Philippe Bloch

Optimism, Entrepreneurial Spirit, Customer Enthusiasm: How to Bounce Back Post-Covid

The sudden halt of the global economy due to the recent health crisis poses countless threats to most businesses, in an environment that has never been so complex and uncertain. In this context, the themes on which Philippe Bloch has built his reputation have never been more relevant: optimism, entrepreneurial spirit, and customer enthusiasm! Drawing on thirty years of experience and practice, the author of the bestseller "Service compris," who is also the founder of the Columbus Café chain, reveals the keys to bouncing back at a time when all the cards are being reshuffled: acceleration of digital, new expectations from customers and teams, reinvention of business models, differentiation, constraints related to the health crisis, ecological transition, and the primacy of meaning. In this conference, he offers a realistic yet optimistic perspective on the events we have just experienced, despite all that they have destroyed in their wake. Because after the health crisis comes the economic crisis. Because the difficulties and challenges awaiting all leaders and entrepreneurs are considerable. And above all, because being positive, and remaining so in these uncertain times, is our only guarantee of overcoming them. Through numerous important questions that no one should escape, he compels reflection and analyzes the impact of this tsunami on all aspects of the economy, society, our consumption habits, our values, mobility, our lifestyles, globalization, Europe, etc. With this conference, gain the upper hand over your competitors as the first attacker.