To support businesses in their ever-evolving marketing challenges, we have selected five must-see speakers for the 2026 edition: Emmanuel Vivier, Cyril Jamelot, Michael AGUILAR, Patrice Laubignat, and Linda SCHELL. In the face of digital transformation, personalized customer journeys, and increasing competition, marketing stands out as a strategic lever for staying competitive and driving innovation. Decisions made in this field have a direct impact on growth, brand image, and customer loyalty. The table below details each speaker’s area of expertise, enabling decision-makers to target the skills best suited to their priorities.
| Last Name / First Name | Conference | Angle |
|---|---|---|
 Emmanuel Vivier Français | What generative and agentic AI really changes for marketing: Produce 10 times more without increasing budgets: | What generative and agentic AI really changes for marketing: Produce 10 times more without multiplying budgets: |
 Cyril Jamelot Français | Digital Marketing and Social Selling that get people talking about you | Storytelling in the luxury industry |
 Michael AGUILAR Français | MARGIN OR DIE! | MARGIN OR DIE! |
 Patrice Laubignat Français | Understanding and Leveraging Emotional Marketing | Customer love |
 Linda SCHELL Français | Go get yourselves LIKED! Marketing sells tools, but I’m talking to you about the best tool you’ll ever have: Yourself! Content strategy for those who make it their profession | Go get yourselves LIKED! Marketing sells tools, but I’m talking to you about the best tool you’ll ever have: Yourself! Content strategy for those who do it for a living |
Our speakers on the topic
Emmanuel Vivier
Co-founder of the HUB Institute and a recognized analyst, Emmanuel Vivier has been guiding business leaders for nearly thirty years in understanding and adopting emerging technologies, including generative artificial intelligence. Author of several reference works and host of over a thousand conferences worldwide, he offers a clear and concrete vision of digital challenges. His pragmatic and sector-specific approach enables decision-makers, especially in marketing, to identify immediate action levers to accelerate their transformation.
Conference: What Generative and Agentic AI Really Changes for Marketing: Produce 10 Times More Without Increasing Budgets: Discover how artificial intelligence is profoundly transforming marketing production, enabling you to multiply efficiency without blowing up your budgets. Emmanuel Vivier will share concrete examples, essential tools, and pitfalls to avoid, helping you master new productivity levers, anticipate risks, and structure a responsible and high-performing adoption of AI within your teams.
Topics: nouvelles-technologies, futur-du-travail, innovation, digital, disruption, intelligence-artificielle, transformation-digitale, retail, marketing, commerce, e-commerce, leadership, ressources-humaines, hr, management, changement, conduite-du-changement, transformation-rh, marketing-de-contenus, creativite, creation-de-contenu, open-innovation, revolution-digitale, transformation, transfonum
Cyril Jamelot
Cyril Jamelot draws on a solid background as an international marketing director, gained at companies such as Coca-Cola, Yoplait, and Danone Alpro, where he led successful innovations and supported multicultural teams. As an international speaker, he shares the keys to impactful communication and creative strategies to enhance brands and businesses. His approach, shaped by over 200 presentations in ten countries, offers a concrete and inspiring perspective on today’s challenges.
Talk: Digital Marketing and Social Selling That Gets People Talking About You Discover how to capture your clients’ attention in the digital age through authentic digital marketing and Social Selling. In this talk, you’ll learn how to tell a compelling story, personalize your messages, and effectively engage your audiences to stand out in a crowded marketplace, all while mastering the essential levers of omnichannel strategy.
Topics: rse, communication, reseaux-sociaux, humain, storytelling, luxe, strategie, marketing, humour-au-travail, vente, transformation-digitale, story-telling, motivation, marketing-de-contenus, numerique, management, digital, branding, entrepreneuriat, performance-collective, leadership, engagement, innovation, donner-du-sens, disruption, performance, management-intergenerationnel, experience-collaborateur, experience-utilisateur, experience-client, ecologie, retail, omnicanal, multiculturel, inspiration, transition-energetique, conduite-du-changement, creativite, marketing-emotionnel, succes, culture, culture-dentreprise, positive-impact, influence, influence-positive, motivation-des-equipes, performance-commerciale, marque, force-de-vente, vente-complexe, ventes, interculturel, pitch, personal-branding
Michael AGUILAR
A renowned international speaker, Michael Aguilar has been leading the "Vendeurs d'élite" firm for over twenty years and works with companies to boost their commercial performance. Author of several best-selling books and a lecturer at business schools, he energetically shares practical levers to sell more and defend value. His approach, focused on sales and negotiation, provides valuable keys to enhance your offer and strengthen commercial impact—challenges directly tied to the success of go-to-market strategies.
Conference: MARGIN OR BUST! In a context where price pressure has never been higher, this hard-hitting conference gives you the keys to handle price objections, defend your margin, and highlight your offer. You'll discover proven techniques to strengthen your negotiation power, convince your clients, and preserve the profitability of your sales—even when faced with the toughest arguments.
Topics: commerce, client, sales, negotiation, business-development, motivation, mental-performance, sales-force, commercial-performance, marketing, salesperson, performance
Patrice Laubignat
For over thirty years, Patrice Laubignat has been exploring the emotional connection between customers and brands, drawing on cognitive sciences and hands-on experience with companies such as Décathlon, Botanic, and Galeries Lafayette. As co-author of the Marketing ZERO manifesto, he encourages a rethinking of value creation by prioritizing emotion and authenticity in customer relationships. His talks provide practical insights to help understand and strengthen the lasting bond between a brand and its customers.
Talk: Understanding and Leveraging Emotional Marketing Discover how emotional marketing can fundamentally transform the relationship between your brand and your customers. In this talk, you’ll learn how to put emotion at the heart of your strategy, enrich the customer experience, and unite your teams around authentic values. Leave with concrete tools to set your business apart in an increasingly automated world.
Topics: client, developpement-de-business, relation-client, marketing-emotionnel, intelligence-emotionnelle, marque, confiance-en-soi, experience-client, amour, marketing, commerce, plateforme-de-marque, responsable
Linda SCHELL
With twenty-five years of entrepreneurial experience, Linda SCHELL has made it her mission to bring people together around meaningful projects through authentic communication. As a teacher, digital communication trainer, and author, she helps leaders, teams, and entrepreneurs showcase their uniqueness on social media, especially on LinkedIn. Her approach puts people and personality at the heart of attractiveness and engagement. An inspiring journey for anyone looking to bring a more personal touch to their communication.
Talk: Go Get LIKED! Marketing sells you tools, but I’m here to talk about the best tool you’ll ever have: Yourself! Content strategy for those who make it their profession In this powerful talk, Linda SCHELL reveals how to break free from the tyranny of tools and ready-made formulas to finally embody authentic and effective communication on social media. Participants will learn how to highlight their uniqueness, overcome barriers to digital visibility, and speak up with confidence—making their personality their greatest asset for impact.
Topics: communication, personal-branding, creation-de-contenu, linkedin, marketing, reseaux-sociaux, digital, vente