David Hornus
Kidnapping and ransom negotiator - 25 years of experience in economic security and crisis management

I have experienced high-intensity crises from the inside: kidnappings, disappearances, arbitrary detentions, extortion, death threats, post-attack interventions. I know what happens when the unexpected strikes a business — I have seen the effects of the crisis on organizations, teams, leaders, and sometimes their loved ones. I developed the concept of Ruddership ® "the exercise of discernment driven by experience" which I express through the Greek approach of Mètis — Mastering, Training, Transmitting, Intervening, Healing. David Hornus is a specialist in risk governance, economic intelligence, and crisis negotiation. His career began in 1992 with a voluntary commitment for a long service (VSL) of 24 months as a called officer. Following his training as a Reserve Officer Student (EOR) at Saint-Cyr Coëtquidan — whose motto, "the Audacity to Serve", will never leave him, he was assigned to the Marine Infantry. After completing his military obligations, he engaged in humanitarian work. Trained at the Bioforce Institute, he went on missions to Cambodia and then to Georgia, in the Caucasus, between 1994 and 1996 — areas where humanitarian urgency coexists with armed conflict. Holding a postgraduate degree in economic intelligence strategy from the École de Guerre Économique (1999) and a diploma in "strategies, analyses, and prospects of the Mediterranean worlds" from the University of Toulon (2022), David Hornus founded and led for 18 years one of the first French Security and Defense Services Companies (ESSD) which he had certified ISO 18788 in 2018. For over twenty years he has been protecting his clients against economic crime in all its forms. A negotiator within "special risks" insurance policies for a global leader in risk management, he has been deployed on several high-intensity cases where human lives were at stake in complex and degraded environments: kidnappings for ransom, emergency evacuations, post-attack interventions, disappearances, social conflicts… A reserve officer for 15 years, he holds the Croix du Combattant Volontaire for external operations (ex-Yugoslavia, Ivory Coast, Haiti). He is currently an operational reservist in the National Police. Engaged in the governance of private security companies, David Hornus served on the board of directors of ICoCA (International Code of Conduct Association) from 2019 to 2023, the organization that oversees and regulates the sector, in Geneva, where he represents the European private security industry. In 2020, he led a "Territorial Contribution to the Security Continuum", a collective work dedicated to the articulation between state forces, municipal police, and private actors. From 2020 to 2026, he was deputy mayor in charge of security for a municipality of over 20,000 inhabitants in the Lyon metropolitan area. David Hornus is one of the few profiles to have practiced security in its four forms — military, humanitarian, private, and local public. He currently leads the Ruddership Conseil firm. He is the author of "Danger Zone: testimony of a crisis management professional (Balland 2022) and "Only God Sees It: hostage at the heart of the Syrian crisis" (Balland 2026)
Prices
- Conference : 3000 €
Localization
Languages
My conferences
Verbal violence and physical aggression: Preventing, Detecting, Healing. De-escalation techniques and prevention of psychological trauma.
A client raising their voice at the reception. A user who threatens. A collaborator assaulted during a mission, a manager confronted during a social conflict. Violence at work does not warn — but it can be prevented. And above all: it leaves traces, including where one does not look. David Hornus approaches this subject with a rare dual legitimacy. A field practitioner first: in 25 years of crisis management — social conflicts, post-terrorist attack interventions, kidnappings, degraded situations across several continents — he has learned to read the weak signals of escalation and to defuse before words become blows. An operational reservist of the National Police and former deputy mayor in charge of security, he knows the violence of everyday life as well as that of extreme theaters. A practitioner of psychotrauma trained at the Centré Compétences school, he knows that an aggression does not stop when the aggressor leaves. It continues in the victim's mind, in the witness teams, in the entire organization if nothing is done. Detecting the signs of trauma, organizing psychological first aid, supporting the return — this is the invisible part of the subject, and it is the one that almost no one addresses. In this conference, participants learn to act on the three phases of violence: preventing (identifying risky contexts and profiles, establishing a protective framework), detecting (reading escalation signals, applying verbal and physical de-escalation techniques), healing (understanding psychological trauma, reacting in the first hours, avoiding the double penalty of the forgotten victim). Because protecting one's teams also means supporting victims. And because the employer is obliged to do so — the obligation of safety does not stop when the incident is closed.
From the Security Continuum to Private Military Companies: The Security Paradigm Shift
FROM THE SECURITY CONTINUUM TO PRIVATE MILITARY COMPANIES — Conference by David Hornus** Conference given on March 14, 2023, at the Lyon campus. Who really protects today? Between the sovereign state, municipal police, private security companies, and private military companies (PMC), the boundaries of protection are being redrawn — in France as well as in external theaters. In this conference, David Hornus traces the evolution of the security continuum and sheds light, from the inside, on the reality of private military companies: their history, their legal framework, their real missions — far from fantasies — and the regulatory and ethical issues that traverse the sector. A rare testimony, nourished by a triple legitimacy: ▪️ Founder in 2003 of the first French "private military company," then leader for 18 years of the Corpguard Group, one of the first French PMCs certified ISO 18788 ▪️ Administrator of the ICoCA in Geneva (2019-2023), the international regulatory and oversight body for private security companies, where he represented the European industry ▪️ Director of a reference collective work, the "Territorial Contribution to the Security Continuum" (2020), and deputy mayor in charge of security (Metropolis of Lyon) On the agenda: • The security continuum: articulation between sovereign forces, local authorities, and private actors • From "mercenaries" to PMCs: history and legal framework of private military companies • Real missions: protection, training, assistance, crisis management in degraded zones • International regulation and ethics of the sector: the role of the ICoCA • What future for French private security in the face of international competition?
