Patrice Thiriez
Speaker & consultant on Human Behavior 🚀 Co-founder @ Hi! Human Innovation
Passionate about Humans (Behavioral Economics, Psychology, and Neurosciences) and Innovation (Innovative Services, Behavioral Design, Nudge) Over 20 years of experience in marketing, innovation, and customer experience. Preferred topics: Customer Experience, Nudge Marketing, Behavioral Design, Memorable Design Co-founder of Hi! - Human Innovation (Keynotes, Workshops & Consulting on Behavioral Design applied to business) + volunteer co-founder of unstrap.me (every day, we guide you via SMS to perform a small, simple, and fun action that helps you refocus on what matters) ... but above all, a married and happy father of 3 children! :-)
Prices
- Conference : 4500 €
Localization
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His conferences
Understanding Behaviors Through Brain Mechanisms
How are our behaviors formed? What are the factors that contribute to the actions we take? How can we act on these different factors to evolve our behaviors? How does our brain help us make decisions? In what way do the shortcuts of our brain (heuristics) and cognitive biases disrupt the rationality of our decisions? How is trust built, the foundation of our group life? With this conference, you will give your colleagues the opportunity to take a breath of fresh air and open their chakras to a reality that concerns us all: our behaviors. An interactive and fun conference that offers the opportunity to better understand Humanity, its mechanisms, and to take a step back from our daily lives.
Customer Experience: Nudge Your Journeys and Become Incredibly Memorable!
Many companies today claim to put "customer experience" at the heart of their strategic issues. But in fact, the topic is not so much about "customer experience" as it is about "the (positive) memorization of customer experience". How can we concretely make the customer experience truly memorable? How can we ensure what the customer will remember throughout their journey? What happens if there is a false note in their journey? Is it serious, or is it an opportunity? How can we know which moments of the customer journey to prioritize? How can we succeed in creating moments that "break the script"? What do psychology, behavioral economics, and neuroscience teach us about these topics? In this 1 hour and 15 minute conference, I will present everything that is important to know to successfully "design" and improve the memorization of the customer experience. A way to open your chakras and leave with a new perspective on optimizing customer journeys!
Convincing! The Secrets to Getting Everything You Want
Knowing how to convince is a key skill! Whether you are a manager or director, salesperson or project leader, we all have one thing in common: we need to know how to convince on a daily basis! Convincing your client, convincing your teams, convincing your colleagues: the power of persuasion is often cited as "the most sought-after skill by companies." The problem for many of us is that it's not something we learned in school… Knowing how to convince is like building a muscle (like abs, but without the soreness) What Science Says For several decades, the Behavioral Sciences have shown that our decisions and behaviors are predictable… and that there are levers to influence them. These levers are based on our human psychology and the hidden workings of our brain (Behavioral Economics, Neurosciences) We will reveal these levers during a 75-minute conference that is both fun and energizing, illustrated with astonishing anecdotes and mentalism experiences. Our goal: to provide you with an inspiring and memorable moment, but also full of concrete advice to boost your persuasive power! A 1 hour and 15-minute conference led by myself or by Christophe de Cacqueray.
Nudge Marketing: The Secret Levers of Our Brain
Are you looking for a conference for your Marketing teams? But you know them: you don't want to bore them with a pompous and abstract academic conference. At the same time, you don't want your colleagues to waste their time on things that have been seen and reviewed. In short, you want this conference to be a good time for them and to help them progress. That's perfect: this is exactly the spirit in which we created our conference: Nudge Marketing, the Secrets of Influence. 😁 What is it about? To start, a few questions: - Over the past few days, have you strayed from your ideal diet? - Have you sent text messages while driving? - And have you done as much physical activity as you wanted? It's yes, or it's no? ;-) If you answer no to any of these questions, it proves two things: - On one hand, that you are not a robot (that's rather good news!) - On the other hand, that you are aware that our actions and choices are not always strictly rational... And that changes everything! During this conference, we will explore the hidden springs of our brain to understand how we really make our decisions. How our clients decide to buy a product... or not! A surprising journey into the irrationality of our behaviors... and those of our clients. To learn more: Nudge Marketing (or Neuro Marketing, or Behavioral Marketing) is a scientific approach derived from Behavioral Economics, a branch of Economic Science developed by Professor D. Kahneman (Nobel Prize in Economics) and popularized by Professors Cass Sunstein and Richard Thaler in their famous book "Nudge Marketing". A conference that can also be delivered by Christophe de Cacqueray.