Bertrand Jouvenot
Consulting | Author | Speaker | jouvenot.com
BERTRAND is a pioneer of digital in France. He started his career in 1996 at Club-Internet where he launched one of the first online marketplaces. He then joined Alcatel as an international product manager and launched one of the first Internet phones in Europe. In 2000, Bertrand took over the e-commerce activities of several brands within the Kering group (formerly PPR) and contributed to the launch of around twenty e-commerce sites worldwide. He then became the customer marketing manager for Celio, winning the Grand Prix Stratégie 2006 and the Phoenix UDA award for the brand, thanks to Celio's relationship marketing program. He later joined the Cerruti house as Chief Marketing Officer and then held the position of Chief Digital Officer at Altares. With extensive experience in marketing, communication, CRM, and digital across complementary sectors (luxury, fashion, retail, digital…), Bertrand is now an independent consultant working with fashion brands and in the luxury sector. He founded Les Brigades du Marketing. Bertrand holds an Executive MBA from the Institut Français de la Mode (IFM). He has taught marketing and led seminars on digital at IFM, business schools, fashion schools, and universities. He is also the author of Journal de BJ au bureau, published by Editions Maxima, translated into Chinese and Korean, and Managing Softly, translated into Japanese and Brazilian. His book, titled Mode & Internet: Le marketing épinglé, dedicated to the intersection of fashion and the Internet, can be discovered at www.mode-et-internet.com. His fourth book, published in French and English, is titled Les dessous du Web and has a unique destiny as reported weekly by the online magazine Frenchweb, which offers excerpts. Finally, his fifth book: Le digital à toutes les sauces approaches digital from a culinary angle. To conclude, his new book is titled: Dopez votre stratégie digitale (Eyrolles, 2019)
Prices
- Conference : 4500 €
Localization
Languages
His conferences
Creativity Made in China
Keywords: China, creation, creativity, intercultural Themes: Better collaboration with the Chinese by getting to know them through their creativity. Conference objective: To demonstrate that the Chinese are just as creative as we are, but that our cultural blinders prevent us from understanding the specifics of their creativity. Key messages: the link between culture and creation, the limits of our creativity, what China has to teach us. Key ideas: France does not have a monopoly on creativity, the Chinese have different modes of creation, we can learn to know each other better by taking an interest in their creativity.
Creativity Put into Words
Keywords: creation, perseverance, creativity. Themes: How to remain creative over time. Objective of the conference: To show how and why one must constantly reinvent oneself to stay creative, through our example of authors of five books, each with a different story and destiny. Key messages: willpower, courage, audacity, and imagination are assets to develop. Key ideas: creativity is not a long, calm river but remains an exciting journey.
The Web Dresses in Prada
Keywords: advertising, semiotics, fashion image, luxury brand, storytelling, visual communication. Themes: The fashion image Objective of the conference: starting from the images produced by the fashion sector, show how other sectors can still significantly improve their advertising, visuals, and all the images they produce to make themselves known, sell, etc. Key messages: We can still improve the images produced for commercial and advertising purposes. The best benchmark is the fashion and luxury sector. Key ideas: The fashion sector is ahead in terms of image communication. Let's take advantage of it to inspire ourselves.
Understanding, Analyzing, and Imagining New Business Models
Keywords: business model, economic model, lean canvas, innovation, reinventing one's profession. Themes: Explain what an economic model is through the example of the fashion and luxury sector. Conference objective: Familiarize with the lean canvas method. Provide the keys to decompose or imagine an economic model. Key messages: Understanding and building an economic model is something that can be learned. And it's not that difficult. Core ideas: The lean canvas method is fundamental when a company comes to rethink its strategy.
Better Organization to Increase Professional Efficiency
Keywords: professional efficiency, organization, productivity, personal development, collaboration Themes: Rethinking the way we work to increase individual productivity and collaborate better with others Conference objective: To provide keys for better organization, to shift paradigms, to help rethink one's organizational methods, and to offer an original method to improve efficiency and productivity Key messages: We underestimate how much more productive we can be by organizing better. Proven methods exist. Core ideas: Beyond organizational methods, it is the psychological postures adopted beforehand that make the difference.
Non-violent Management
Keywords: management, empathy, assertiveness, interpersonal communication, spirituality, yoga, non-violence, respect, leadership Themes: The evolution of managerial practices Objective of the conference: To raise awareness of the opportunity to draw inspiration from non-violent practices, inherited from Buddhism, Gandhi, and certain martial arts, to evolve our management styles. To provide new ideas for managerial practices to be implemented in organizations. Key messages: We are the heirs of a Western management style that confines us to thought patterns. We are psychologically programmed for combat, survival, confrontation, while other modes of interaction can yield much better results. Core ideas: We have much to learn from Buddha, Gandhi, and Gracie. Many simple things have yet to be experimented with by companies to promote collaboration and efficiency.
The Brand Seen from All Angles
Keywords: brand, brand platform, visual codes, brand personality, brand DNA Themes: Decoding a brand through a method that allows it to be broken down for better regeneration Objective of the conference: to provide the keys to dissect an existing brand or to lay the foundations of a brand in creation, in all its complexity and richness Key messages: a brand can be approached methodically, a brand has not only six dimensions but fourteen facets, a brand can be seen as a compass for the company Strong ideas: Brand analysis is too often reduced to its identity and omits the essential by not delving deeply enough into the foundational elements of brands (purpose, values, typical actions, brand vocabularies...).