John Rauscher
How to Become Premium: Acting So That Price Is No Longer the Main Element in the Customer's Purchase Decision
- Spoken languages
- French, English
- Speaking locations
- Europe
Throughout this presentation, John develops what the possible levers are to help your company position itself in the Premium market, meaning ensuring that price is not the main element in the customer's purchase decision. Addressing CODIR, Managers, and business leaders, this conference demonstrates that the mid-range market will disappear and that companies must position themselves either in the 'low-cost' market o…