Jean Michel Steber

Expert in Ethical Influence & Sales Performance

This common thread runs through all his interventions and gives his words a rare depth. "To give and share my knowledge so that everyone can achieve their dreams, beyond any difference" A BNI franchisee for 19 years, speaker, certified Cialdini trainer, and WHY Coach (Simon Sinek), he supports organizations that wish to strengthen their commercial impact, positive influence, and culture of trust. Biography: Trained at the École Militaire de Haute Montagne (EMHM) in Chamonix, Jean-Michel serves the nation in the 13th Battalion of Alpine Hunters, where he develops leadership based on trust, cohesion, and clarity in complex situations. A national ski instructor, he then teaches in France, Canada, and the United States, refining a pedagogy focused on progression, adaptation, and engagement. A passionate mountaineer, he climbs numerous alpine summits, enhancing his understanding of self-overcoming, decision-making, and collective dynamics. Today, as a speaker, certified Cialdini trainer, and WHY Coach (Simon Sinek), he supports organizations that wish to strengthen their commercial impact, positive influence, and culture of trust. Topics addressed: • Ethical influence & sales performance • Social psychology applied to sales • Leadership and positive persuasion • Customer trust & engagement • Meaning, motivation, and alignment (WHY) Why choose him: • Strong legitimacy: mountain army, mountaineering, international experience • Certified expertise: Cialdini & WHY Coach • A clear, operational, mobilizing discourse • An authentic, human, inspiring style • A lasting impact on sales teams