Jean-louis Humblet
Consultant - Trainer in AI, E-commerce, Marketing, SEO - Speaker in French and International
AI Ambassador (Appointed in October 2025 as part of the national plan Osez l’IA by the Ministry of Economy, Finance and Industrial and Digital Sovereignty) Juror of the Artificial Intelligence Trial on the theme "The Pile-up of the Century" (Intervention included in the book "Grand Angle 2019 Artificial Intelligence" - Editions DALLOZ). Speaker and trainer, with over 30 years of experience in retail and more than 18 years in e-commerce, curious and constantly seeking new sales trends, I support small and medium-sized enterprises and large groups in their e-commerce and marketing strategies, in their multichannel development policies, and in their approach to digital tools. Featured in the Top 50 SEO experts in France 2022 with a specialty in E-commerce/Retail. Sponsor of the Master Operational Management CESI 2021-2023. University professor, I teach various courses in the field of AI, digital marketing, and e-commerce, covering both strategic and operational themes in different business schools and training organizations.
Prices
- Conference : 4500 €
- Animation : 4000 €
Localization
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His conferences
Will ChatGPT and AI disrupt our daily work?
For the past few weeks, months, and years, artificial intelligence has captured our attention and is the source of much speculation about the future of our society. ChatGPT concretely allows us to project the impact of AI on professions in training, copywriting, and recently, success in exams in specific fields such as law or economics. Should we trust these AIs, and how will they transform our jobs? These will undoubtedly be the questions that managers and business leaders will need to ask and, above all, answer in the short or medium term.
4-Day Workweek: We Made the Switch
At a time when attracting employees has become one of the essential concerns of business leaders, we need to rethink the organization of work, and the 4-day workweek allows for a fair balance and fulfillment for employees. Within my company, we chose to make the switch after consulting with our employees, and after a few weeks and months, the feedback has been interesting: new profiles responding to our job offers, less turnover, less stress, better workplace dynamics, reduced transportation costs, ... The benefits are numerous, but are the organization of workspaces, team cohesion, and challenges also present? In this conference, a genuine feedback session will be held without taboos to identify best practices and keys to success.
SEO Tips to Rank Your E-commerce Site on Google
In an age where it has become easy to create or have a website created, gaining visibility has never been more difficult. Thus, without visibility, there are no sales or customers, making it essential to optimize the ranking of your e-commerce site within search engines, with Google holding the top position.
Direct to Consumer: New Opportunities Offered for Brands.
Conference: Direct to Consumer - New Opportunities Offered by E-commerce and Social Selling Freed from intermediaries, brands are now faced with the task of creating exceptional customer experiences. Thanks to D2C, they can offer a smoother customer journey. However, this strategy is not without risks: supply chain, communication, differentiation, understanding customer data, a set of digital knowledge far removed from their initial business.
Consumer Behavior: Are We Facing Eternal Infidels?
Loyalty programs, promotional offers, recurring benefits: everything is done to try to keep the consumer within their favorite brand. However, with the advent of connected commerce, e-commerce, and mobility, not to mention the prioritization of privacy, this hyper-connected consumer has also become hyper-disloyal to brands, although they remain fairly loyal to products. Branding, influence, and digital have reshuffled the cards of distribution.
Launching Your E-commerce: 10 Misconceptions to Avoid
The evolution of consumer behavior, changes in business models, and the health context can be part of the reasons why the appeal of e-commerce might lead one to believe that starting is simple, quick, and generates rapid revenue. During this conference, we will dispel the prejudices and misconceptions that may include: No need for an e-commerce site, I've always done without it! I don't need it, I have a Facebook page! I know nothing, so I do nothing! ...... As an entrepreneur, speaker, and trainer with over 25 years of experience in retail and more than 15 years in e-commerce, curious and constantly seeking new sales trends, I support small and medium-sized enterprises (SMEs) and large groups in their e-commerce and marketing strategies, in their multichannel development policies, and in their approach to digital tools. I participate in various training sessions in the fields of digital marketing, e-commerce, and omnichannel commerce in business schools as well as in universities.
Why the marketplace is a true springboard for your business?
