Jeff Barcelo
When the world of persuasion meets that of neuroscience ... Changing the World of Entrepreneurship by focusing on the "WHO" not the "WHAT"
Did you know that your brain makes 35,000 decisions every day? Imagine if you mastered the formula that allows you to understand, analyze, predict, and influence every decision a human being makes (with the necessary ethics and respect). This is what I teach you with the BMO Academy approach through engaging and highly technical conferences (The entrepreneur facing humanity / How to communicate with the irrational brain of a human being / The number one wealth of any company: Attention)
Prices
- Conference : 3500 €
- Animation : 3500 €
Localization
Languages
His conferences
Losing Your Ability to Be Ignored
The power over your business, over your career is gained with 2 things: - Your ability to capture attention (attention mastery) - Your power of persuasion (copywriting) The problem? It's that persuasive writing and attention mastery are not accessible to everyone. Worse. Some don't even know it exists. If we don't democratize persuasive writing and the art of capturing attention, then only those who know how to do it will win the attention war. Without it? You are doomed to gamble your future on a stroke of luck or intuition despite your skills. What you will discover: o Why copywriting is today the most sought-after skill ... IN THE WORLD. And how it can change your future. o How a simple little cat can completely ruin your business and career. If you tame it, you will win the attention war. o How to join the conversation that your prospects are having in their heads when they discover you. Attention salience to never be ignored again. o How to start a speech, a post, an email to ensure it makes people want to listen, read with attention. 87% of people do not read more than your headlines.
How to Communicate with the Irrational Brain of a Human Being
How to stop making mistakes in your decision-making? Whether it's to manage your teams, sell your offers, negotiate, communicate ... ... For everything that touches on humanity. You have already learned a multitude of methods? Process com, DISC, SMART, SONCAS, AGILE, NLP, etc ....etc ... etc ... But with experience and practical application in the field, you realize that your models are quickly limited. They are certainly powerful, but in some cases, they do not work. Why? Because all these methods are empirical approaches. Based on “test” and “learn”. But going beyond empiricism allows you to be precise, effective, and to elevate all your current knowledge to another level. An empirical approach? For example, fire. Man tamed it and found that he could warm himself, cook food, fend off wild beasts ... But no more. Then comes Lavoisier who transcends empiricism with the fire triangle. Result? The jet engine. Going beyond empiricism in decision-making... is learning THE DECISIONAL EQUATION. And what if you knew IN ADVANCE if you were checking the right boxes in your decision-making ... This is what Jeff offers with a conference that is more than a conference... A real show An interactive moment where you can address your own topics live and see the transformation happen before your eyes. A dive into the universe of BMO Academy. "...There is a before and an after..."