Sandra Cordier
Change your perspective on sales! Outsourced sales director and speaker, Sandra Cordier helps leaders rethink sales as a strategic lever for growth, effective, ethical, and deeply human.
For over 20 years, Sandra Cordier has been at the heart of business development for companies. She currently supports SME leaders as an outsourced sales director, with a strong conviction: sales is not an art reserved for a few "born to sell" profiles, but a strategic skill that is built, structured, and cultivated. In daily contact with leaders and their teams, she intervenes where growth really happens: clarifying the sales strategy, structuring sales approaches, enhancing team skills, and mobilizing the sales organization. Through her conferences, Sandra conveys a clear message: reconcile sales with ethics, pleasure, and effectiveness. She focuses on deconstructing preconceived ideas that too often hinder commercial performance and showing that it is possible to sell with rigor… without sacrificing elegance. Her approach, both strategic and deeply rooted in the field, speaks directly to leaders facing the realities of growth: limited resources, the need for quick results, and the necessity to sustainably mobilize their teams. Her interventions are aimed at leaders, general directors, HR directors, and sales directors who want to put commercial dynamics back at the heart of their company's growth.
Prices
- Conference : 4000 €
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His conferences
Oxygenate Your Growth, Sell with Elegance!
In many companies, growth is not determined by strategy or innovation... but by the ability to sell. Yet, sales remains one of the most misunderstood and least liked disciplines in business. Why? Because it still carries persistent clichés: selling would mean forcing, manipulating, being a "shark" or simply being chatty. These beliefs have a real cost for companies. They hinder commercial structuring, demotivate teams, and drive away many talents, especially female ones, from these strategic roles. Sandra Cordier, an outsourced sales director and sales professional for over 20 years, daily supports SME leaders in developing their business. Her observation is clear: when we change the way we think about sales, the entire growth dynamic of the company transforms. In this inspiring and deeply grounded conference, she dismantles the three major beliefs that sabotage commercial performance and proposes another approach: a demanding, structured, and deeply respectful sales process for both clients and teams. Her goal: to reconcile commercial performance with pleasure, ethics, and elegance. Through concrete examples and real-life situations in companies, she shows how to: - place commercial energy at the heart of growth - develop a fairer, more effective, and more sustainable sales approach - restore confidence and pride to sales teams - open these professions to more talents, especially female ones Through real-life examples and concrete situations from companies, this conference invites leaders and their teams to rethink sales as a strategic, modern, and elegant skill. An inspiring and pragmatic intervention for all organizations that want to make sales not a constraint, but a true strategic lever for development.