Laurence Bret Stern
From the summit of French Tech to the foot of Mont-Blanc — a trajectory in service of leaders who want to combine performance and sustainability.
Laurence Bret-Stern is a pioneer of French Tech who has become a high-altitude guide. For over 25 years, she has led the marketing teams of major names in digital — LinkedIn (which she launched in France in 2011), AOL, Orange, and Pipedrive, the European SaaS unicorn — across Paris, Amsterdam, London, and the United States. A pioneer of hypergrowth, she has managed large-scale platform launches, structured multicultural teams, and advised startups and investment funds on their scaling trajectories. In 2020, she chose a new summit. She left London for Chamonix and joined Mountain Path as a partner, where she is now the General Director. Alongside Blaise Agresti, former commander of the PGHM, and a network of 80 experts — high mountain guides, scientists, athletes, rescuers — she supports executive committees facing uncertainty, complexity, and strategic inflection points. The promise: "Learn from altitude" — Drawing inspiration from the roped teams of climbers and high mountain rescue teams to forge resilient, clear-sighted, and sustainable leadership. In conferences, Laurence brings together three rare perspectives: that of the former international leader who has navigated the cycles of tech, that of the mountain enthusiast based in Chamonix who has made it a learning laboratory, and that of the corporate director who now sits on several boards in France and the UK. She speaks in both French and English on leadership in uncertain environments, organizational transformation, sustainable performance, and the human conditions of hypergrowth. She sees technology as an accelerator — but humanity as the driving force. Laurence splits her life between Chamonix, Paris, and London. They have trusted her: Deloitte · PwC · EY · BNP Paribas · Axa · Generali · BPCE· L'Oréal · LVMH · Nespresso · Porsche · Unibail-Rodamco-Westfield · BETC · Warner · La Poste · Total. Conference speaking engagements: Women's Forum, European Women in Tech, Talent Connect, Web Summit, SaaStock, JFD, FrenchWeb, Hub Forum, and Les Sommets du Digital.
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- Conference : 4000 €
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My conferences
Leading in Unstable Terrain: Making Clear Decisions When Everything Wavers — Cross-Learning from High Mountain and Tech Hypergrowth
The world is no longer just VUCA — it has become BANI (fragile, anxious, non-linear, incomprehensible) and FOE (fractured, overloaded, entrenched). In this new regime, classic leadership models are crumbling: prediction becomes illusory, trust erodes, paralysis looms. How to decide without all the data? How to keep the team united when visibility falls? How to transform ambient anxiety into collective action capacity? This conference provides concrete answers by crossing two universes where uncertainty is the daily norm and decision-making under pressure is standard: high mountain — through the proven practices of guides and rescuers from the PGHM — and global tech — through lived cases of hypergrowth, strategic pivots, and inflection points. Four concrete levers are explored: Strengthening personal robustness — the leader's anchoring as the foundation of the team Taming fear — transforming it into a useful signal rather than a paralyzing brake Securing decision-making — protocols, briefings, debriefings, and terrain reading Mobilizing engagement — creating shared meaning and restoring the power to act The intervention is based on field experience feedback (Mountain Path supports over 50 companies a year, from CAC 40 to ETI) and company cases from the tech ecosystem. It is designed for executive committees, executives, and leaders facing strategic inflection points, high-stakes transformations, or crisis contexts. Modular format — from a 45-minute keynote to a 4-hour immersive workshop with practical exercises and teamwork. Available in French and English. Laurence Bret-Stern is the General Director of Mountain Path (Chamonix), a consulting and training firm that draws inspiration from high mountain to develop leadership in uncertain environments. A former international tech leader (LinkedIn — which she launched in France in 2011 —, AOL, Orange, Pipedrive), she has been speaking on international stages for over 15 years (Women's Forum, Web Summit, SaaStock, Hub Forum) and with major groups (Deloitte, PwC, BNP Paribas, L'Oréal, Nespresso, Porsche, Warner).
