The choice of the ideal speaker for a marketing conference depends first and foremost on the objective of your event, and not just on the topic being addressed. Emmanuel Vivier, Cyril Jamelot, Michael AGUILAR, Patrice Laubignat, and Linda SCHELL each offer a specific approach, tailored to a variety of needs and expectations. This is not a ranking of the top five speakers, but rather a comparison of their perspectives: strategy, management, operations, decision-making, human dimension, among others. The table below will allow you to quickly identify the angle, objective, and target audience favored by each of these speakers, to help you make a relevant and suitable choice for your context.
How to Decide Quickly
Identify the priority of your event, then follow the rule that applies.
- If you want to gain a concrete understanding of the challenges of AI to accelerate and streamline your marketing actions. →
Emmanuel Vivier — to prepare decision-makers for the impact of AI on marketing - If you want to inspire your teams to create strong, unifying brand stories across digital channels. →
Cyril Jamelot — to reinvent brand communication in the digital age - If you want to energize your sales teams and boost their effectiveness in winning and retaining customers. →
Michael AGUILAR — to boost sales performance and motivation - If you want to transform your organization’s customer culture and strengthen brand loyalty. →
Patrice Laubignat — to humanize the customer relationship and the brand - If you want to help your teams speak up online and assert themselves on social media. →
Linda SCHELL — to develop authenticity on social media
| Speaker | Overview | Angle | Objective | Target |
|---|---|---|---|---|
| Emmanuel Vivier Français | Angle What generative and agentic AI truly changes for marketing: Produce 10 times more without multiplying budgets: Objective Prepare decision-makers for the impact of AI on marketing Target Executive committees, leaders, marketing managers of major companies, strategic seminars | What generative and agentic AI truly changes for marketing: Produce 10 times more without multiplying budgets: | Prepare decision-makers for the impact of AI on marketing | Executive committees, leaders, marketing managers of major companies, strategic seminars |
| Cyril Jamelot Français | Angle Storytelling in the luxury industry Objective Reinventing brand communication in the digital age Target Marketing managers, communications teams, sales conventions, international companies | Storytelling in the luxury industry | Reinventing brand communication in the digital age | Marketing managers, communications teams, sales conventions, international companies |
| Michael AGUILAR Français | Angle MARGIN OR DIE! Objective Boost commercial performance and motivation Target Sales forces, commercial teams, motivational seminars, distribution networks | MARGIN OR DIE! | Boost commercial performance and motivation | Sales forces, commercial teams, motivational seminars, distribution networks |
| Patrice Laubignat Français | Angle Customer love Objective Humanize the customer relationship and the brand Target Leaders, customer experience managers, loyalty workshops, SMEs and large companies | Customer love | Humanize the customer relationship and the brand | Leaders, customer experience managers, loyalty workshops, SMEs and large companies |
| Linda SCHELL Français | Angle Go get yourselves LIKED! Marketing sells tools, but I’m talking to you about the best tool you’ll ever have: You! Content strategy for those w… Objective Develop authenticity on social media Target Entrepreneurs, sales teams, LinkedIn workshops, small businesses/SMEs, professional networks | Go get yourselves LIKED! Marketing sells tools, but I’m talking to you about the best tool you’ll ever have: You! Content strategy for those w… | Develop authenticity on social media | Entrepreneurs, sales teams, LinkedIn workshops, small businesses/SMEs, professional networks |
Angles and Specificities of Each Speaker
Angle: What generative and agentic AI is really changing for marketing: Produce 10 times more without multiplying your budgets:
For which audience / event: Executive committees, leaders, marketing managers of large companies, strategic seminars
Choose if… Choose if you want a concrete understanding of the challenges of AI to accelerate and streamline your marketing actions.
Conference to watch: What generative and agentic AI is really changing for marketing: Produce 10 times more without multiplying your budgets:
Angle: Storytelling in the Luxury Industry
For which audience / event: Marketing managers, communication teams, sales conventions, international companies
Choose if… Choose if you want to inspire your teams to create strong, unifying brand stories across digital channels.
Conference to watch: Digital Marketing and Social Selling That Gets People Talking About You
Angle: PROFIT OR PERISH!
For which audience / event: Sales forces, commercial teams, motivation seminars, distribution networks
Choose if… Choose if you want to energize your sales teams and boost their effectiveness in winning and retaining clients.
Conference to watch: PROFIT OR PERISH!
Angle: Customer Love
For which audience / event: Executives, customer experience managers, loyalty workshops, SMEs and large companies
Choose if… Choose if you want to transform your organization’s customer culture and strengthen attachment to your brand.
Conference to watch: Understanding and Leveraging Emotional Marketing
Angle: Go Get Yourselves LIKED! Marketing sells you tools; I’m here to talk about the best tool you’ll ever have: You! Content strategy for those who do this for a living
For which audience / event: Entrepreneurs, sales teams, LinkedIn workshops, small businesses/SMEs, professional networks
Choose if… Choose this if you want to help your teams speak up online and assert themselves on social media.
Conference to watch: Go Get Yourselves LIKED! Marketing sells you tools; I’m here to talk about the best tool you’ll ever have: You! Content strategy for those who do this for a living
FAQ
How do I choose a speaker suited to the objective of my marketing conference?
First, define the main goal of your event (inspiration, training, sharing experiences). For example, if you want to focus on digital transformation, Emmanuel Vivier is well-known for his expertise in this field.
Which speaker would be best for an audience of experienced sales professionals?
For a group of seasoned salespeople, opt for a speaker like Michael AGUILAR, a specialist in sales techniques and motivation, who can provide concrete advice and relevant feedback based on real experience.
How can I adapt the speaker’s presentation format to my event?
Discuss your preferred format with the speaker: keynote, interactive workshop, or panel discussion. For instance, Patrice Laubignat can lead both inspiring conferences and practical workshops on customer experience.
What level of technical detail should I expect from different marketing speakers?
Some speakers, such as Linda SCHELL, make concepts accessible for a broad audience, while others, like Cyril Jamelot, delve into technical aspects for experienced professionals. Be sure to specify your audience’s level when you make contact.
How can I best prepare the brief for the chosen speaker?
Provide a detailed brief about your audience, your expectations, and the event context. Lespeakers can assist you in drafting this brief to ensure the presentation is perfectly tailored to your needs.
What’s next?
Once the angle is clarified, the simplest step is to formalize your brief (objective, audience, format, duration, constraints). We can help you match with the right speaker on marketing.
For a detailed shortlist with biographies, see also our selection of marketing speakers.