Christophe Ginisty - Speaker on communication
Expert in strategic communication and international relations
For over 25 years, he has built influence strategies for governments, multilateral institutions, and multinational corporations across four continents.
In the Middle East, he led the communication that enabled Riyadh to win the 2030 World Expo and conducted national reputation campaigns for Saudi Arabia. At the OECD, he directed the organization's digital transformation on a global scale. For the European Commission, he quintupled the international audience of the European Development Days.
Founder of Rumeur Publique and then director at Edelman, FTI Consulting, and Publicis Groupe, he also presided over the International Public Relations Association (IPRA). He recently published 'Campaigns Under Influence,' which analyzes the evolution of political communication in the age of social media and AI.
A specialist on the United States, he published The Puppet of the White House, a political essay that poses a disturbing question: what if Trump is not the true center of power? Through a documented analysis of the ideologues, strategists, and oligarchs operating in his shadow, he provides an X-ray of contemporary American power — and the fragility of democracies in the face of political spectacle.
His lectures combine field experience, analytical rigor, and a rare ability to make complex dynamics understandable: the war of influence, the making of national reputations, the role of disinformation in democracies under pressure, and the geopolitical changes in the Middle East.
Christophe Ginisty does not speak of what he has read. He speaks of what he has done, and of what he has understood that others have not yet seen.
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Frequently asked questions
Which topics does Christophe Ginisty cover as a speaker?
Christophe Ginisty speaks on the following topics: communication, reputation, ereputation, gestion de crise, rse and communication interne.
How do I book Christophe Ginisty for a conference?
To book Christophe Ginisty, contact the Lespeakers agency. An advisor will call you back to scope the event, dates and format.
How much does a conference with Christophe Ginisty cost?
Christophe Ginisty's fees:
- Conference : 4500 €
Booking is handled through Lespeakers.
Which languages does Christophe Ginisty speak on stage?
Christophe Ginisty speaks as speaker in french and english.
Where is Christophe Ginisty based?
Here is where Christophe Ginisty is based: Paris — Bruxelles.
His conferences
Politics & Geopolitics: "The Spectacle of Power: How Democracies Die Live"
Donald Trump occupies all screens. But while the world watches, someone else governs. Based on his investigation into the true architects of American power, Christophe Ginisty deciphers a phenomenon that far exceeds the United States: the gradual substitution of political responsibility by media spectacle. How discreet ideologues, shadow billionaires, and invisible strategists have learned to use democracy against itself. How the war against the press, the polarization of opinions, and information saturation neutralize counter-powers. And above all: what this tells us about Europe, the Middle East, and the upcoming geopolitical balances. A conference for those who want to understand the world as it really works — not as it is staged.
The Transformation of Saudi Arabia's Image on the Global Stage
Welcome everyone to this fascinating exchange that promises to explore a burning and deeply relevant current topic. I am Christophe Ginisty, director of strategy at an international strategic communication agency, and I invite you today to dive into the heart of modern strategic communication.
Our focus? Saudi Arabia – a kingdom once perceived as closed and introspective, now on the brink of a spectacular metamorphosis. By anticipating global-scale events like the 2034 World Cup and the 2030 World Expo, Saudi Arabia is deploying an impressive and innovative communication strategy aimed at repositioning its image on the international chessboard.
During this talk, we will decode together the mechanics of this transformation – how can a country redefine its global image through strategic communication? What campaigns and initiatives are shaping this new perception? As a driver of communication campaigns in the Middle East, I have had the privilege of being at the forefront of this evolution, and I am here to share with you unique insights, innovative strategies, and reflections on the impact of these changes on international public opinion.
Get ready for an enriching session that will undoubtedly spark discussions and new ideas about the power of strategic communication in reshaping a nation's image.
The Aligned Company: How to Communicate to Avoid Greenwashing?
Communication must enable the company to express and share its values, whether internally or with external audiences. When these values are based on sustainable development goals or when statements concern corporate social responsibility, communication becomes particularly delicate. It must be a careful balance of transparency and commitment against a backdrop of sincerity.
Poorly formulated messages, imprecise use of dissemination channels, inappropriate attitudes, errors in preparing spokespersons, and poor choices in presentation can immediately backfire on the communicating organization and damage its reputation.
Quickly, in a viral manner, the company could be accused of "greenwashing" and face a smear campaign from users on social media.
How can this trap be avoided? What rules should be followed? What mistakes should not be made?
All these questions will be addressed with real examples drawn from recent campaigns.