Cyril Jamelot
Speaker in communication and storytelling
International speaker with over 200 conferences in 10 countries in French and English, including 2 TEDx. His interventions cover: Communication - Storytelling - Motivation - Inspiring / intergenerational Management and Leadership - Digital Marketing and Social Selling - Innovation Cyril Jamelot is a former international marketing director, with a background in several multinationals such as Coca-Cola, Yoplait, and Danone Alpro in various countries. He has developed several successful innovations in companies (Coke light lemon, Nalu, Alpro light, Fanta, Aquarius...) and as a consultant (Buggles, Bénénuts, Ecover, Myli, Thalys...). He has applied disruptive, intergenerational, and multicultural management for several years with his teams, enabling them to develop into key positions, regardless of their level of education or skills. He is the author of several works: I love Marketing - The Secrets of Strategic Storytelling - They Were There He guides companies and teams to stand out and become the reference, in order to generate growth through a creative strategy and effective communication for even stronger motivation. Strengths: Humor - Experience - Business Knowledge - Impact - Quadrilingual (FR ENG - NL - DE) - Dynamism - Motivation
Prices
- Conference : 6500 €
- Animation : 5500 €
Localization
Languages
My conferences
Successful Innovations Through Creativity and Strategy
A good innovation is an idea, a product, a service, or a process that brings significant value to its users, customers, or society as a whole. However, innovating with a differentiating value proposition is not an easy task. Between the idea and success, there are many parameters and intermediaries to manage. That’s why, from creativity to execution, a strategic and human thread is needed to stand out. Definition and benefit of creativity: become pirates Can everyone be creative? How to generate creativity Creativity and innovation as a corporate culture How to have a differentiating value proposition Targeting and segmentation: are we speaking correctly to the right person? How to motivate and align around a project: leadership in innovation Storytelling in innovation: communication and commercialization Effective go-to-market to avoid flop-to-market
Intergenerational management: making sense in the service of company performance
Managing a company or teams with yesterday's techniques to face the world of tomorrow has become impossible. Only "disruptive management" allows for an innovative and radically different approach to traditional management. It often involves questioning established practices and a willingness to break away from classic models to introduce significant changes, enabling the attraction and retention of talent while promoting an agile and anticipatory development of the offering. Agility and flexibility: anticipating trends and an evolving strategy Appreciative inquiry: managing through positive recognition Creativity: finding solutions through collective co-creation Customer orientation: an internal storytelling as strong as the external Customer experience and employee experience at the same level Multicultural and intergenerational management: a life choice Motivation and engagement through vision Inspiring leadership that anticipates, takes risks, and innovates Pirate management, for a meaningful disruption
Inspiring Leadership through Storytelling
A conference that gives you a boost! How effective internal communication and a coherent corporate culture can engage and motivate teams, through a customer-oriented, tailored, and multicultural discourse, via inspiring leadership!
Stand Out and Become the Reference!
We all have an exciting story when it is well told, but the one we tell is not necessarily the one that adds value for our clients. Let’s discover together the one that will resonate as much for you as for your audience. Whatever your communication goals, storytelling is the foundation for impacting, being relevant, coherent, and ultimately credible. Storytelling impacts your branding - your management - your sales pitch - your public speaking - your internal and external communication - your presentations. Laugh, reflect, change, stand out, and become the reference!
What if Communication Really Became Effective Through Strategic Storytelling
A conference that provides sustainable keys: how to have a marketing strategy and communication that are impactful, relevant, credible, and evolving, in order to contribute to the notoriety and growth of your company or brand. How to ensure that your storytelling engages your audience without being counterproductive, but rather a real asset that reflects your values. You will learn the keys to effective communication. Cyril Jamelot has developed many successful communication campaigns in several countries. He will share his experience and expertise, in which cutting-edge communication is not improvised.
Large Retail, Customer Experience, and Omnichannel: The Keys to Success
Cyril Jamelot has been a consultant in large retail for over 15 years. He contributed to the success of Carrefour Belgium, which became the fastest-growing brand in Europe in 2020. Consumer and purchasing habits have changed. Today we buy less but better and are looking for a greater return on investment on our purchases. Paradoxically, we are willing to pay more for quality. This notion of quality encompasses both products and services with targeted and personalized expectations. The change in purchasing habits is also accompanied by a need for eco-responsibility, which has become key in sales. This approach must deliver the same notion of quality with impactful and credible storytelling. Through this conference, Cyril Jamelot shares, with humor and experience, the necessary steps to sell better with an optimal customer experience,...in an omnichannel universe.
