Frédéric Cavazza
Marketing technologist and speaker
> Over 25 years of experience in digital > My favorite topics: digital transformation, digital acceleration, e-marketing, e-commerce, social media, artificial intelligence, Web3, metaverse... > My blog: www.FredCavazza.net
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His conferences
Don't be afraid of AI, but of your lag in Data
While the merchants of nightmares explain to anyone who will listen that artificial intelligence will replace us all, there is a much more concerning and current issue: the level of data management by companies. Frédéric Cavazza revisits the fundamentals of Data Literacy and the challenges of a Data-Centric approach in a post-GDPR world.
Challenges and Opportunities of Web3
Web3 is the future, present, and past of the web. Frédéric Cavazza suggests revisiting the uses, practices, and technologies associated with it, results of a long evolutionary process that will continue and lead to the next level in a few years. The important thing is not to be up to date on recent uses (e.g., cryptos, NFTs...), but to place oneself in a dynamic of continuous learning and permanent adaptation to changes.
Myths and Realities of the Metaverse
The media is currently fascinated by the metaverse, a concept that has existed for several decades, but which will not reach maturity until virtual reality technologies are widely used by the general public. A look back at the many services available today showing users' appetite for alternative media and immersive experiences.
The Impact of Smartphones on Consumer Habits and Expectations
A presentation that demonstrates the importance of implementing a mobile-first strategy to optimally address clients, provided that the user journey of the target audience is well understood in advance.
Optimize Your Digital Ecosystem and Customer Experience
Today, all companies want to "put the customer at the center" and offer a "seamless customer experience." However, for this to seem simple to the consumer, it actually requires a tremendous amount of work upfront, particularly in terms of advanced data processing and usage. Case studies, tools, and advice are presented to ensure the success of your business in a "customer-centric" world.
From Digital Transformation to Digital Acceleration
A conference to gain insight into digital transformation, the evolution of usage, and the impact of digital technology on the daily lives of consumers and businesses.
Artificial Intelligence and Machine Learning
Artificial intelligence is undoubtedly the hottest topic at the moment. However, AI has been utilized by companies for decades. While algorithms and computing power have greatly improved in recent years, there is still progress to be made regarding the quality and availability of the data, which is the raw material for machine learning. I propose to redefine what artificial intelligence is, what it allows us to do and not do, as well as its main uses. Key message: the important thing is not the choice of algorithm, but the availability and commitment of teams to collect and refine the data and then validate the processing models.
E-commerce Trends 2022
With over 20 years of practice, online commerce is a perfectly mature activity. The challenge for brands now is to avoid commoditization and to prevent being devoured by Amazon and the major digital platforms. Frédéric Cavazza offers an overview of the latest developments and trends in online commerce.