Whether you are an e-merchant, a retailer, or a manager of a marketplace in BtoB or BtoC, the marketplace is the next step in the development of your business. By analyzing different scenarios, we will see that this new tool addresses many challenges and allows for the development of new strategies. As an entrepreneur, speaker, and trainer with over 25 years of experience in retail and nearly 15 years in e-commerce, curious and constantly seeking new sales trends, I support small and medium-sized enterprises and large groups in their e-commerce and marketing strategies, in their multichannel development policies, and in their approach to digital tools.
E-commerce, proximity, agility: will these be the trends of the world to come?
As many French people wish to maintain their new consumption habits adopted during the lockdown, including short supply chains, consumption of local products, and remote work, the ability to adapt is a major challenge for businesses. The obligation to sell using new technologies has become essential for traditional commerce. How must commerce succeed in its digital transformation in this new world where everything moves quickly? Entrepreneur, speaker, and trainer, with over 25 years of experience in retail and more than 12 years in e-commerce, curious and constantly seeking new sales trends, I support small and medium-sized enterprises and large groups in their e-commerce and marketing strategy, in their multichannel development policy, and in their approach to digital tools.
Best Practices for Existing on the Web
We observe that the web is a true tool for communication and visibility for commerce in the context of new consumption patterns regarding products, services, and information. The importance for merchants, e-merchants, and any company seeking customers to have visibility on the web. To this end, a number of tools will be provided to acquire this visibility and increase brand awareness in order to gain more customers and retain them. Various levers such as social networks, e-commerce sites, the phenomenon of marketplaces, Google Analytics, and increasingly influential customer reviews will be discussed during this conference. Entrepreneur, speaker, and trainer, with over 25 years of experience in retail and more than 12 years in e-commerce, curious and constantly seeking new sales trends, I support small and medium-sized enterprises and large groups in their e-commerce and marketing strategy, in their multichannel development policy, and in their approach to digital tools.
How to Adapt to New Distribution Channels: Click & Collect, Drive?
As we emerge from a period of turmoil that has completely changed our consumption behaviors, it is crucial to question how to adapt to the new distribution channels that facilitate the purchase and delivery of products and services, whether they are food or non-food. An entrepreneur, speaker, and trainer with over 25 years of experience in retail and more than 12 years in e-commerce, curious and constantly seeking new sales trends, I support small and medium-sized enterprises (SMEs) and large groups in their e-commerce and marketing strategies, in their multichannel development policies, and in their approach to digital tools.
Does E-commerce really threaten city center commerce?
During this conference, an overview of e-commerce will be presented to an audience that may consist of local merchants and local economic stakeholders. Subsequently, drawing on past experiences, various transformation hypotheses will be discussed along with different action plan ideas to not just endure the e-commerce phenomenon but to embrace it as a player with the qualities and advantages of local commerce. As an entrepreneur, speaker, and trainer with over 25 years of experience in retail and more than 12 years in e-commerce, I am curious and constantly seeking new sales trends. I support small and medium-sized enterprises (SMEs) and large groups in their e-commerce and marketing strategies, in their multichannel development policies, and in their approach to digital tools.
How AI Can Make Commerce More Efficient?
Whether offline or online, the world of commerce needs progress, and thus artificial intelligence, to be as effective as possible. From customer analysis to better inventory management and a good understanding of the product, the contributions of AI are already the driving forces behind the quest for performance and the improvement of retailers' results. As an entrepreneur, speaker, and trainer with over 25 years of experience in retail and more than 12 years in e-commerce, I am curious and constantly seeking new sales trends, supporting small and medium-sized enterprises as well as large groups in their e-commerce and marketing strategies, their multichannel development policies, and their approach to digital tools.
Last Mile Logistics: New Challenge of E-commerce
Knowing how to deliver to your customer under the best conditions has become a major challenge for every e-commerce merchant. Balancing respect for deadlines and customer loyalty tools remains a cost center to manage. From stock optimization, delivery management, provider selection, and subscription offers to collaborative delivery phenomena and urban logistics issues, these are the challenges of the last mile that every merchant or e-merchant must face. As an entrepreneur, speaker, and trainer with over 25 years of experience in retail and more than 12 years in e-commerce, I am curious and constantly seeking new sales trends. I support small and medium-sized enterprises as well as large groups in their e-commerce and marketing strategies, their multichannel development policies, and their approach to digital tools.