Negotiating is communicating
Discover the fundamentals of negotiation and learn to listen to understand. We all negotiate every day: a contract, a deadline, a budget, a resolution to a social conflict — sometimes without even realizing it. Yet, few have learned to do so. And even fewer have negotiated when the stakes were not a price, but a life. David Hornus is one of those. A crisis negotiator deployed on kidnapping for ransom cases within the framework of "special risks" insurance policies, contributor to the documentary "The Ransom" (ARTE, 2017), he has practiced crisis negotiation "in situ". From this extreme experience, he draws a conclusion: negotiating is not convincing — it is first and foremost listening. Listening to what is said, what is not said, what the other cannot say. Understanding their constraints before defending your own. Creating a connection before seeking agreement. In this conference, David Hornus conveys the universal fundamentals of negotiation: preparation, active listening, managing emotions — both his own and those of the other — tempo, and the art of bringing forth a solution that everyone can accept without losing face. David Hornus is a negotiator in the field of Kidnapping and Ransom insurance. He is the author of Danger Zone: Testimony of a Crisis Management Professional (Balland 2022), a work in which he reflects on 25 years of activity in the field of intelligence and economic security and on the journey that, from his training as a Reserve Officer Student to humanitarian missions in Georgia and Cambodia, led him to work with former FBI negotiators.
Learn more
Who am I?
What I did before becoming a speaker
business leader
What made me become a speaker
the desire to share to inspire
A failure or turning point that shaped me
the judicial liquidation
What excites me about working as a speaker
to transmit and exchange
The mission I'm carrying today
To transmit
The belief or message I want to leave for the long term
"it is easier to give up than to want"
A personal story I often tell
my last intervention "special risks"
Where I'm from and what shaped my childhood
I come from Lyon. The books "the 6 companions" marked my childhood and adolescence
The childhood dream that still follows me
to do the job that I do
My memory of speaking in public for the first time
very good
The values that guide my life off stage
“Working for the common good is a sacred duty. If one tramples on the pleasure of others in pursuing one's own, one commits an injustice; on the contrary, if one personally deprives oneself of something to give it to others, one truly fulfills a duty of humanity and kindness that never takes away as much good as it brings.” (Thomas More)
How I recharge between engagements
reading, writing, sports
What I'm reading, watching, or learning right now
CSR!
What I'd tell myself ten years ago
don't be afraid
What I'm most proud of, beyond my résumé
my family
The next chapter that intrigues me
to get published in the USA, finish my 3rd book.
Positioning & expertise
What concrete problem I can help your audience solve
complexity
Why book me rather than another speaker?
because I live daily what I talk about and each concrete case in crisis management "special risks" allows me to improve and update my skills and have "up to date" concrete cases.
I am invited because I am one of the few to combine an experience of the most extreme crises, an institutional legitimacy that validates it, and the pedagogical ability to transform it into immediately useful skills.
My specialty in one sentence
I help companies and their teams to be and last in complexity.
Topics I don't cover
none
The field experience behind my message
negotiation on kidnapping with ransom demands multiple times (I have directly or indirectly contributed to the release of 8 hostages), I have been engaged in external operations, confronted with death...
My speaking style in one or two sentences
immersive, inspiring, dynamic
Concrete outcomes your audience can expect after I speak
a reflection on risks and crises, a methodology around governance and compliance to limit exposure to risks
The method, framework, or philosophy I stand for
yes
Results & credibility
Clients and sectors that have trusted me
Academic (EM Lyon, ILIERI, INSA, University Lyon 3, EFAP...) SMEs and mid-sized companies for year-end conferences and seminars (Groupe Roquette), municipalities for the prevention of violence
Where I shine most — and when I point you to another option
I have never performed in front of more than fifty listeners
What I spotlight beyond my profile (book, certifications, proof, etc.)
2 published books 1 documentary ("the ransom" Rémi Liané 2017 ARTE)
Speaking style
My energy on stage
dynamic and composed
How audiences experience my sessions (participation, humor, pace)
participation, dynamic pace
Visuals and personal stories: what to expect from me
yes film, video, soundtrack, photos
Inspirational keynote vs hands-on workshop; improvisation vs tight structure — how I work
both
How I customize content and how much I tailor to you
yes customizable content according to client requests and expectations
What makes my sessions memorable
I have been deployed in many cases where human lives were at stake. I convey the emotional burden.
The emotion or mindset I want people to leave with
The worst is never certain, but it's better to prepare for it Better to anticipate too early than to react too late You are no longer alone in facing risks
Working together
Why organizers like working with me
human, accessible, little ego. Collaborative spirit