to your sector

In the face of disruption caused by digital technology, digital transformation has become a major concern and a strategic issue for all organizations, regardless of their size: business, marketing, human resources, production processes, information systems, data...

It is to address this challenge that I published, with my partner Vincent Ducrey, The Guide to Digital Transformation / 2nd edition in 2019 (https://www.amazon.fr/guide-transformation-digitale-m%C3%A9thode-chantiers/dp/2212563965).

After more than 18 years supporting large companies and organizations in digital (leading the Vanksen agency and then the HUB Institute: www.hubinstitute.com), I speak more than 100 times a year around the world to share the latest trends in digital (retail, future of work, social media, data & CRM, advertising, influence) or to explain the six challenges and five steps to think about and succeed in the digital transformation of your organization.

In English or French, whether for a COMEX or simple novice collaborators in digital, I am always happy to help everyone discover the latest best practices and innovations in service of business.