Steve Tineo
What works for presidents, CEOs and F1 drivers? Turning the toughest crises into ethical, durable agreements - through emotional intelligence and Steve Tineo’s KYF© method.
With a background in investment banking, including successful tenures at Credit Suisse First Boston and HSBC, Steve Tineo has engineered complex, cross border deals for Fortune 500 giants and sovereign clients, steered crisis negotiations and generated more than US $500 million in new enterprise value through his own investments, consistently converting high risk scenarios into sustainable growth. Over the past 20+ years he has closed multi-million dollar agreements and defused conflicts in 100+ countries. As CEO of Assertive Group, Steve advises presidents of countries, governments, Fortune 500 companies, athletes, F1 drivers, celebrities, international organizations and NGOs on crisis negotiation, conflict resolution, leadership and ethical influence. Prof. Steve holds a PhD and DBA in Leadership & Strategic Management, plus negotiation certificates from Harvard. His best selling book Through the Self (2022) and his proprietary KYF© - Know Yourself First method equip leaders to master their emotions and transform adversaries into long term partners. Trusted worldwide, he has delivered 500+ talks with a 92.6 % audience satisfaction rate. A licensed pilot and passionate scuba diver, he brings the same calm under pressure mindset to the stage. Above all, he is committed to reducing violence and injustice, supporting children and the vulnerable through his Vison4Peace initiative. Keynote Menu • KYF© - Know Yourself First: The shortest path to negotiation excellence • Aptitude vs Attitude: How emotional intelligence multiplies performance • Fear, Ego & Decision Making Under Pressure: Lessons from elite performers • Mastering Conflict – Assertiveness Without Aggression • Internal vs External Conflicts: Turning emotional mastery into win win solutions • Negotiating with Yourself First: Align inside before any external deal • Empowering Women’s Leadership: Balancing intuition and assertiveness Workshops & masterclasses available on Ethical Negotiation & Conflict Resolution, Strategic Influence, Leadership & Self Mastery.
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How to turn your failures into strength: the Power of Resilience
What if every failure you’ve ever faced could become the fuel that powers your greatest success? Discover how world-class negotiator Steve Tineo turns breakdowns into breakthroughs and how he can do the same for you! In Bounce Back Diary, Steve Tineo - CEO of Assertive, mental coach to Formula 1 drivers, and co-founder of the W3 Academy, pulls back the curtain on a lifetime of near-800 high-stakes negotiations across finance, commerce, diplomacy, and humanitarian crises. From battling depression and a suicide attempt to guiding ultra-wealthy families and global leaders, Steve reveals the mindset shift that transformed failure into an 86 % success rate in conflict resolution. Why Steve Captivates Every Room? 1. Real-world credibility: 105 countries, 800+ negotiation mandates, 1 mission: Win-Win-Win (for you, for the other side, and for the world). 2. Actionable science & soul: University professor blending cognitive psychology, emotional intelligence, and high-performance mentoring. 3. Storytelling that sticks: Raw, vulnerable tales of hitting rock bottom - and the concrete frameworks that pulled him back up. 4. Immediate ROI: Audiences leave with a playbook to turn setbacks into strategic leverage. Key Takeaways You’ll Hear 1. Resilience Re-wired - The neuro-emotional loop that flips failure into momentum. 2. KYF© - Know Yourself First - How self-awareness neutralizes ego-driven conflict. 3. Negotiation in 3 Dimensions - Money, relationships, and the planet (the third win). 4. Leading Under Pressure - F1 - grade mental hacks for peak decision-making on demand. 5. From Shame to Strength - Converting the lowest-energy emotions into unstoppable drive. Don't miss the opportunity to gain insights from Steve Tineo's unique blend of professional expertise, academic rigor, and profound personal experience.
Prof. Steve Tineo’s TEDxRUPP talk “Who Are the Real Superheroes?"
What if everything you thought about success, power, and even superheroes was wrong? What if the true path to peace and fulfillment starts not with achieving more, but with confronting your deepest fears? Steve Tineo, a complex expert in complex negotiation, financial analyst, entrepreneur, and Peacemaker, has navigated the highest stakes in over 100 countries, working with governments, multinational corporations, banks, celebrities, and presidents. He initially saw these powerful figures as the ultimate superheroes, striving relentlessly to emulate them. However, a personal crisis shattered this illusion, revealing his own deeply ingrained patterns of submission learned from a dysfunctional childhood. This breakdown became the catalyst for a radical transformation: taking full responsibility for himself and looking inward. Through his work across all societal levels, Steve discovered that the same fundamental human suffering exists whether you are rich or poor, powerful or not, only the stage differs. He learned that achieving material or self-image goals often leads to less happiness, bringing shame, anger, anxiety, and pain. In this powerful talk, Steve reveals that true happiness and peace might come from having less fear, less self-judgment, fewer desires and expectations. He challenges the notion that our thoughts and opinions are truth, showing how our interpretations, driven by past experiences and ego, fuel conflict. Resolving conflict, he argues, is almost always about addressing underlying emotional issues. So, who are the real superheroes? To change the world, we must act now by becoming the real superheroes in our daily lives.