Benoît Quémar - Speaker on communication

If you do not capture the attention of your recipient or audience within a few seconds, it will be difficult to gain their attention to communicate your information or to engage them if, conversely, you need information...

How to capture attention orally as well as in writing, over the phone, in meetings, in an amphitheater, or in video conferences, how to be concise or narrative... or both.

How to adapt your communication to the stakes of it (business proposal, project presentation, demonstration, announcement, validation...).

This conference provides concrete keys to immediately improve your personal, professional, or commercial pitches, presentations, emails, voicemails, memos... This conference also addresses storytelling.

You are making efforts in your writing or speaking, whether it is for internal or external communication or marketing, but you feel that your messages are not hitting their target or "not making an impact"?

You don't always know how to be concise and you want to engage your audience like a Netflix screenwriter? Do you think storytelling is just a marketing gimmick?

Come discover some tips to write or speak quickly, well, and to ensure that your message is both efficient and impactful. The conference is aimed at anyone who speaks in public, gives speeches, prepares promotional campaigns, publishes content on social media or internally, writes newsletters, designs packaging, leads meetings, presents projects, writes reports, emails... so it's for everyone!

Giving feedback to a subordinate, colleague, project team member, intern, supplier, subcontractor... is something that can be learned, in order to avoid any awkwardness, especially between people of different generations or personalities, not to mention divergences that may arise from the nature of the feedback, whether it involves commenting on or reframing a skill or behavior, an approach or method used, a result, an initiative, an attitude, an isolated fact or a set of activities over a given period...

Whether it involves addressing a mistake (serious or not, correctable or not corrected...), a fault, a blunder, an omission, a shortcoming, an evolution, a progress... Whether it involves congratulating, thanking, acknowledging... because obviously feedback does not always concern a problem, fortunately!

This conference recalls the types of feedback and then covers numerous rules (the sandwich, the 4 or 5Rs, the 3Fs, the 3Ps, the 4Cs, 5Cs, the 5, 7, 10 keys...) and simply provides the foundations of respectful and open feedback but firm if necessary, tailored to each individual and each situation, essential for any manager or project leader but also for anyone tasked with supervising or training someone, helping them progress, serving as a mentor, or a sponsor during an integration process....

Through several concrete examples, it explains how to practice constructive feedback and notably relies at one point on the 4-color personality tests (DISC type) without limiting itself to that, also integrating notions of cultural differences that are sometimes encountered depending on the regions of the world, in order not to surprise or offend anyone.

In conclusion, the conference incorporates the DESC sequence as well as good practices for conflict resolution inspired by the best practices of professional negotiators, tasked with transforming any conflicting situation or constructive situation.

It is impossible to motivate someone; we can only create the favorable conditions for that person to motivate themselves. Come discover how to create these conditions in order to increase the involvement and commitment of everyone within your teams.

The conference first details how motivation factors and work aspirations have changed over the years or differ from one person to another, while addressing intrinsic or extrinsic sources of motivation. After some statistics on motivation levels in France and abroad as well as on the costs of disengagement or the gains of motivation, the conference discusses non-violent communication, which promotes internal dialogue and provides good practices and management and relational tools that also foster motivation.

A final segment broadens the topic to the employee experience, modeled on the customer experience: this employee experience defines a rewarding work environment where everyone will be eager to get involved, reducing turnover, disengagement, or silent resignation.

As a manager of a team or a project, you do not have hierarchical authority over others, yet you want them to follow your recommendations, engage in your project, and accept any constraints related to the project...

As a hierarchical manager, you do not want to use your authority but rather inspire others.

In both cases, come discover how to inspire and influence others so that they commit and decide to invest themselves with you or in your group.

The future is about fruitful and virtuous collaboration, everyone motivated and no one obliged!

Martin Luther King rightly said, “I have a dream” and not… “I have a plan.” Come discover the true difference between a good manager who is merely a good administrator and the inspiring leader who can multiply performance.

In an era of disruptions and continuous change, leave with about fifteen managerial innovations and practical tools to promote leadership, initiative, and empowerment at all levels of your organization, all without losing authority or sacrificing your procedures.

Other versions: • These managerial innovations that enhance employee experience • Being a manager today: role, posture & communication

Like everyone else, you want to be a kind manager but you don’t want to lose authority or appear too nice? Come discover that the essential thing is to be just rather than kind, which allows for respect, tolerance, fairness, trust, fosters collaboration, and enables you to both praise and correct your team while being open to the appreciation of others, in a 360° feedback or in any situation.

Do you think the term 'experience' is overused and only applies to customers? Come discover what a true customer experience is, how it is measured, and especially how it can – and must today – also apply to employees, so that they go home wanting to return to work the next day and talk to all their friends about the unique experience of working in your company, service, team, department, association... Always positive and practical, the conference allows anyone to improve the experience they offer to their colleagues.

Are you struggling to recruit or have you noticed that the image you project to candidates is not or no longer in line with either your reality or the expectations of these candidates?

Come discover how to present yourself in your true and best light, in a modern and dynamic way, both in the real world (forums, panels, screen printing, interviews, open days…) and in the digital world (website, social media, job postings, video conferences…).

Bonus: the conference also addresses the experience you offer to your candidates and hires during the first contacts and onboarding days.

In 2024, customer experience represented the only growth factor in the luxury sector, and this trend is confirmed for all other sectors, for businesses of all sizes. Only a true customer experience will set you apart from the competition and allow you to advance your business, whether in B2C or B2B.

Beyond customer journeys, the definition of your products or services, come discover what a client or prospect feels and how to offer them a truly enriching and engaging human experience in order to increase your conversion rates and build a real relationship with your clients, especially in the age of AI where only a human added value will allow you to stand out from the others.

Do you know about design thinking? No? Not sure? Yes, but you think it’s a method reserved for designers or for the design of products and services during "creation sprints"?

Come discover that, on the contrary, it is a flexible and above all very simple approach, not a method, and that it is practiced daily with immediate results! Just as M. Jourdain was doing prose without realizing it, come learn to do design thinking without thinking about it and thus transform your entire organization and ways of doing things. It applies to communication, marketing, advertising, management, production…

Bonus: design thinking promotes collaboration and innovation through collective intelligence.

Change: An unavoidable constraint to endure while limiting the damage? A factor to manage like any other? Or a vast theme to drive and anticipate in order not to endure it?

Come discover during the interactive conference "Endure, manage or drive change - The keys to act" all aspects of the changes that companies, associations, foundations or public services must, can or could implement, transforming to remain relevant and always create value despite difficult contexts and major technological disruptions.

Through concrete examples, some theoretical elements, and always a lot of practical tools, participants leave better equipped, inspired, and creative in the face of changes and transformations.

The conference also addresses the integration of predictive analysis and artificial intelligence in change management.

Very popular, this conference, like all others, is constantly updated and obviously incorporates artificial intelligence.