Laurence Bret Stern
Pioneer of digital and hypergrowth, former Marketing Director Europe LinkedIn and CRO Pipedrive
Laurence is a pioneer of French Tech and has participated in numerous international conferences (Women's Forum For The Economy & Society, European Women in Tech, Talent Connect), digital events (Web Summit, SaaStock, JFD, FrenchWeb, Hub Forum, Les Sommets du Digital) and corporate gatherings (Axa, Generalli, L'Oréal). Her experience spans over 20 years and her journey has taken her to the United States, the Netherlands, and the United Kingdom. She has led marketing teams for major Tech names such as LinkedIn (which she launched in France), AOL, Orange, and Pipedrive, the new European unicorn. Laurence masters all aspects of marketing, from branding to growth hacking. She is also passionate about organizations, operational excellence, and corporate culture. She sees technology as an accelerator where human beings remain the driving force. Laurence now supports organizations and their leaders in their growth and transformation projects. She helps them manage strategic inflection points by strengthening their managerial foundation and operational model. She recently joined Mountain Path (www.mountain-path.com) as a managing partner. She is also an investor and a member of several boards of directors. A mountain enthusiast, Laurence splits her time between London, Paris, and Chamonix.
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- Conference : 4500 €
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Her conferences
How to Manage a Crisis Remotely? (in duo with Blaise Agresti)
In times of crisis, the essential mission of the leader is to bring order to chaos and to spread objective trust. This intervention brings together the perspectives of Blaise Agresti, former commander of the High Mountain Gendarmerie Platoon (PGHM), and Laurence Bret Stern, former international leader at LinkedIn. Its goal is to draw practical lessons from their respective experiences of crisis and remote team management. - In the first part, we question the model of resilient leadership and the foundation of values on which it must rely. - In the second part, we share the operational principles that have proven crucial in resolving the crisis and team cohesion. Laurence Bret Stern is a pioneer of French Tech and has participated in numerous international conferences (Women's Forum For The Economy & Society, European Women in Tech, Talent Connect), digital events (Web Summit, SaaStock, JFD, FrenchWeb, Hub Forum, Les Sommets du Digital), and corporate events (Axa, Generali, L'Oréal). Her experience spans over 20 years and has taken her to the United States, the Netherlands, and the United Kingdom. She has led marketing teams for major Tech names like LinkedIn – which she launched in France in 2011, AOL, Orange, and Pipedrive. Blaise Agresti is a recognized expert in mountain rescue and crisis management. A high mountain guide, former commander of the high mountain gendarmerie platoon (PGHM) and the national training center for rescuers (CNISAG) located in Chamonix, he has been an operations chief during various large-scale disasters and has led various training cooperations (India, China, Nepal, Afghanistan). Blaise teaches at HEC, Sorbonne, and EM Lyon and regularly speaks as a lecturer, notably at APM. He has published two books on the history of mountain rescue (In extremis, Guerin, 2006, A History of Mountain Rescue, Glénat, 2018).
Lessons of Hypergrowth
When I joined LinkedIn, we were just over 500 employees worldwide and about forty in Europe. Seven years later, I left a company with more than 10,000 employees, valued at nearly 30 billion dollars, for Pipedrive, one of the most dynamic start-ups in Europe, which in turn became a "unicorn". What lessons have I learned from these 10 years spent at the heart of the hypergrowth whirlwind? In this presentation illustrated with practical examples, I propose to address very concretely: - The different phases of growth from "start-up" to "scale-up" - The four pillars of the Silicon Valley "go-to-market" model - The principles of operational excellence common to "unicorns" - The growth indicators The duration of the presentation can vary from 1 to 4 hours depending on the depth of the different themes and the addition of practical exercises, and can be conducted in French or English. Laurence is a pioneer of French Tech and has numerous speaking engagements at international conferences (Women's Forum For The Economy & Society, European Women in Tech, Talent Connect), digital events (Web Summit, SaaStock, JFD, FrenchWeb, Hub Forum, Les Sommets du Digital) and corporate events (Axa, Generalli, L'Oréal). Her experience spans over 20 years and has taken her to the United States, the Netherlands, and the United Kingdom. She has led marketing teams for major Tech names like LinkedIn – which she launched in France in 2011, AOL, Orange, and Pipedrive.
Overcoming Biases as a Female Entrepreneur or Leader
Unconscious biases create a huge gap between women and men in the startup funding process... and in many other areas of business. What strategies can female entrepreneurs and leaders implement to overcome this disadvantage and successfully pitch to investors or executive committees? As a founder or executive, how can you anticipate and counter biases? In a male-dominated world where networking is essential, how can you overcome your fear of discussing diversity? In this talk, I explain the mechanisms that govern the reactions on both sides of the table and share practical tips for better preparing for delicate interviews and responding to troubling questions with calm and assertiveness. ** Spoiler Alert - there is no magic solution... it's a long-term effort! ** Laurence Bret Stern is a pioneer of French Tech and has participated in numerous international conferences (Women's Forum For The Economy & Society, European Women in Tech, Talent Connect), digital events (Web Summit, SaaStock, JFD, FrenchWeb, Hub Forum, Les Sommets du Digital), and corporate engagements (Axa, Generalli, L'Oréal). Her experience spans over 20 years and has taken her to the United States, the Netherlands, and the United Kingdom. She has led marketing teams for major tech names like LinkedIn – which she launched in France in 2011, AOL, Orange, and Pipedrive. Laurence Bret Stern has recently joined Mountain Path (www.mountain-path.com) as a managing partner. She is also an investor and a member of several boards of directors.