Frédéric Pons - Speaker on luxe
CEO - Luxury Eyewear | Strategic Consultant
General management of luxury brands / Strategic consulting
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Frequently asked questions
Which topics does Frédéric Pons cover as a speaker?
Frédéric Pons speaks on the following topics: luxe, strategie, marketing, experience client, innovation, emotions, marketing emotionnel and developpement commercial.
How do I book Frédéric Pons for a conference?
To book Frédéric Pons, contact the Lespeakers agency. An advisor will call you back to scope the event, dates and format.
How much does a conference with Frédéric Pons cost?
Frédéric Pons's fees are provided on request through Lespeakers.
Which languages does Frédéric Pons speak on stage?
Frédéric Pons speaks as speaker in french and english.
Where is Frédéric Pons based?
Here is where Frédéric Pons is based: Levallois-perret.
His conferences
Emotions, the primary lever of commercial growth
Emotion, the fascinating core of your growth: value strategy and positive differentiation.
Why do luxury companies have an exaggerated stock market valuation compared to their revenue? Why does a soda brand like Red Bull rank in the top 3 most influential brands on Facebook? Why is Cristiano Ronaldo at the top of Instagram? Why do LVMH, Apple, or L’Oréal attract so many students? Why do the French show such cohesion after the 2018 World Cup?
Emotions guide our choices: politics, brand preference, investment, management, relationships... Our emotions heal us or make us sick. The intangible and the irrational are thus powerful influencers. Studies and neurological experiments demonstrate that the primary arbiter of our choices and decisions is our emotions.
In the age of Digital, Data, and homogenized or regulated offers aligned with competition, truly caring about the emotions of your customers and their needs, showing them authentic kindness, and working on sensory aspects aimed at a smooth and fluid experience seem to be the most relevant. This is one of the most profitable and effective growth levers.
Anticipate, observe, listen, and respond to the hidden expectations and emotions of your customers to strengthen your differentiation and increase your average basket size. Explore one of the most profitable and effective growth levers, yet so little exploited. Learn how to develop your attractiveness through the alignment of your functional expertise and first-class hospitality, to offer an exceptional customer experience, guaranteed to yield margin gains and loyalty. Assimilate what could well be your best return on investment.