Cyril Jamelot - Speaker on communication

Creativity is not about being a creator. It is about finding new solutions to a problem. Everyone can be creative, with the right techniques.

An excellent innovation, like a communication, is an idea, a product, a service, or a process that brings significant value to its users, clients, or society as a whole. However, innovating with a differentiating value proposition is not an easy task. Between the idea and success, there are many parameters and intermediaries to manage. That’s why from creativity to realization, a strategic and human thread is needed to stand out.

Generating creative solutions requires a well-framed collective exercise.

Definition and benefit of creativity: become pirates Can everyone be creative? How to generate creativity The difference between a creator and a creative Creativity and innovation as a corporate culture How to have a differentiating value proposition Targeting and segmentation: are we speaking correctly to the right person? How to motivate and align around a project: leadership in innovation Storytelling in innovation: communication and commercialization Effective go-to-market to avoid flop-to-market Creativity in communication: a storytelling that stands out Creativity in strategy: How to find new solutions Brainstorming and megastorm

Enhance your creativity skills to become a reference in your innovations and communications, as well as in your marketing strategy. Discover and apply creativity techniques for original ideas to stand out.

In this conference, you will find, with humor and experience, the keys to boundless creativity. Cyril Jamelot is a creativity trainer. He has developed several innovations with international success, such as communications, branding, and brand names. He also shares his creativity as a composer and writer.

With this conference, you will be able to better motivate and communicate with your teams of all ages and nationalities.

Managing a company or teams with yesterday's techniques, to face the world of tomorrow, has become impossible. Only "disruptive management" allows for an innovative and radically different approach to traditional management. It often involves questioning established practices and a willingness to break with classic models to introduce significant changes, allowing for the attraction and retention of talent, while promoting an agile and anticipatory development of the offer.

Agility and flexibility: anticipating trends and an evolving strategy Appreciative inquiry: managing through positive recognition Creativity: finding solutions through collective co-creation Customer orientation: an internal storytelling as strong as the external Customer experience and employee experience at the same level Multicultural and intergenerational management: a lifestyle choice Motivation and engagement through vision Inspiring leadership that anticipates, takes risks, and innovates Pirate management, for a meaningful disruption

For intergenerational and multicultural management that makes sense, to attract and retain talent, thanks to strong communication and storytelling.

In this conference, you will find with humor and experience, the parameters of a strong leadership management, so that all hierarchical levels can manage both their teams and the management.

With this conference, your communication and your posture will have the power to convince and engage all audiences, whether internally or externally, with a mission and a vision that unite.

How effective internal communication and a coherent corporate culture can engage and motivate teams, through a customer-oriented, adapted, and multicultural discourse, via inspiring leadership! The new generations need meaning. Your agencies need clear direction for engagement despite budget constraints. Even your brand needs leadership in a world where competition has become greater. Leadership, as well as sustainable management, is not a title, it is a posture. A way of being, communicating, and positively influencing. This conference provides everyone with the tools to adopt a leader's posture, whether one is a manager, salesperson, or operational collaborator. Because inspiring and motivating are skills that can be developed.

Cyril unfolds a clear and accessible vision of modern leadership, far from clichés.

What (really) leadership is today How to develop it even without a management position The impact of words: using engaging and reassuring language The impact of non-verbal: attitude, gaze, posture, presence Concrete cases: leadership towards clients, hierarchy, teams The link between leadership, storytelling, and neuroscience to strengthen the reach of one's messages

A conference with humor and experience, allowing everyone to develop their natural leadership. Cyril Jamelot has led teams around the world and has applied this benevolent leadership that inspires more than it represses.

DISCOVER THE KEYS TO MULTIPLY THE EFFECTIVENESS OF YOUR COMMUNICATIONS AND TRANSFORM YOUR MESSAGES INTO ENGAGING STORIES

We all have an exciting story when it is well told, but the one we tell is not necessarily the one that adds value for our clients. Let’s discover together the one that will resonate as much for you as for your audience.

Whatever your communication goals, storytelling is the foundation to impact, be relevant, coherent, and ultimately credible. Understanding and mastering storytelling in business means giving meaning, evoking emotion, and engaging your interlocutors. Thanks to this conference, your teams will learn to communicate better, both internally and externally, with leadership and authenticity.

Storytelling impacts your branding - your management - your sales pitch - your public speaking - your internal and external communication - your presentations.

This conference offers a concrete immersion into the world of storytelling and communication. Cyril explains how to transform a message or technical data into an engaging narrative.

What is storytelling and the parameters of client-oriented communication? Why does our brain retain stories better? How to brief an agency and multiply its creativity? How to stand out and become the reference in your market? How to apply it in brand communication, management, or during a business meeting?

A conference to laugh, reflect, change, stand out, and become the reference!

Having worked for major brands, Cyril Jamelot knows that business is not an exam, but a competition and that one must learn to stand out consistently.

A conference that provides lasting keys: how to have a marketing strategy and communication that are impactful, relevant, credible, and scalable, in order to contribute to the notoriety and growth of your company or brand. How to ensure that your storytelling engages your audience without being counterproductive, but a real asset that reflects your values.

