Steve A. Tineo
Expert in negotiation and self-leadership FR/EN · Strategic advisor to Fortune 500 & governments
Leadership rarely fails because the strategy is bad. It fails because pressure distorts the perception of those who must decide. And almost no organization is prepared for it. For over 25 years, I have intervened where most hope never to find themselves: when decisions get stuck, sales fail, conflicts derail, and being wrong is not an option. 800+ missions. 60+ countries. CEOs, Fortune 500 executive committees, governments, high-level athletes, crisis zones from the Middle East to Ukraine. At this level, the obstacle is almost never technical. Nor even strategic. IT IS HUMAN. Under pressure, thinking shrinks. The emotional short-circuits the rational. Collective intelligence collapses. High-performing teams begin to make decisions that destroy everything. That’s when I get called. My talks and programs tackle a blind spot that leadership avoids naming: how to stay clear-headed when everything pushes to react, and regain effective decision-making even in the midst of chaos. In my signature talk "𝘈𝘱𝘵𝘪𝘵𝘶𝘥𝘦 𝘷𝘴. 𝘈𝘵𝘵𝘪𝘵𝘶𝘥𝘦", leaders learn to: • Spot emotional escalation before it becomes irreversible • Keep a cool head when uncertainty rises • Manage critical conflicts without losing ground • Preserve team cohesion under pressure • Decide with clarity, even at the peak of tension MEASURABLE RESULTS ''This masterclass allowed us to save €50M in a stalled merger.'' - CEO, European bank ''He transformed the way our leaders approach conflicts.'' - Board member, Fortune 500 ''ROI of 24% in six months.'' - Minister of Energy Outside the institutional world, I also support individuals facing another form of pressure: Formula 1 champions, high-level athletes, ordinary people in extraordinary moments. Different universes. The same mechanism. The decisive factor is never intelligence. It’s the ability to see clearly when everything pushes towards error. REFERENCES • Creator of the KYF© method (Know Yourself First) • 500+ international conferences • TEDx speaker • Author of Par le MOI (Through the SELF) I INTERVENE AT • Board advisory seminars • Family Offices and family governance • International leadership conferences • High-stakes strategic negotiations "Steve does not convey theory. He conveys what he lives, every week, alongside leaders facing real decisions."
Prices
- On demand
Localization
Languages
His conferences
Aptitude vs Attitude: What Really Makes the Difference
Most people think that exceptional talent is required to succeed. Steve Tineo thinks otherwise, and 25 years of experience prove him right. An international negotiator, he has led over 800 missions in 60 countries alongside CEOs, presidents, ministers, top-level athletes, and F1 drivers. What he has observed, tirelessly, in the most extreme situations - diplomatic crises, conflict zones, high-stakes negotiations - is that it is never the strategy that turns a situation around. It is the attitude of the person making the decision. His interventions are the result of his own field research, developed over more than two decades in environments where mistakes are not allowed. They reveal an often-overlooked and neglected aspect of human performance: our internal mechanisms - fears, beliefs, impulses - that drive us unknowingly and lead us to failure, precisely when the stakes are highest. With rare finesse, Steve demonstrates that logic alone fails under pressure. That intelligence is not enough. What distinguishes great leaders is not what they know - it is how they behave when everything is at stake. Drawing on lived experiences - including a negotiation with an Islamist extremist in the Maldives that led to a change in law - and on data validated by three major global universities (Carnegie Institute, Stanford Research Institute): 85% of success is a matter of attitude, only 15% of aptitude. Founder of the exclusive KYF© (Know Yourself First) method, which he teaches at several universities around the world, Steve provides concrete and immediately applicable tools to consciously choose one's attitude in moments that truly matter. Those who listen to him leave not only with tools — they leave transformed, with a self-understanding they never imagined they could acquire. "The world does not need more intelligent people. It needs leaders who can have a better attitude." — Steve A. Tineo Available formats: 10 to 90 minutes + full training sessions · French or English · C-suite, executive teams, universities, corporate events
TURNING FAILURES INTO STRENGTH: THE POWER OF RESILIENCE
What if every failure you have experienced could become the fuel for your greatest success? Discover how Steve Tineo, a world-class negotiator, transforms breakdowns into breakthroughs and how he can do the same for you! In Bounce Back Diary, Steve Tineo – CEO of Assertive, mental coach for Formula 1 drivers, and co-founder of the W3 Academy – unveils a life of nearly 800 high-stakes negotiations in finance, commerce, diplomacy, and humanitarian crises. From battling depression and a suicide attempt to supporting ultra-wealthy families and global leaders, Steve reveals the paradigm shift that has made failure an 86% success rate in conflict resolution. Why does Steve captivate every audience? 1. Concrete credibility: in over 105 countries and for more than 800 negotiation mandates, with one mission: Win Win Win (for you, for the other party, and for the world). 2. Applicable science and soul: a university professor combining cognitive psychology, emotional intelligence, and high-performance mentoring. 3. Memorable stories: raw and vulnerable testimonies of his descent into hell and the concrete frameworks that lifted him up. 4. Immediate takeaway: the audience leaves with an action plan to turn setbacks into strategic advantage. Key takeaways 1. Reprogrammed resilience: the neuro-emotional process that transforms failure into momentum. 2. KYF© – Know Yourself First: how self-awareness neutralizes ego-driven conflicts. 3. 3-dimensional negotiation: money, relationships, and planet (the third win). 4. Leading under pressure: F1-level mental tricks for optimal decision-making on demand. 5. From shame to strength: transforming the lowest emotions into irresistible energy. Don’t miss the opportunity to benefit from Steve Tineo's unique combination of professional expertise, academic rigor, and deep personal experience.