Thomas Yung
Founder and manager of Artiref and My Hotel Reputation - Associate Professor at the University of Angers ESTHUA
Hello and welcome to my profile I am a hyperactive person in hospitality, tourism, digital, and a passionate entrepreneur. A true "product" of French hospitality, I started with hotel school (BTS) after a Bac Eco, then I completed a bachelor's and master's in hotel management and obtained a Ba(Hons) in Tourism at the University of Bristol (UK). I am also a true nomad (but less so since I have children), I have changed addresses every 3 years on average. I have lived in Paris, Geneva (Switzerland), Munich (Germany), Bristol (Great Britain), in Touraine, and currently in Anjou. I have created and managed 4 companies. I was, with my wife, a co-shareholder of our LLC, owner-manager of a 25-room hotel. Today…. => I support, advise, and train hoteliers and tourism stakeholders with my structure Artiref => I assist tourism stakeholders with e-reputation issues with my structure My Hotel Reputation => I teach at the University of Angers, ESTHUA, where I am an Associate Professor => I am co-president of the Tourism Innovation Lab, the tourism innovation laboratory of the Pays de la Loire region (mandate ended in 2019) => I am a co-organizer of a major web marketing event in the west, WebCampDay (involvement ended in 2019) => I am a passionate traveler and a "travel blogger", follow my adventures at https://www.mafamilleenvoyage.com Thank you for visiting my profile and reading this introduction, feel free to contact me, I love meeting new people!
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His conferences
How to Make Customer Reviews a Lever for Your Business
Through a tourism approach, I will present to the audience the issues related to online customer reviews. I will raise awareness about the importance of reviews, demystify situations, and show how to approach this communication channel. By the end of the presentation, the audience will - be convinced of the usefulness of online customer reviews - be ready to implement an e-reputation strategy - have tips and tricks for better management - no longer be afraid and will feel confident to proceed Why through the lens of tourism? Because it is tourism that started to use online reviews massively nearly 15 years ago, and because it is tourism that generates the most online reviews (notably by the giant TripAdvisor, which claims over 800 million reviews). The power of reviews is unsuspected. A prospect reading reviews about your products, services, or company is a highly qualified prospect. If they are reading, it means they are interested; you have captured their attention. And it has already cost you a lot to attract that attention. You cannot miss the sale; they are looking for confirmation of what they have read elsewhere; this is the moment of truth. The stakes are high; it is a sale. Reviews and, especially, their responses are the best current levers. A lever to study your audience, to reassure, to communicate, to comfort, to make a difference, to value your teams, etc... you cannot imagine all that can be done with reviews and the establishment's responses. I propose a concrete, pragmatic presentation, rich in examples, stemming from 15 years of experience in e-reputation, but also a lively, captivating intervention. A successful presentation is a clever mix of content and form. I speak about thirty times a year, for events, AGMs, workshops, seminars, etc... that’s 30% of my activity. I do not use PowerPoint, but rather Prezi to have non-linear supports. My materials are made up of 80% impactful visuals; you know very well what I mean .... If you wish to go further, contact me, and let’s see how I can adapt these speeches to your profession, your audience, and your intervention objectives.