Olivia Pierre-subran

SYNCHRONE™ — When Commercial & Marketing Alignment Creates Value in Times of Crisis

"I do not speak of sales-marketing alignment as an observer. I have lived it from both sides of the table for 20 years, in companies that were winning and in organizations that were losing without understanding why." There are speakers on sales performance. There are those on digital marketing. There are those on leadership and team cohesion. But the subject of the interface between the two — the invisible friction zone that destroys 32% of potential revenue each year — remains a blind spot in the conference offerings in France. Olivia PIERRE-SUBRAN does not occupy this angle by default. She occupies it because her entire journey has prepared her for it: field sales with quota, marketing director in a large group, leader of OLIX in marketing consulting. She has been on both sides. And she has learned to make them row together. A journey that builds the method. Each step of Olivia's career has given her a layer of understanding of the problem. Here’s how her journey forges her unique legitimacy. Step 01 · Start of Career Field Sales — Retail & Large Distribution Direct sales · Negotiation · Quota management · Retail / Large consumption sectors She rows on the sales side. She experiences the lack of marketing tools, campaigns launched without commercial briefings, arguments unsuitable for the field. She understands from the inside what a salesperson feels when marketing "does not understand". Step 02 · Evolution Marketing Director — Large Groups & Industrial SMEs Marketing management · Strategy · Go-to-market · B2B Industry sectors She changes her oar. She moves to marketing — and now understands what a marketing director feels when sales "do not value the work". She experiences the executive committee from both sides. She sees the same meeting with two different pairs of eyes. Step 03 · The Trigger The Foundational Experience — The Moment Everything Crystallizes In position, faced with a costly and invisible misalignment It is from her own experience as a leader that the SYNCHRONE™ method was born. She lived the problem from the inside, measured its real cost, and built the solution. The method is not theoretical: it is the answer to a pain experienced. Step 04 · Today Founder of OLIX — Outsourced CMO & SYNCHRONE™ Speaker - Teacher at ESCP Business School - Consulting in commercial alignment · Outsourced marketing management · Conferences She supports SMEs/ETIs, large groups, and B2B manufacturers in their alignment. Each support feeds the signature conference, developed within the Queen of Speech framework with Marielle Lieber-Claire. Each conference legitimizes the consulting. Each student promotion facilitates her public speaking. A rare virtuous loop in the ecosystem of speakers. The 5 pillars of her legitimacy. 1/ She has held both oars Field sales with quota first. Marketing Director next. She is the only speaker on this subject to have held both operational roles — not as an observer, not as external consulting. In responsibility, with objectives, under pressure for results. → Argument #1 against any agent or buyer 2/ She speaks the language of the sectors that buy Retail / Large distribution AND B2B Industry. These two sectors represent the heart of the corporate conference market: sales conventions, executive seminars, annual kick-offs. No language gap. No off-the-wall examples. → Immediate sector adaptability 3/ She created her method, not copied a framework SYNCHRONE™ was born from her own experience, not from a management book. The method is proprietary, structured around 5 principles, with a complementary audit (PRISME™). It is not a reformulation of existing concepts — it is a response to a personally experienced pain. → Uniqueness of content — uncopyable 4/ She is an active practitioner, not a former practitioner As an outsourced CMO at OLIX, she is solving the problem right now with her clients. Her examples are fresh. Her cases are current. She is not a speaker who "has retrained" — she is an expert who has added the stage to her expertise. → Living credibility, not historical 5/ She translates without taking sides In a mixed sales + marketing room, she is the only person who intimately understands both frustrations and does not defend any camp. She names what each team thinks of the other — with surgical precision — before bringing the solution. This creates immediate and universal buy-in. → Effect "she knows us better than we do"