From Intention to Action: 5 Principles for Undertaking in Uncertainty — What Expert Climbers and Entrepreneurs Have in Common
What do committed climbers on a new route and entrepreneurs who are emerging markets have in common? Effectuation — this logic of action identified by researcher Saras Sarasvathy, which describes how experts think and decide when the goal is not written, means are limited, and uncertainty is total. Where classical planning requires predicting to act, effectuation proposes the opposite: act to discover, and build the path while walking. This conference unfolds the 5 principles of effectuation through high mountain stories and concrete business cases from the tech ecosystem: *Start with what you have — begin with your resources, not an ideal plan *Reason in acceptable loss — invest what you are willing to lose, not what you hope to gain *Leverage surprises — turn the unexpected into resources (the “lemonade” principle) *Build your patchwork — engage those who commit, rather than convince skeptics *Be a pilot, not a passenger — create the future rather than endure it Particularly useful for executive committees facing a strategic inflection point, teams in charge of innovation or intrapreneurship, and leaders who want to awaken an entrepreneurial culture in organizations that have become cautious. The promise: break free from analytical paralysis and restore teams' power to act. Modular format — from an inspiring 1-hour keynote to a full day. The extended version includes a transposition workshop where each team applies the 5 principles to an ongoing strategic project and leaves with a concrete action plan. Available in French and English. Laurence Bret-Stern is the General Director of Mountain Path (Chamonix), a consulting and training firm that draws inspiration from high mountain experiences to develop leadership in uncertain environments. A former international tech leader (LinkedIn — which she launched in France in 2011 —, AOL, Orange, Pipedrive), she has experienced the logics of effectuation from the inside during hypergrowth and the launch of new platforms. She has been speaking for over 15 years on international stages (Women's Forum, Web Summit, SaaStock, Hub Forum) and with major groups (Deloitte, PwC, BNP Paribas, L'Oréal, Nespresso, Porsche, Warner).
Pioneers in a Team: Pitching, Negotiating, Leading in a Still Largely Male World Concrete Strategies for Women Entrepreneurs and Leaders — Cross-Lessons from Tech and High Mountain
In 2023 in Europe, 100% female teams raised less than 1% of venture capital amounts. For 20 years, less than 1% of high mountain guides were women. This is not a coincidence: the same mechanisms — unconscious biases, authority norms associated with masculinity, networking and pitching codes built by and for men — hinder women in investment committees, executive committees, and on icy ridges. This conference intersects two worlds where pioneers had to — and still have to — carve their own path: French Tech, experienced from the inside by Laurence Bret-Stern since the launch of LinkedIn in France, and high mountain, through the journeys of inspiring climbers she has met in Chamonix. Four concrete questions are addressed: *Pitching in the investor room or in front of an executive committee — decoding questions of protection vs potential and regaining control with calm and assertiveness *Anticipating and defusing prejudices — preparing troubling questions rather than suffering them *Networking in a male-dominated territory — without renouncing oneself, without exhausting oneself *Talking about diversity without fear or emotional overinvestment — choosing one's battles, mobilizing allies The intervention is based on reference research (Columbia/Wharton on questions posed to female founders, BCG/Sista on funding, sociology of female guides) and on Laurence's direct experience: former international leader in very male executive committees, member of several boards in France and the UK, investor. Modular format — inspiring keynote of 45 minutes for International Women's Rights Day / diversity event, or workshop format of 2 to 4 hours with practical situations (pitch, answering difficult questions, public speaking). Available in French and English. Laurence Bret-Stern is the General Director of Mountain Path (Chamonix). Former international leader in tech, she launched LinkedIn in France in 2011 and led the marketing teams of AOL, Orange, and Pipedrive. She sits on several boards in France and the UK, and invests in women-led startups. She has spoken on the stages of the Women's Forum For The Economy & Society, European Women in Tech, Talent Connect, Digital Women's Day (JFD), Web Summit, and Hub Forum, as well as with major groups (Deloitte, PwC, BNP Paribas, L'Oréal, Nespresso, Porsche, Warner).
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What concrete problem I can help your audience solve
Leaders and their teams are currently facing strategic turning points — transformations, crises, hypergrowth — without an appropriate mental model. I help executive committees make clear decisions in uncertain environments, mobilize their teams under pressure, and transform ambient anxiety into collective action capacity.
Why book me rather than another speaker?
Because I combine three rare legitimacies in one voice: former international tech leader (LinkedIn, AOL, Orange, Pipedrive), General Director of a consulting firm based in Chamonix inspired by high mountain practices, and serving board member. I speak to executive committees from the inside, with references that go beyond the usual leadership framework.
My specialty in one sentence
Leadership in uncertain environments, at the crossroads of high mountain practices and lessons from tech hypergrowth.
Topics I don't cover
I do not give purely inspirational or adventure-show conferences without concrete transposition to the business, nor do I deliver tech keynotes disconnected from human and organizational issues. I also decline topics that require sharp technical expertise outside my scope (pure generative AI, corporate finance, legal).