You will learn the keys to effective communication. Cyril Jamelot has developed many successful communication campaigns in several countries. He will share his experiences and expertise, in which cutting-edge communication is not improvised.

DISCOVER THE KEYS TO MULTIPLY THE EFFECTIVENESS OF YOUR COMMUNICATIONS AND TRANSFORM YOUR MESSAGES INTO ENGAGING STORIES

Understanding and mastering storytelling in business means giving meaning, evoking emotion, and engaging your interlocutors. Thanks to this conference, your teams will learn to communicate better, both internally and externally, with impact, relevance, leadership, authenticity, and credibility.

This conference offers a concrete immersion into the world of storytelling and communication. Cyril explains how to transform a message or technical data into an engaging narrative.

What is storytelling and the parameters of customer-oriented communication? Why does our brain retain stories better? How to brief an agency and multiply its creativity? How to stand out and become the reference in your market? How to apply it in brand communication, management, or during a business meeting?

From the development of successful international campaigns to important speeches, Cyril Jamelot has applied these techniques as a leader in large groups, as well as a trainer and speaker.

A conference with humor and dynamism, which does not teach communication, but makes it live for real sustainable change.

Cyril Jamelot has been a consultant in large distribution for over 15 years. He contributed to the success of Carrefour Belgium, which became the brand with the highest growth in Europe in 2020.

Consumer and purchasing habits have changed. Today we buy less but better and are looking for a greater return on investment for our purchases. Paradoxically, we are willing to pay more for quality. This notion of quality encompasses both products and services with targeted and personalized expectations. The change in purchasing habits is also accompanied by a need for eco-responsibility, which has become key in sales.

This approach must bring the same notion of quality with impactful and credible storytelling.

Through this conference, Cyril Jamelot delivers, with humor and experience, the necessary steps to sell better with an optimal customer experience,...in an omnichannel universe.

In all the stores and points of sale in which he has participated in development, he has always emphasized customer relationships and the smallest details that make the difference between a visited store or not. Whether in destination or impulse points of sale, there is always a procedure to follow.

His years of market research among consumers make this conference a goldmine of information, shared with humor and experience.

How to have a value proposition in luxury marketing that remains strong on the key parameters of quality, rarity, engagement, and price, while inspiring at all levels of Maslow's pyramid, in order to achieve or maintain exclusivity.

Luxury marketing is another world. While needs cover the entire Maslow pyramid, the timeline is different. Indeed, luxury creates the need and is based on a mission.

After training and teaching in luxury, as well as having been a consultant in this industry, Cyril Jamelot has delivered a conference to raise awareness of the mechanisms of luxury.

Whether in communication, innovation, branding, or store management, luxury must follow a different approach.

Luxury marketing and luxury sales require a customer experience and a customer relationship that generates tribes.

In this conference, with humor and experience, Cyril Jamelot retraces his journey and his experience with luxury brands, from communication to point-of-sale management, including positioning and perceived added value.

You will find all the keys to perform in this magical industry.

Among the 1200 messages we receive each day, which ones, or rather which one, will remain etched in our memories? A commercial pitch from before no longer makes a difference. We need to evolve with more impact, relevance, and a new customer orientation. A sales position focused on seduction, which will allow you to stand out and boost your sales.

A new corporate culture where Sales and Marketing are no longer separate.

Strategic storytelling that offers a new strength to your commercial approach. Today more than ever, the success of a sale depends on the communication and the relationship built between your client and you. Your commercial pitch and the way you use it are crucial in generating leads, just like in an interview. For this, you must capture attention, engage your audience, generate interest, and be able to close at the right moment.

Understanding the stakes of a commercial strategy Knowing how to effectively target and develop your persona Building a motivating value proposition Being able to build a unique and motivating commercial pitch Succeeding in an interview by communicating effectively Using storytelling on social media to generate leads

It is important to inspire our consumers, clients, or teams with a brand or service that tells a strong and authentic story. However, in the digital age and among younger generations, this story must be personalized, authentic, captivating, and dynamic… Millennials no longer want to be bored, and consumers must be reached in a more targeted and interactive way.

Today more than ever, the success of your business relies on digital communication and selling: Social Selling. Your clients must access the key information that will motivate their purchase, with no effort at all. To achieve this, you need to grab attention, engage your audience, generate interest in your value proposition, in order to motivate the purchase, in a message-saturated environment where omnichannel must be even stronger.

For engaging and effective digital visibility

A conference towards a strategic Storytelling that enriches your digital marketing. Today more than ever, the success of your business relies on digital communication: Your clients must access the key information that will motivate their purchase, with no effort at all. To achieve this, you need to grab attention, engage your audience, generate interest in your value proposition, and motivate the purchase, in a message-saturated environment.

Knowing how to evaluate your digital branding Effectively targeting and optimizing efforts with clients Knowing how to create a motivating value proposition Mastering the art of social selling Being able to create strong and client-oriented digital communication

For whom:

This conference is aimed at business leaders, marketing team leaders, and entrepreneurs who want to generate more engagement leads with their target through their digital activity.