Storytelling in the Luxury Industry
How to have a value proposition in luxury marketing that remains strong on the key parameters of quality, rarity, engagement, and price, while inspiring at all levels of Maslow's pyramid, in order to achieve or maintain exclusivity.
Boost your sales with a standout Commercial Pitch
Among the 1200 messages we receive each day, which ones, or rather which one, will remain etched in our memories? A commercial pitch from the past no longer makes a difference. We need to evolve with more impact, relevance, and a new customer orientation. A sales position focused on seduction, which will allow you to stand out and boost your sales. A new corporate culture in which Sales and Marketing are no longer separate.
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What concrete problem I can help your audience solve
When companies or brands can no longer stand out with their communication
When managers or directors want to better communicate with their intergenerational and multicultural teams to gain leadership and motivation
When sales teams no longer make a difference in their sales pitch
When companies want to improve their customer experience and are looking for ways to do so
Why book me rather than another speaker?
For my international experience and expertise with major brands. For my experience as a team director in multinationals For my approach that places customer orientation at the heart of all communications: marketing, sales, or managerial For the humor and dynamism
My specialty in one sentence
Ensuring that all communications benefit from powerful and emotional storytelling to stand out and become the reference in Marketing, Management, and Sales.
Topics I don't cover
None
My unique angle
Humor, emotions, and experience. No one looks at their watch during my conferences.
The field experience behind my message
15 years in executive positions in multinationals in Marketing and communication with the management of multicultural and intergenerational teams.
15 additional years as a consultant and trainer in marketing, consumer behavior, management (leading seminars, executive coaching), digital marketing, public speaking, and sales.
Transition manager in Marketing
I have lived in several countries - Quadrilingual
My speaking style in one or two sentences
Dynamic, motivating, and inspiring interventions, in which the audience receives concrete keys for effective change in their daily work with humor
Which audiences get the most from my sessions
Marketing teams Management Sales teams Entrepreneurs (SME leaders)
Which types of organizations I'm the best fit for
Mid-sized companies Large retail Food industry Pharmaceutical industry Internationally oriented companies SMEs seeking growth
Concrete outcomes your audience can expect after I speak
Gaining leadership Communicating more effectively with a customer/human orientation Wanting to change and knowing how
The method, framework, or philosophy I stand for
The message belongs to the messenger and all communication must be coherent (walk the talk) with an empathy that allows for orientation towards the other.
Career highlights I want to emphasize
15 years of consulting with the Carrefour Belgium group to help them become the preferred brand in 2022 Enabled Biocodex to move from No. 2 to No. 1 in market share, in just 4 months of transition management Developed the most successful communication campaign at Coca-Cola Created the fastest-growing market research agency from 2010 to 2014 Over 200 conferences in 11 countries in 4 languages Participated in the international transformation of ECOVER Participated in launching the gin & tonic trend with the Orangina Schweppes group Developed successful innovations: Coke Light Lemon, Alpro Light, Nau (the only brand to gain 15% market share from RedBull)...
Clients and sectors that have trusted me
Large retail: Carrefour, Tom&Co, Paprika, Kiabi... Pharmaceutical industry: Biocodex, Novartis, Solvay, Phytoquant... FMCG: Philip Morris, Pepsico, Campari, Nestlé... B2B: Fives, Vinci, Solvay Luxury: Make up Forever, Anne et Valentin...
What organizers and audiences tell me most often
The audience loved it: captivating, dynamic, and motivating speaker It's the first time I didn't look at my watch, he managed to maintain attention while delivering concrete keys
Where I shine most — and when I point you to another option
My conferences range from 15 to 3500 people My preferred format: +/- 300 (room energy and human connection)
What I spotlight beyond my profile (book, certifications, proof, etc.)
Three books: I love Marketing (published in French and English) The Secrets of Strategic Storytelling They Were There (novel)
My energy on stage
High: humor and connection with the audience:
How audiences experience my sessions (participation, humor, pace)
Humor, laughter, and emotions - recognition of their daily lives
Visuals and personal stories: what to expect from me
My conferences are very visual: one image one word per slide, which contributes to the impactful and humorous dimension
Inspirational keynote vs hands-on workshop; improvisation vs tight structure — how I work
I do both: inspiring Keynote and Workshops. All my conferences are tailored to the audience and the industry with also a part of improvisation for dynamism
How I customize content and how much I tailor to you
30% are always tailored for the client
What makes my sessions memorable
They are recognizable in their professional and personal experience. The emotional impact and humor help anchor the messages
The strongest moments and insights I create for audiences
When they realize that for communication to work, it must speak of the other and not of oneself
The emotion or mindset I want people to leave with
I understood, I can no longer do as before