My unique angle
Our tagline "Learn from altitude". I rely on the proven practices of high mountain guides and rescuers I work with — a network of 80 experts including Blaise Agresti (former PGHM), Sophie Lavaud, Jordane Lienard, Meagan Fallone — to illuminate the challenges of contemporary leadership: decision-making under pressure, fear management, team cohesion, sustainable performance.
The field experience behind my message
25 years in leadership positions in global tech: launching LinkedIn in France in 2011, marketing teams at AOL, Orange, Pipedrive (European unicorn), exposure to hypergrowth and strategic pivots between Paris, Amsterdam, London, and the United States. Currently General Director of Mountain Path, which supports over 50 companies per year from CAC 40 to SMEs, and independent board member of several companies in France and the UK.
My speaking style in one or two sentences
An embodied and structured style: I recount lived situations (in business as well as in the mountains) to anchor the message, then I provide frameworks and transferable tools. Neither theoretical nor purely narrative — the audience leaves with impactful stories and frameworks that can be applied as soon as Monday morning.
Which audiences get the most from my sessions
Executive and management committees facing transformations or turning points, female leaders on pitching and speaking issues, teams in charge of innovation and intrapreneurship, and managerial conventions gathering 100 to 500 executives around issues of cohesion and collective performance.
Which types of organizations I'm the best fit for
Large groups and SMEs in transformation (references: Deloitte, PwC, EY, BNP Paribas, BPCE, L'Oréal, Nespresso, Porsche, Unibail-Rodamco-Westfield, La Poste, BETC, Warner), hypergrowth scale-ups facing scaling challenges, and investment funds working on the posture of their participations (references: Payfit, Nexton, Akur8).
Concrete outcomes your audience can expect after I speak
A renewed framework for understanding leadership challenges, immediately applicable operational lessons (decision protocols, briefing/debriefing inspired by mountain rescue, principles of effectuation to take action), and a shared vocabulary that helps teams name what they are going through and better coordinate. When the intervention includes a workshop, teams leave with an action plan transposed to their context.
The method, framework, or philosophy I stand for
Experiential learning inspired by the mountains developed at Mountain Path. This unique method is based on three convictions: (1) high mountain is a laboratory for learning leadership in uncertainty (teamwork, terrain reading, fear management, decision-making with partial information); (2) we learn better through experience, our own or that of others; (3) sustainable performance does not oppose demand and human sustainability, it combines them.
Career highlights I want to emphasize
The launch of LinkedIn in France in 2011 as the first team in the market and participation in building the French Tech ecosystem. The marketing management of Pipedrive during its scale-up phase to European unicorn status. The co-founding and general management of Mountain Path, which has supported over 50 companies per year from CAC 40 to SMEs, and built a network of 80 experts combining high mountain, research, and business... and a few ascents.
Clients and sectors that have trusted me
Consulting and auditing: Deloitte, PwC, EY. Banking and finance: BNP Paribas, BPCE, Société Générale Luxury, retail, and automotive: L'Oréal, Nespresso, Porsche, Unibail-Rodamco-Westfield Media and communication: BETC, Warner. Services and industry: La Poste, Axa, Generali.
I also speak at international stages (Women's Forum, Web Summit, SaaStock, Hub Forum, JFD, FrenchWeb, Les Sommets du Digital) and for executive programs with HEC, EMLYON, EDHEC, and IMD Lausanne (via Mountain Path).
What organizers and audiences tell me most often
Participants particularly appreciate: - the sidestep and immersion in a different and fascinating universe, - the power of stories and images (very interactive presentations with video excerpts), - the fact that they can identify with my profile because I come from the "same world" unlike pure athletes or explorers, - the discovery of PGHM, an elite army unit serving a noble cause, - the concrete transposition through business cases and mental models.
Where I shine most — and when I point you to another option
Managerial conventions and co-dir/comex seminars (15 to 500 people), corporate event keynotes (up to 1,000 people), leadership programs from top schools, and international days (March 8, diversity week, trade conventions). The ideal format combines keynote and transposition workshop.
I recommend another speaker or format when the event expects a purely inspirational stand-up format without actionable content, when the topic requires very sharp expertise outside my scope (pure generative AI, technical cybersecurity, corporate finance), or when the audience seeks a pure adventure testimony — in which case I can direct them to figures like Sophie Lavaud, Jordane Lienard, or Christophe Dumarest from the Mountain Path network.
