Jean Michel Steber

I am still a franchisee within BNI, the world's largest referral organization. We make numerous interventions with members and regional and national teams. Speaking in public within BNI is an integral part of our support mission.

See above for my why.

It is my WHY that governs my passion and my decisions.

"To give, share, and pass on my knowledge so that everyone can achieve their dreams, regardless of their background or differences."

As a certified trainer by Dr. Cialdini, we carry his legacy to pass it on to the greatest number.

Only continuous learning allows us to grow and have a greater impact.

How I discovered my why, and the influence of Martin Luther King Jr's speech, I have a dream, which my father, an English teacher, had us work on in our first-year class, was a revelation for me, this text of humanity.

I was born in Avignon, into a family of English teachers. The greatest gift from my parents is that they gave me the opportunity to be bilingual since birth. This gift has accompanied me throughout my life and continues to be an undeniable asset. They also taught me kindness, tolerance, and as Robin Williams said: "Everyone you meet is fighting a battle you know nothing about. Be kind. Always!"

Since always, when a helicopter passes, I look up to watch it. This job of helicopter pilot has always been a dream of mine. While I was a non-commissioned officer in the 13th Alpine Hunters Battalion, I could have requested a transfer to the ALAT (Light Aviation of the Army), but I didn't, and it's a big regret. I tell myself, maybe I wouldn't have passed the tests, I'll never know. And why is it still ingrained? In the mountains, the helicopter saves lives; it was a way to be useful to others and to answer Martin Luther King Jr's question, what are you doing for others? I do it differently with my conferences; I give, transmit, share knowledge for the benefit of others.

The fear of not delivering my message correctly.

Ivan Misner, the founder of BNI, Marc-William Attié, the entrepreneur who created BNI in France, my father, a passionate English teacher who gave me the opportunity to become bilingual.

Applying in 2007 to a BNI group is undoubtedly what changed my life, both personally and professionally.

Five core values: Responsibility, Integrity, Loyalty, Commitment, Trust.

Never stop learning

Keep going, don't give up, you made the right choice.

I help leaders transform relational and decision-making complexity into ethical, clear, and effective influence, using scientifically validated persuasion principles.

Because I don't just talk about influence: I make it visible, understandable, and immediately actionable — without ever crossing the line of ethics, and I am the only certified French trainer from the Cialdini Institute.

I specialize in ethical persuasion applied to decision-making, relationships, and mobilization, relying on the scientifically validated principles of Dr. Robert Cialdini.

I refuse any topic or any organization wishing to use persuasion to manipulate, divide, or deceive, as well as any theme that falls outside the scientific and ethical framework that underpins my work.

Showing how persuasion, when ethical and scientifically based, becomes a clear, mobilizing, and deeply human lever of leadership.

My speech is based on a solid background in negotiation, leadership, and professional network development, reinforced by internationally recognized certifications in ethical persuasion.

I think my intervention style is quite clear, structured, with the aim of making behavioral science accessible while providing immediately actionable levers for decision-making, mobilizing, and persuading.

My interventions primarily benefit leaders, managers, sales forces, and franchise networks who wish to strengthen their ability to convince and mobilize ethically. The main benefits are: Gaining buy-in Driving change Reducing uncertainty Motivating action Developing better relationships

Without prejudice, I believe that companies undergoing transformation or rapid growth, companies where relationships are at the heart of the development strategy, and those that truly value responsible and human leadership.

A few examples: Facilitating the customer journey Presenting the pricing offer differently Better management of teams Preparing sales meetings more effectively. Raising awareness of the quality of relationships Unifying teams Approaching influence situations differently…..

Mainly the BNI environment, my regional director colleagues, BNI Morocco, BNI France, BNI international during conventions.

Co-author of the French versions of Ivan Misner's books (founder of BNI), the most well-known marketing secret in the world, and which is in your room. Certified trainer from the Cialdini Institute Certified WHY Coach by the WHY School of Simon Sinek

It's difficult to answer this question without seeming egocentric; I apply the 4th Toltec agreement, to do my best...

It's a rhythmic presentation, with a bit of participation.

I use documented scientific studies that have been conducted by the Cialdini community. Stories and case studies are integrated into the conference.

I am more of a hands-on workshop, and I have a precise intervention structure.

Depending on the influence situations that the company cannot resolve, I can customize the intervention.

How we make our decisions and the importance of the seven principles of persuasion in everyone's daily life.

For each principle, I share examples and concrete actions to implement immediately.

The seven principles of persuasion by Dr. Robert Cialdini, author of the book, Influence, the science of persuasion.

That we are rational beings and that we decide all the time….

Every day we find ourselves in a situation of influence, and in each one lies a principle waiting to be used.

That we can gain the support of others without coercion or manipulation, and that only sincere long-term human relationships can bring us change. Persuasion is a long-term strategy, and what needs to be understood is that it is not about winning today; it is about creating lasting, long-term relationships with the people we influence. The only way to achieve this is to use authentic, serious, truthful, and honest information.

I greatly prefer in-person.

I ask him questions, or I increase my interactions with him.

If possible, I continue my performance.

I think a conference rarely fails because of the content. It fails when the conditions do not allow the message to reach the people. The causes can be multiple: 1) A lack of clarity on expectations and stakes. For this, it is imperative to have a structured exchange with the company. 2) An unprepared or poorly positioned audience. Communication before the intervention is crucial, with a presentation message and a clearly defined framework. 3) A logistical environment that could hinder the audience's attention. The various tests (sound/light/technical) are crucial.

A video projector and a microphone if necessary (depending on the size of the room).

No

It all depends on the travel, the schedule, it can be the same day, or the day before. In any case, one must immerse oneself in the space, feel the place.

Yes, of course, English is my second native language.

No, I cannot provide the material, the content is protected. You will not be able to film the entire conference, however, you will be able to make some recordings.

Absolutely, it is always a privilege and a joy to interact with participants and answer their questions.

I believe, without exaggeration, that I am reliable, adaptable, and responsive. Human relationships are at the heart of my professional activity.