Our speakers on
customer experience

For a speaker on customer experience, fees mainly depend on their profile, the format, and the level of preparation required. Typically, you can expect a range of €2,500 to €8,000 for a standard talk in France. Some highly specialised or well-known speakers may charge more, especially if the engagement includes workshops or pre-event support. One often overlooked point: logistics (travel, accommodation) should be planned for separately. The speaker’s experience in your sector can also affect the cost, as some will tailor their content specifically to your company’s context.

A good choice is based on the alignment between the speaker’s customer experience background and your objectives. Favour a speaker who has already presented to audiences similar to yours: for example, a retail expert for shop floor teams, or a former customer relations director for a board-level audience. Always ask for concrete examples of previous talks and their real impact. It’s also useful to check the speaker’s ability to personalise their presentation to your issues. A brief initial conversation often helps you sense whether there’s a good fit and whether the talk will avoid being too generic.

A speaker on customer experience can deliver a keynote, take part in a panel discussion, lead an interactive workshop or host a webinar. The format depends on your available time and objectives: a 45-minute keynote energises the audience, while a 2-hour workshop allows for practical exercises. For sales teams, workshops with real-life cases work well. To bring people together at a seminar, a plenary session followed by a Q&A is often appreciated. Sometimes, a series of talks is organised to support a customer journey transformation project.

The most common mistake is choosing a speaker on customer experience solely for their reputation or CV. What really matters is their ability to illustrate their points with concrete examples relevant to your sector. Beware of talks that are too theoretical or ‘one man shows’ disconnected from your teams’ reality. Another pitfall: not clarifying the brief in advance. A speaker who isn’t well informed about your culture or challenges may miss the message you want to get across.

The impact of a speaker on customer experience isn’t measured solely by immediate feedback. Ideally, plan simple indicators in advance: number of questions asked, spontaneous feedback in the days after, or observation of concrete changes in practice (for example, the adoption of a new customer ritual in-store). Some organisers also request follow-up feedback a month after the event to see what has really been retained and applied. An experienced speaker will help you plan these follow-up points.

For an executive audience, choose a speaker on customer experience who has held a senior management role or led major transformations. Executives expect concrete feedback, not generalities. A speaker able to discuss figures, strategic challenges and change management will be listened to. If they can also share failures or crisis situations, their message will have even more credibility. Finally, the ability to engage openly during Q&A often makes the difference.

The duration depends on the format and the audience’s attention span. For a standard talk, 45 minutes to 1 hour is enough to get the message across without losing engagement. An interactive format can last up to 90 minutes, provided there’s a mix of input and discussion. For a packed event, a dynamic 30-minute keynote can also make an impact, especially if followed by informal discussion around customer-related issues specific to your organisation.

Yes, in fact this is often where the experience of a speaker on customer experience really shows. With a sceptical audience (front-line teams who feel they’ve ‘heard it all before’, managers tired of new projects), the speaker should avoid giving orders and instead share real-life stories, sometimes involving resistance or failure. The best speakers know how to create a breakthrough by showing they understand the realities of the job. Sometimes, a direct conversation beforehand with a few audience members helps tailor the talk and anticipate objections.