My energy on stage
Calm and engaging. I do not arrive in performance mode — I arrive in high-intensity conversation mode, like a leader sharing her logbook with peers. The energy naturally rises with the topic and interaction with the audience, without resorting to emphasis or theatricality.
How audiences experience my sessions (participation, humor, pace)
The intervention alternates between moments of immersive storytelling (high mountain, lived situations in management committees) and moments of direct engagement where I solicit the audience with questions or mini-exercises. Humor is present but understated, often self-deprecating — that of a leader who owns her missteps.
Visuals and personal stories: what to expect from me
Yes, my interventions rely on visuals and videos of high mountain that serve as memory anchors — the image remains where the word fades. And yes, I extensively use personal stories: experiences at LinkedIn, Pipedrive, or in supporting startups during strategic pivots, situations in executive committees, and experiences in the mountains, personal or alongside the guides and rescuers from the Mountain Path network.
Inspirational keynote vs hands-on workshop; improvisation vs tight structure — how I work
Both formats, depending on the client's needs. I offer inspiring keynotes of 1 to 1.5 hours for large audiences, and transposition workshops of 2 to 4 hours for executive committees that want to leave with an action plan. I am a precise structure — a constructed narrative thread, solid methodological frameworks, pre-scheduled points for breathing and interaction — but I leave room for improvisation in responding to the audience and bouncing back on questions.
How I customize content and how much I tailor to you
Yes, highly customizable. In advance, I organize a framing interview with the sponsor to understand the strategic context, the tensions within the organization, and the specific objectives of the intervention, after which I propose a framework for the intervention. Typically, 20 to 30% of the content is tailored to the client: sector-specific examples, internal vocabulary, situational setups calibrated to the real challenges of the company. The methodological foundation remains stable — this ensures robustness — but the presentation and cases are adjusted.
What makes my sessions memorable
Through productive dislocation: bringing an organization or audience to reflect on its own dynamics through the story of a rescue at altitude or the organization of a team creates images that linger well beyond the event. Participants tell me they find and use these images and metaphors in their daily lives, three months, six months, a year later, when faced with a decision under pressure or a team cohesion to rebuild.
The strongest moments and insights I create for audiences
3 concepts regularly emerge in feedback
The importance of consensus to secure decision-making and ensure commitment Reasoning in acceptable losses rather than fixed objectives Situational leadership
The emotion or mindset I want people to leave with
Clarity and capacity for action. My intervention is successful if participants leave clearer about what they are going through, and more confident in their ability to act despite uncertainty. A form of engaged serenity.
The main takeaways participants leave with
Three structuring lessons.
First, that there is another model of leadership than predictive heroism — in the face of uncertainty, the leader is no longer the one who knows, but the one who prepares, reads the terrain, and engages the team.
Next, that sustainable performance does not oppose demand, it conditions it — just as at high altitude, one cannot last long without rhythm, recovery, and discipline.
Finally, that fear, uncertainty, and even failure are materials to work with, particularly through feedback.
What your audience can apply the very next day
They can use concrete models and frameworks: for example, structuring a team briefing and debriefing inspired by rescue protocols, organizing a consensual decision-making process around a small group, adapting their leadership style based on the engagement and expertise of team members, structuring a feedback session, etc.
Tools, methods, and exercises I provide
We have adopted and developed several methodological frameworks, inspired by our observations but also by academic collaborations. For example: - the 6 conditions for a successful ascent, a metaphor for sustainable performance - the 6 qualities of a guide, a management model - the situational leadership matrix - the 5 pillars of highly reliable organizations observed at PGHM - the consensus decision-making model - the RETEX process
Myths and common mistakes I debunk
The three main ideas we challenge are:
(1) The myth of the visionary leader who predicts — expert entrepreneurs and high mountain guides do not predict, they prepare and adapt. (2) The myth of permanent urgency as proof of commitment — sustainable performance is built in rhythm, not in exhaustion. (3) The myth of the savior — in the mountains as in business, one does not advance alone, one advances as a team. Collective intelligence and diversity are the best defenses against the "manufacture of error."
On-site, remote, or hybrid: what I accept and prefer
No preference, I regularly intervene both in person and remotely.
How I handle a difficult or low-energy audience
I engage them while adapting my content.
If tech fails: how I respond
I always have a backup solution and I can also improvise without support.