Cyril Jamelot - Speaker on storytelling

A good innovation is an idea, a product, a service, or a process that brings significant value to its users, customers, or society as a whole. However, innovating with a differentiating value proposition is not an easy task. Between the idea and success, there are many parameters and intermediaries to manage. That’s why, from creativity to execution, a strategic and human thread is needed to stand out.

Definition and benefit of creativity: become pirates Can everyone be creative? How to generate creativity Creativity and innovation as a corporate culture How to have a differentiating value proposition Targeting and segmentation: are we speaking correctly to the right person? How to motivate and align around a project: leadership in innovation Storytelling in innovation: communication and commercialization Effective go-to-market to avoid flop-to-market

Managing a company or teams with yesterday's techniques to face the world of tomorrow has become impossible. Only "disruptive management" allows for an innovative and radically different approach to traditional management. It often involves questioning established practices and a willingness to break away from classic models to introduce significant changes, enabling the attraction and retention of talent while promoting an agile and anticipatory development of the offering.

Agility and flexibility: anticipating trends and an evolving strategy Appreciative inquiry: managing through positive recognition Creativity: finding solutions through collective co-creation Customer orientation: an internal storytelling as strong as the external Customer experience and employee experience at the same level Multicultural and intergenerational management: a life choice Motivation and engagement through vision Inspiring leadership that anticipates, takes risks, and innovates Pirate management, for a meaningful disruption

A conference that gives you a boost! How effective internal communication and a coherent corporate culture can engage and motivate teams, through a customer-oriented, tailored, and multicultural discourse, via inspiring leadership!

We all have an exciting story when it is well told, but the one we tell is not necessarily the one that adds value for our clients. Let’s discover together the one that will resonate as much for you as for your audience.

Whatever your communication goals, storytelling is the foundation for impacting, being relevant, coherent, and ultimately credible.

Storytelling impacts your branding - your management - your sales pitch - your public speaking - your internal and external communication - your presentations.

Laugh, reflect, change, stand out, and become the reference!

A conference that provides sustainable keys: how to have a marketing strategy and communication that are impactful, relevant, credible, and evolving, in order to contribute to the notoriety and growth of your company or brand. How to ensure that your storytelling engages your audience without being counterproductive, but rather a real asset that reflects your values.

You will learn the keys to effective communication. Cyril Jamelot has developed many successful communication campaigns in several countries. He will share his experience and expertise, in which cutting-edge communication is not improvised.

Cyril Jamelot has been a consultant in large retail for over 15 years. He contributed to the success of Carrefour Belgium, which became the fastest-growing brand in Europe in 2020.

Consumer and purchasing habits have changed. Today we buy less but better and are looking for a greater return on investment on our purchases. Paradoxically, we are willing to pay more for quality. This notion of quality encompasses both products and services with targeted and personalized expectations. The change in purchasing habits is also accompanied by a need for eco-responsibility, which has become key in sales.

This approach must deliver the same notion of quality with impactful and credible storytelling.

Through this conference, Cyril Jamelot shares, with humor and experience, the necessary steps to sell better with an optimal customer experience,...in an omnichannel universe.

How to have a value proposition in luxury marketing that remains strong on the key parameters of quality, rarity, engagement, and price, while inspiring at all levels of Maslow's pyramid, in order to achieve or maintain exclusivity.

Among the 1200 messages we receive each day, which ones, or rather which one, will remain etched in our memories? A commercial pitch from the past no longer makes a difference. We need to evolve with more impact, relevance, and a new customer orientation. A sales position focused on seduction, which will allow you to stand out and boost your sales. A new corporate culture in which Sales and Marketing are no longer separate.

It is important to inspire our consumers, our clients, or our teams with a brand or service that tells a strong and authentic story. However, in the digital age and among younger generations, this story must be personalized, authentic, captivating, and dynamic... Millennials no longer want to be bored, and consumers need to be engaged in a more targeted and interactive way.

Now more than ever, the success of your business relies on digital communication and sales: Social Selling. Your clients must access the key information that will motivate their purchase, with no effort at all. To achieve this, you need to capture attention, engage your audience, generate interest in your value proposition, in order to motivate the purchase, in an environment saturated with messages where omnichannel presence must be even stronger.