Yann Rivoallan - Speaker on digital
Entrepreneur since 1995, expert in Digital and Omnichannel from Web1 to Web3, Luxury, Fashion, and Beauty
Co-founder of Everywhere Anytime and The Other Store (The Oz). Administrator of the Federation of Women's PAP
Passionate about fashion and luxury and the transposition of these universes into the digital realm. My industry knowledge, digital expertise, empathy, and pedagogical sense allow me to support the digital transformation of companies and brands.
Specializations: Fashion, Luxury, HR, Ecommerce, Web3
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Frequently asked questions
Which topics does Yann Rivoallan cover as a speaker?
Yann Rivoallan speaks on the following topics: digital, luxe, ecommerce and web3.
How do I book Yann Rivoallan for a conference?
To book Yann Rivoallan, contact the Lespeakers agency. An advisor will call you back to scope the event, dates and format.
How much does a conference with Yann Rivoallan cost?
Yann Rivoallan's fees:
- Conference : 3500 โฌ
Booking is handled through Lespeakers.
Which languages does Yann Rivoallan speak on stage?
Yann Rivoallan speaks as speaker in french.
Where is Yann Rivoallan based?
Here is where Yann Rivoallan is based: Paris.
His conferences
Why SHEIN is Destroying Fashion and the World with AI and TikTok
SHEIN's business model is based on digital, never on stores. Not on creation. Only on low prices.
Let's describe in more detail how SHEIN offers these low prices.
- ๐๐ฑ๐๐ฒ๐ฟ๐๐ถ๐๐ถ๐ป๐ด ๐ฐ๐ผ๐๐๐ ๐ต๐ฎ๐ฟ๐ฑ๐น๐ ๐ฎ๐ณ๐ณ๐ฒ๐ฐ๐ ๐ต๐ถ๐บ
There are over 50 billion videos created by influencers for SHEIN on TikTok. These trillions of views have cost SHEIN almost nothing, apart from a few gift cards or discounts.
SHEIN has been able to spam us on our Instagram for months. No other brand would dare to take such action.
- ๐ฆ๐ฎ๐น๐ฒ ๐ผ๐ป ๐ต๐ถ๐ ๐๐ถ๐๐ฒ ๐ถ๐ ๐ป๐ผ๐ฟ๐บ๐ฎ๐น
SHEIN manages its sales to encourage overconsumption:
- permanent promotions
- discounts with timing that creates fear of missing out
- up to 8000 new products per day to increase desire
As a result, some people visit the site or app up to 10 times a day. This puts us in the same state as social media, endlessly scrolling, also encouraging us to empty our wallets. It may seem like a small basket, but overconsumption among people with low purchasing power is devastating.
- ๐ ๐ฑ๐ฎ๐๐ฎ ๐บ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ ๐๐ผ ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ฒ ๐ณ๐ฎ๐๐๐ฒ๐ฟ (๐ฎ๐ป๐ฑ ๐๐ผ๐ผ ๐ณ๐ฎ๐๐)
SHEIN collects all the data on the web. They track everything we type on Google to know our searches. They examine social media to see what is trending.
Since they can produce a new product in 3 days, it is easy to follow a trend.
There are even hashtags showing that SHEIN takes inspiration from ... Zara! Internet users show very similar items from Zara and Shein with the hashtags #zaravsshein and #zaradupe.
- ๐๐ฎ๐ฐ๐๐ผ๐ฟ๐ถ๐ป๐ด ๐ฐ๐ผ๐ป๐ฑ๐ถ๐๐ถ๐ผ๐ป๐ ๐ฎ๐ฟ๐ฒ ๐ฑ๐ฒ๐ฝ๐น๐ผ๐ฟ๐ฎ๐ฏ๐น๐ฒ
In the documentary "Inside the Shein Machine", the NGO Public Eye shows workers forced to work up to 18 hours a day, seven days a week. These working conditions allow for low costs.
Artificial intelligence and just-in-time work help avoid excessive stock, thus minimizing costs.
To summarize: ๐ digital sales = easier to organize with the customer (vs store) ๐ data management and artificial intelligence = faster than others to create, manufacture, and sell ๐ manufacturing under abnormal conditions = even lower costs
With these strengths, SHEIN can sell much cheaper. So that its clothes end up in Ghana on abandoned beaches.